CCC Marketing begins selling YouTube ads

2021.08.17 Press Releases
CCC Marketing Co., Ltd.

- Launch of "Circular Marketing" that enables purchase verification on one of the world's largest video sites -

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko), which operates a marketing solutions business based on unique data (※1), is pleased to announce that from Tuesday, August 17, 2021, it has begun selling YouTube advertising to advertisers and advertising agencies nationwide, which enables seamless planning, advertising, and effectiveness verification based on marketing data (※2) that combines purchasing data from over 70 million T members with YouTube viewing data from over 60 million monthly users.
CCC Marketing has been providing comprehensive marketing support to companies, from analyzing their issues and setting targets to media planning for promotional media such as digital advertising and direct mail, and verifying effectiveness, based on marketing data from over 70 million T members. In addition, in July 2021, we began selling TV commercial slots using SAS (Smart Ad Sales), a new buying method that allows for the purchase of 15-second commercials in units of one ad, thereby expanding our circular marketing services.

*1 Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, infinitely customizable customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2 These figures are as of the end of July 2021 and have been statistically processed to prevent individuals from being identified.

Now, in order to further support businesses in their marketing efforts, we are starting to sell YouTube ads, as the video advertising market is growing rapidly with the advent of 5G and other factors. This will enable "recycling YouTube advertising marketing" that uses marketing data linked to YouTube viewing data to enable planning, advertising, and effectiveness verification from a more multifaceted perspective than ever before. Specifically, in addition to audience targeting and content targeting, we will design and sell optimal combinations based on various KPIs such as reach efficiency (CPM), click efficiency (CPC), FQ (frequency) per person, and cost per impression for detailed marketing targets linked to T-Point purchase history data.
In addition, as changes in consumer behavior in the new normal era have increased the need for digital advertising, by collaborating with the various solution media offered by CCC Marketing (*3), it is also possible to carry out cross-media marketing planning that can be expected to produce even greater return on investment. This service, which uses T-Point purchase history data to visualize the purchasing effect of whether or not people who came into contact with digital or YouTube ads actually purchased company-branded products in stores, is an original circular marketing initiative from CCC Marketing that follows on from TV commercial slots.

*3 When sharing data with each media, processing will be carried out in accordance with the policies of each media in addition to the above terms of use, and data will only be shared to the extent necessary for advertising delivery.  

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

Overview of "Recycling YouTube Advertising Marketing"    

1. Advertising planning
・Possible segments: Segments can be set from the advertiser's perspective, including those with purchasing experience, gender and age in one-year increments, and other basic demographics (children, car ownership, household annual income, etc.).
・Evaluation metrics: CMP, vCPM, CPD, CPM, CPV, CPC, etc. depending on the target ad space
・Cross-media evaluation: It is possible to link with the various solution media developed by CCC Marketing using the above segments and evaluation indicators (https://biz.cccmk.co.jp/services)
2. Advertising (sales agency)
- Target: YouTube ads (in-stream ads, Trueview Discovery ads, Trueview Action ads, bumper ads, out-stream ads, masthead ads)

*For details, we will comply with the "YouTube Ad Format" stipulated by Google.

3.Effectiveness verification
Verification of purchasing behavior: Using large-scale data that links the purchasing transactions of over 70 million T-members with YouTube viewing data from over 60 million monthly users, we verified the purchasing behavior of marketing targets after YouTube video ads were aired.

*We also offer menus to meet various requests.

*We take our customers' privacy into consideration when we do our business. For details regarding the handling of customer information, please click here (https://www.ccc.co.jp/customer_management/) for more information.

Materials related to this matter

CCC Marketing begins selling YouTube ads

Media Inquiries
CCC Marketing Co., Ltd. Public Relations: Nakagawa
TEL: 03-6800-4464