The co-creation platform "T Card Everyone's Ethical Food Lab" completed its kickoff session in March and will begin sessions on the "Ethical Food Score (tentative name)" in July.

2021.06.30 Press Releases
CCC Marketing Co., Ltd.

-The Ethical Consumer Research Association, a UK organization leading the global ethical consumption movement, will be serving as an advisor.-

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura) will launch a co-creation platform called " " in March 2021, utilizing T's unique data*1 and assets to engage in dialogue with various stakeholders across industries, primarily with consumers, to think about and take action on ethical food actions that will lead to the global issue of "sustainable food."T Card Everyone's Ethical Food Lab"We are working on this. On Thursday, March 18th and Wednesday, March 24th, we held an "Ethical Food Kick-off Session" with 12 experts, and after several common understandings regarding ethical food were revealed, we will begin sessions in July to create standards for ethical food that will lead to the "Ethical Food Score (tentative name)."Regarding the creation of standards for ethical food, the UK-based non-profit organization that leads the world in ethical consumption, Ethical Consumer Research Associationwill participate as an advisor.

Common understanding revealed at the "Ethical Food Kick-off Session" held in March

In order to carry out initiatives related to ethical food, the "T Card Everyone's Ethical Food Lab" needed to consider the definition of "what is ethical food?", so it held an "Ethical Food Kick-off Session" with 12 experts, each with their own specialized fields and diverse perspectives, including SDGs and food experts, distributors, chefs, and journalists. The common understanding at the end of the kick-off session was that "the definition of ethical food is based on consideration for people, the environment, and animals," and "standards and goals should be set that make it easy for ordinary consumers to participate, encouraging unconscious behavioral change."


- Consider the fair price when purchasing a product
・Measure and visualize ethical efforts such as reducing waste and plastic bags
・Have a perspective that considers not only what is good for oneself but also what is good for the environment and the world.
-Starting with what you can do is a sustainable approach. Don't push yourself too hard
・Think about how to communicate with people who are not interested. Providing information that is moving and experiential.
・Communicate with producers and distributors to let them know that there are consumers who want ethical products.
・Don't forget the joy of food and the importance of culture


・Consideration for people, the environment, and animals is a prerequisite
・Creating standards that incorporate the SDGs perspective
・Include not only things and products, but also ethical ways of buying, selling, and making things.
・Before talking about ethical food, convey the importance of taking the act of eating seriously.
・Some people have an aversion to the word "ethical," so be careful about how you use it.


・Create standards that are easy for consumers to follow
・Consider the balance between abstract and concrete items
- Will you evaluate each product individually, or will you also evaluate the company's efforts?
・Considerations need to be made to make eating enjoyable so that consumers don't perceive it as a hassle.

For a summary of the dialogue with experts at the kick-off session, please see:"T Card Everyone's Ethical Food Lab" notePlease see.

Session begins to create standards for ethical food that will lead to the "Ethical Food Score (tentative name)"

Based on the common understanding reached at the "Ethical Food Kick-off Session," a session to create ethical food standards will begin in July, which will lead to the "Ethical Food Score (tentative name)"*2, which will serve as an indicator for consumers to choose better consumption behavior. This session will be conducted together with the 12 experts who also participated in the kick-off session. Additionally, the session will be led by an advisor from the Ethical Consumer Research Association, a British non-profit organization that publishes the magazine "Ethical Consumer," which was published in 1989 as a guide for consumers to bring about social change through the power of consumption, and publishes an "ethical rating system" based on its own research and analysis.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Its major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. It aims for T Points and T Cards to "connect people and society."By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.

*1: Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2: We take our customers' privacy into consideration when we carry out our activities. For details regarding the handling of customer information, please seeHerePlease see.

Materials related to this matter
The co-creation platform "T Card Everyone's Ethical Food Lab" completed its kickoff session in March and will begin sessions on the "Ethical Food Score (tentative name)" in July.

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464