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Ryuji Yokoyama appointed as Executive Advisor of CCC Marketing
2021.06.04
Press Releases
CCC Marketing Co., Ltd.
- Contributing to the digital transformation of various companies and supporting the formulation of business strategies, from resolving marketing issues -
CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura) is pleased to announce that Ryuji Yokoyama, representative of Yokoyama Ryuji Office (Six Sites LLC; Head office: Minato-ku, Tokyo), has been appointed as an Executive Advisor, contributing to the digital transformation (DX) of various companies and providing support ranging from resolving marketing issues to formulating business strategies.
With Yokoyama's extensive knowledge and experience in the marketing field, CCC Marketing will accelerate its provision of more advanced solutions to a wide range of companies, including manufacturers and distributors, such as digital advertising, OMO promotions, and strategic formulation of marketing communications that spans the entire process from hypothesis to verification, based on vast amounts of purchasing and behavioral data that combines online and offline sources, media data such as TV viewing, and marketing data that links digital advertising.
Comment from Executive Advisor Ryuji Yokoyama
Nowadays, there are many companies that possess big data, but the quantity and quality of the data held by CCC Marketing is overwhelming, and they also have deep knowledge of analysis. We have a competitive advantage in that we have a single source of purchasing data and TV viewing data from over 70 million T members across Japan, and we combine this with your strategies and product information to create a new data marketing triangle, providing consulting tailored to your needs, from solving marketing issues to supporting your business strategies. Up until now, support has come partly from ideas provided by professional marketers. However, by using data from CCC Marketing, it is possible to conduct repeated verification and derive proven targets. We provide consistent marketing from hypothesis, verification, implementation, to analysis. The DX (digital transformation) that is being talked about these days is about "digitizing processes and optimizing return on investment," so CCC Marketing's data should make a significant contribution to this. Finally, we also resonate with the CCC Marketing Group's mission, "UNIQUE DATA, SMALL HAPPY." We aim for a future where reliable solutions are based on the "slightly happy" feeling that consumers feel.
Going forward, CCC Marketing, together with a variety of "executive advisors," will face a society that is showing volatility, uncertainty, complexity, and ambiguity, while accurately capturing changes using vast amounts of data and converting them into new value, working to support the management strategies of many companies, solve marketing challenges, and create essential value for consumers and society.
■ Profile of Ryuji Yokoyama Representative Director of Six Site (Yokoyama Ryuji Office) Director of Best in Class Producers Digital Intelligence Director
Graduated from the Department of English Literature, Faculty of Letters, Aoyama Gakuin University in 1982. In the same year, he joined Asahi Tsushinsha. In 1996, he conceived and founded the Digital Advertising Consortium, a media representative for internet advertising. He became the company's president and representative director. In 2001, the company went public. Since the dawn of the Internet, he has been working on the promotion, theorizing, and systematization of online advertising. ADK Interactive was founded in 2008. He became the company's president and representative director. In September 2010, he founded Digital Consulting Partners. Introduced the triple media concept to Japan, which reorganizes corporate marketing media into POE. His major publications include "The Science of Commercials" (Sendenkaigi, 2016) and "New Generation Digital Marketing" (Impress, 2015).
■The full interview with Ryuji Yokoyama can be viewed at the URL below.
