CCC Media House x Okinawa x CCC Marketing, "Pen+" is a book that expresses feelings for Okinawa. "

2021.06.22 Press Releases
CCC Media House Co., Ltd. / CCCMK Holdings Co., Ltd.

-Winner of the Gold Award in the Magazine Advertising category at the 39th Okinawa Advertising Association Advertising Awards-

CCC Media House Inc. (Head office: Shinagawa-ku, Tokyo; President and CEO: Kobayashi Keita), a publisher within the Culture Entertainment (CE) Group that handles magazines such as "Pen," "Figaro Japon," and "Newsweek Japan," and CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko), which operates a marketing solutions business based on unique data*, have collaborated with Dentsu Okinawa Inc. (Head office: Naha City, Okinawa Prefecture; President and CEO: Okuda Toshihiro) to produce the mook book "Pen + Your next travel destination, Okinawa."We are pleased to announce that " has won the Gold Award in the Magazine Advertising category at the 39th Okinawa Advertising Association Advertising Awards.

Since 2018, CCC Marketing, together with Dentsu Okinawa, has been participating in the Okinawa tourism branding project "Be.Okinawa," organized by Okinawa Prefecture, and has been working on a local project to communicate the value of Okinawa to society. "Be.Okinawa" represents the idea that Okinawa is a place where travelers can blend into the atmosphere and scenery of the place, interact with the people who live there, connect with them emotionally, and thereby rediscover their true selves.

　In 2018, the theme was "Nuchigusui" (meaning medicine for life in Okinawan), and events featuring Okinawan food, folk art, and art were held at Daikanyama T-Site and Umeda T-Site, proposing the healing power that Okinawa exudes. In 2019, an exhibition of Mika Chiba, whose artwork is influenced by the charm of Okinawa's landscape, was held at Ginza Tsutaya Bookstore, creating an extraordinary space where visitors could feel the nature and warmth of Okinawa through her works. In 2020, under the theme of "Thinking of Okinawa," which was appropriate given the COVID-19 pandemic, he wrote about his feelings for Okinawa in the series "Pen+: Our next travel destination, Okinawa."In addition to publishing the book, an event was held at Futako Tamagawa Tsutaya Electrics where visitors could experience the world of Okinawa through video and music.

　The Gold Award in the Magazine category was presented by the Okinawa Advertising Association in recognition of the magazine's contribution to deepening understanding of the brand among domestic tourists by putting into print the seven-year efforts of Okinawa Prefecture's tourism brand project, "Be.Okinawa."In addition, the program delved into and highlighted the appeal of Okinawa from various perspectives, and contributed to promoting the new value of Okinawan tourism. " and won the Gold Award.

　CCC Marketing has set its group mission as "UNIQUE DATA, SMALL HAPPY." and has launched various multi-stakeholder projects to create social value, such as the "T-Card Everyone's Ethical Food Lab," which utilizes unique data and assets to consider and act on ethical food actions that lead to "sustainable food," and the "Student Marketing Study Group," an open innovation initiative that creates new industry-academia collaborations between universities, research institutions, and private companies.The company is working to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for each and every person in the world.

　CCC Media House and CCC Marketing will continue to engage with various regions and work together with local people to create a sustainable and better society.

*Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.

Materials related to this matter

"Pen: My next travel destination, Okinawa," is a book that expresses feelings for Okinawa. "

Inquiries regarding this matter
CCC Media House Co., Ltd.
Public Relations Officer: Noriko Inoue / TEL: 03-5436-5730

CCC Marketing Co., Ltd.
Public Relations Officer: Ando / TEL: 03-6800-4464