[One-stop service for planning, buying, and testing TV commercials!] CCC Marketing begins selling TV commercial slots

2021.07.05 Press Releases
CCCMK Holdings Co., Ltd.

-One-stop service for planning, buying and verifying TV commercials!-

　CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko), which operates a marketing solutions business based on unique data*1, is pleased to announce that it has begun selling TV commercial time slots as a sales agent for advertisers and advertising agencies nationwide from July 2021.The service uses marketing data*2 that combines purchasing data from over 70 million T members with television viewing data from approximately 450,000 people across Japan, enabling seamless planning, buying, and verification.

Up until now, CCC Marketing has provided comprehensive marketing support to companies, from analyzing their issues and setting targets, to media planning for promotional media such as digital advertising and direct mail, and verifying effectiveness, based on marketing data that combines purchasing data from over 70 million T members with television viewing data from approximately 450,000 people across Japan. In the area of TV commercial placement, we have contributed to the marketing activities of a variety of companies by providing the "MKW Program Optimizer*3," an advertising analysis tool that enables advertisers, advertising agencies, and TV stations to compare and discover the most effective program combinations, and by holding online seminars to consider TV commercial communication methods in the new normal era.

Now, in order to meet the wide-ranging needs of advertisers and advertising agencies, we have begun selling TV commercial time slots, and are offering "circular TV commercial marketing" that allows us to plan, buy, and verify the effectiveness of ads in the optimal amount in the optimal time slots all in one go. Specifically, by linking unique data to TV commercial slots sold by SAS (Smart Ad Sales), we can reach detailed marketing targets that were not possible with demographics, and design and sell optimal combination slots based on a variety of KPIs such as FQ (frequency) per person, reach efficiency (CPM), and cost per impression.

In addition, due to changes in consumer behavior in the new normal era, the combined use of digital advertising and other methods is becoming increasingly necessary. By collaborating with the various solution media developed by CCC Marketing*3, cross-media marketing planning is also possible, which can be expected to produce even greater return on investment. This service, which uses T-Point purchase history data to visualize the purchasing effect of whether or not people who came into contact with digital ads or TV commercials actually purchased company brand products in stores, is considered to be the birth of an unprecedented form of circular marketing.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

Materials related to this matter

[CCC Marketing begins selling TV commercial slots] ~One-stop service for planning, buying, and testing TV commercials!~

Inquiries regarding this matter
[Inquiries from the press]
CCC Marketing Co., Ltd. Public Relations: Nakagawa
　TEL: 03-6800-4464

[Sales inquiries]
CCC Marketing Co., Ltd.
Media Agency Unit
MAIL: mediaagency@ccc.co.jp