The full-scale rollout of the Tourism Marketing Support Light Package has begun, promoting awareness and understanding of domestic and international tourist destinations.
2021.07.29
Press Releases
CCCMK Holdings Co., Ltd. / T-Point Japan Co., Ltd.
-Initiative begins with Canada's Northwest Territories-
CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing") and T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Hiroaki Nagashima; hereinafter referred to as "T Point Japan") have begun full-scale rollout of the Light Package, which is the second step in tourism marketing support utilizing T Point's "unique data*1" to promote awareness and understanding of domestic and international tourist destinations among 70 million T members and foster motivation to travel.
To overseas tourism bureaus, DMOs, local governments and travel-related businesses,
Providing tourism marketing support that is easier to implement
We are pleased to announce the launch of our total tourism marketing support package (https://www.ccc.co.jp/news/2021/20210528_002093.html), we have now begun full-scale deployment of our new Light Package. This service provides tourism marketing support to overseas tourist bureaus, DMOs, local governments, travel-related businesses, etc., and organizes the attractions of tourist destinations by designing appealing themes based on the target demographic (potential travelers) and creating content (such as feature pages), and disseminating information to 70 million T members. We also carry out direct marketing to target audiences narrowed down by unique data, as well as quantitative and qualitative reports on users who have actually shown interest (such as verifying differences with the expected target audience), and to lead to conversions such as attracting people to events and booking tours.
Light packages can be implemented more compactly than total packages, so we offer easy tourism marketing support tailored to your budget and desired promotional plans for small and medium-sized overseas tourism bureaus, DMOs, local governments, and travel-related businesses who wish to try out the service on a trial basis.
[Case Study] Light Package Initiative with the Northwest Territories Tourism Board, Canada
Starting Wednesday, July 7, 2021, we have begun a tourism marketing support initiative with the Northwest Territories Tourism Board of Canada through light packages.
Special website: "An astonishing 95% chance of encountering the unknown (aurora) Yellowknife, Northwest Territories, Canada"https://web.tsite.jp/serv/travel-in-life/nw/), and "Travel in Life (https://web.tsite.jp/serv/travel-in-life/Even though people are unable to visit the area due to the COVID-19 pandemic, we are promoting the attractions of the tourist area to the fullest extent possible, such as by introducing it on the website "Hakone-cho."
We also send emails to T members (potential travelers) who are highly interested in Canada, the aurora, and nature experiences, and provide qualitative and quantitative reports on potential travelers, helping you accurately approach your fan base and foster motivation to travel.
T Point Japan and CCC Marketing aim to create value that can be used anytime, anywhere, by anyone, for anything, through various services such as the shared points service "T Points," using the T Card, which is used by 70 million people, or one in two people in Japan, as an ID.We will also co-create with stakeholders through marketing that utilizes the "unique data" database entrusted to us by our customers, and bring small happiness to the world.
*1: Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
Materials related to this matter
The full-scale rollout of the Tourism Marketing Support Light Package has begun, promoting awareness and understanding of domestic and international tourist destinations.Inquiries regarding this matter
■Inquiries regarding tourism marketing:
CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Travel Representative: Miyaoka / email: toru.miyaoka@ccc.co.jp
■Inquiries from the press:
CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Public Relations Officer: Nonaka / TEL: 03-6800-4464
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