"Survey on how to enjoy the outdoors"

2021.07.19 Press Releases
CCC Marketing Co., Ltd.

-The reason for enjoying the outdoors is "to refresh myself," and the most common destination is "large parks"-

CCC Marketing Co., Ltd. is pleased to announce that it conducted a survey on "How to Enjoy the Outdoors" using the online survey "T Survey" targeting 2,943 men and women aged 18 to 69.

Digest of a survey on how to enjoy the outdoors

53.1% of people have started enjoying outdoor activities that they would normally do at home due to the COVID-19 pandemic.
Why do people enjoy being outdoors? 1st place: "I want to refresh myself" 2nd place: "I want to breathe fresh air" 3rd place: "I want to be healed"

●What do you enjoy doing outdoors? 1st place: "Eating and drinking" 2nd place: "Watching movies and videos" 3rd place: "Listening to music"
What do you bring? 1st place: "Water bottle/drinks" 2nd place: "Hat" 3rd place: "Sunscreen" - 10% of people prefer chairing

●Where do you often go to enjoy the outdoors and what is your method of transportation? 30% prefer balcony camping
Where do you often go? 1st place: "Large parks" 2nd place: "My balcony" 3rd place: "Small parks"
What is your method of transportation? 1st place: "Walking" 2nd place: "Car (Private Car)" 3rd place: "Bicycle"

● Full-time housewives enjoy eating and drinking on the balcony or in the garden with their families to refresh themselves.
To refresh themselves, students walk to small parks with earphones and listen to music alone.
To refresh himself, the salesman sits alone in his garden with a drink in hand.

53.1% of people have started enjoying outdoor activities that they would normally do at home due to the COVID-19 pandemic.
Why do people enjoy being outdoors? 1st place: "I want to refresh myself" 2nd place: "I want to breathe fresh air" 3rd place: "I want to be healed"

Recently, a fourth state of emergency was declared in Tokyo, from July 12th to August 22nd, and it is expected that people in some areas will continue to refrain from going out. Therefore, in this T Survey, we conducted a survey on "ways to enjoy the outdoors" targeting 2,943 men and women aged 18 to 69 to determine whether more people are enjoying activities outdoors that they would normally do at home during the coronavirus pandemic.
First, we asked whether, since the spread of COVID-19, people have been enjoying activities outdoors that they would normally do at home. Over half (53.1%) answered that they have been enjoying activities outdoors, showing signs that new ways of having fun outdoors are on the rise amid the COVID-19 pandemic. Furthermore, when those who answered "I'm having fun outdoors" were asked why, the most common answer was "I want to refresh myself" (57.8%), followed by "I want to breathe fresh air" (38.3%), "I want to be soothed" (28.3%), "I want to enjoy nature and extraordinary scenery" (27.9%), and "I've been spending more time at home" (26.8%). These results suggest that people are choosing to have fun outdoors in order to alleviate, even if only a little, the restrictive and suffocating conditions caused by refraining from going out.

●What do you enjoy doing outdoors? 1st place: "Eating and drinking" 2nd place: "Watching movies and videos" 3rd place: "Listening to music"
What do you bring? 1st place: "Water bottle/drinks" 2nd place: "Hat" 3rd place: "Sunscreen" - 10% of people prefer chairing

Next, we asked people what specific activities they normally do at home that they enjoy outdoors. The top answer was "eating and drinking" (40.0%), followed by "watching movies/videos" (34.5%), "listening to music" (33.7%), "daydreaming" (33.6%), and "nap/sleeping" (28.8%). This shows that rather than spending time outdoors actively, people are enjoying relaxing and unwinding under the open sky. When asked what other items they bring with them when enjoying outdoors in addition to the essentials for having fun, the most common answer was "water bottle/drinks" (56.2%), followed by "hat" (36.7%), "sunscreen" (33.8%), "earphones" (32.5%), and "insect repellent" (26.2%), suggesting that due to the season, many people bring sun protection products with them. Only 10% of people enjoy "chairing," a lifestyle that involves relaxing outdoors with just an outdoor chair.

●Where do you often go to enjoy the outdoors and what is your method of transportation? 30% prefer balcony camping
Where do you often go? 1st place: "Large parks" 2nd place: "My balcony" 3rd place: "Small parks"
What is your method of transportation? 1st place: "Walking" 2nd place: "Car (Private Car)" 3rd place: "Bicycle"

Next, when asked where they often go to enjoy the outdoors, the top answer was "large parks" (27.6%), followed by "home verandas" (27.2%), "small parks" (27.0%), "home gardens" (24.9%), and "river banks" (15.4%), suggesting that people enjoy themselves in familiar nearby places such as parks or their own verandas or gardens. Additionally, 30% of people enjoy "veranda camping," a lifestyle in which they create an outdoor space on their home's balcony and spend time relaxing. Next, when asked what their most common means of transportation is when enjoying outdoors, the top answer was "walking" (45.0%), followed by "car (private car)" (30.6%) and "bicycle" (17.9%), showing that people prefer to stay within walking distance rather than traveling too far.

● Full-time housewives enjoy eating and drinking on the balcony or in the garden with their families to refresh themselves.
To refresh themselves, students walk to small parks with earphones and listen to music alone.
To refresh himself, the salesman sits alone in his garden with a drink in hand.

Finally, we compiled the survey results on how people enjoy the outdoors by occupation and tried to create a model image based on the trends in the responses.

■ Survey Overview
Survey method: Internet (T Survey)
Survey period: Friday, June 25, 2021 to Tuesday, June 29, 2021
Survey area: Nationwide
Survey subjects: Men and women aged 18-69 (T members)
Sample size: 2,943 people

Materials related to this matter

"Survey on how to enjoy the outdoors"

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464