[Recruiting university students nationwide!] "2021 Student Marketing Study Group" What is the "new marketing plan from a young person's perspective"?

2021.06.10 Press Releases
CCC Marketing Co., Ltd.

-Participants include Asahi Shimbun, Edion, Xebio, Seven-Eleven Japan, and Nissan Motor Co., Ltd.-

CCC Marketing Research Institute (Director: Minoru Niihashi, hereinafter referred to as "CCCMK Research Institute") of CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) will be hosting the "2021 Student Marketing Study Group," an open innovation platform that will create new industry-academia collaborations between universities, research institutions, and general companies, centered on lifestyle data and insights from over 70 million consumers. In advance of the event, we will be recruiting participants from universities from Thursday, June 10th to Monday, July 19th, 2021.

In July 2020, CCC Marketing established the CCC Marketing Research Institute (hereinafter referred to as "CCCMK Research Institute") to provide useful information to help consumers realize their "slightly better" goals, based on consumption data, consumer insights and changes in mindset, as well as the social and economic environment. In the same year, the "1st Student Marketing Study Group" was held as part of efforts to create innovation through co-creation with a wide range of parties, including consumers, companies, educational institutions, and local governments. Eight seminars from six universities and four private companies participated, and university students presented their research results on solutions to corporate marketing challenges, and the overall winning team was decided.

The research theme of the 2021 Student Marketing Study Group has been set as "Understanding modern consumption and creating new marketing plans from a young person's perspective." Five private companies, namely, Asahi Shimbun Co., Ltd., Edion Co., Ltd., Xebio Co., Ltd., Seven-Eleven Japan Co., Ltd., and Nissan Motor Co., Ltd., will participate, and the group will be held from Saturday, August 21, 2021 to Saturday, December 18, 2021. During this period, university students will be able to interview and engage in dialogue with representatives of general companies about marketing issues. CCC Marketing provides support based on its database marketing know-how, while providing a variety of assets such as data and research services.

The application site ( https://www.cccmk.co.jp/thinktanks/gakusei4 ) second- and third-year students at universities across Japan can apply on a seminar basis. The results of the selection will be announced by Monday, August 2, 2021, once participants have been selected in accordance with the selection criteria.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We aim to create value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day. Through the "Student Marketing Research Group," we will promote open innovation aimed at creating new industry-academia collaborations centered on consumer data and insights.

"2021 Student Marketing Research Group" Application Summary

■Recruitment period: June 10, 2021 (Thursday) to July 19, 2021 (Monday)
■ Notification of selection results: Monday, August 2, 2021
■Recruitment target:
- Second and third year students at universities across Japan
- University students attending seminars related to marketing in the Faculty of Commerce, Faculty of Management, Faculty of Economics, and other departments
*Applications and participation are limited to those under the supervision of a seminar instructor.
■Application site:  https://www.cccmk.co.jp/thinktanks/gakusei4
*For details, please check the application site.

Overview of the 2021 Student Marketing Workshop

■ Theme: "Understanding modern consumption and creating new marketing plans from a young person's perspective"
■Event period: Saturday, August 21, 2021 - Saturday, December 18, 2021
■ Final presentation: Held in two stages: "1st Stage" and "2nd Stage"
　・"1st Stage": Saturday, December 11, 2021
　　┗A total of five "excellent teams" will be selected based on each company's theme.
　・"2nd Stage": Saturday, December 18, 2021
　　┗One "best team" will be selected from all the company themes.
■How it will be held:
　・Held online. Only the "2nd Stage" is scheduled to be held online and at CCC Marketing headquarters (Shibuya-ku, Tokyo).
　　*This may be subject to change due to the spread of COVID-19.
■Prizes:
・"1st Stage": Each "Excellent Team" will be awarded 50,000 T Points.
・"2nd Stage": The "Best Team" will be awarded 50,000 T Points.
■Participating companies and theme:
・The Asahi Shimbun Company: "Using the sports media '4years.' as a hook to come up with service ideas involving university sports"
- EDION Co., Ltd. "Creating projects that will make young people want to visit the EDION store closest to their home, and give them a reason to go"
- Xebio Co., Ltd. "Looking at changes in the sports market and consumer behavior among university students amid the COVID-19 pandemic, we will consider measures to increase sales by encouraging people to shop at Xebio."
・Seven-Eleven Japan Co., Ltd. "Considering sustainable products and services using convenience stores as a platform"
・Nissan Motor Co., Ltd. "With so many options available, how can we encourage Gen Z to choose EVs (electric vehicles)?"

Materials related to this matter

[Recruiting university students nationwide!] "2021 Student Marketing Study Group" What is the "new marketing plan from a young person's perspective"?

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nakagawa TEL: 03-6800-4464