[20 teams of 117 people from 14 universities nationwide have been confirmed to participate] The 2021 Student Marketing Study Group has begun!

2021.08.30 Press Releases
CCC Marketing Co., Ltd.

-Expectations are high for the creation of new marketing plans from a youth perspective-

CCC Marketing Research Institute (Director: Minoru Niihashi), a division of CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura), launched the "2021 Student Marketing Study Group" (hereinafter referred to as "this Study Group") on Saturday, August 21, 2021, an open innovation platform that will create new industry-academia collaboration between universities, research institutions, and general companies, based on lifestyle data and insights from over 70 million consumers. Prior to the start of the event, a large number of university students applied in advance, and after a selection process, 117 people from 20 teams from 14 universities across the country were selected to participate.

The research theme of this study group has been set as "Understanding modern consumption and creating new marketing plans from a young person's perspective," and five leading companies in their respective industries will participate: Asahi Shimbun Co., Ltd., Edion Co., Ltd., Xebio Co., Ltd., Seven-Eleven Japan Co., Ltd., and Nissan Motor Co., Ltd.

At the orientation held on Saturday, August 21st, a panel discussion was held by participating companies. Participating companies expressed their expectations for projects that would take advantage of the sensibilities and flexible thinking of young people, and the unique capabilities of digital natives, a generation that has been familiar with digital devices such as computers and smartphones since they were old enough to understand things, with comments such as, "I think the ideas that only students who are naturally exposed to digital media can bring to bear on corporate challenges," "We want to know what kind of future university students envision and think about whether we can make that a reality as a company," and "We are looking forward to seeing unconventional ideas that are based on consumer insights, and we would like to work together to think about how to make them a reality."

He also offered words of encouragement to the participating students, saying, "I think this is a good opportunity to understand companies and industries," and "I hope that your daily studies will connect with the experience of this research and turn it into further learning," expressing his hope that not only the results but also the research process itself will be a valuable endeavor.

The university students will work on the theme while conducting interviews and dialogues with participating companies in preparation for the final presentation on Saturday, December 18th.

CCC Marketing provides assets such as research services for T members, and CCC marketing consultants and data analysts will accompany the planning process, supporting activities based on database marketing know-how.

In addition, the final presentation will also include votes from the general public, and the plans will be evaluated from multiple perspectives to determine one "best team."(For details, please see the CCC Marketing Research Institute website https://www.cccmk.co.jp/thinktanks/gakusei4 We will inform you at

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We aim to create value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day. Through the "Student Marketing Research Group," we will promote open innovation aimed at creating new industry-academia collaborations centered on consumer data and insights.

[Participating Universities and Seminars in the 2021 Student Marketing Study Group] (in alphabetical order)
・Asia University, School of Business Administration, "Akihiro Nishihara Seminar"
・Osaka City University, Faculty of Commerce "Marumaru Tetsuma Seminar"
・Kansai University Faculty of Commerce "Kenichi Nishioka Seminar"
・Kyoto Sangyo University, Faculty of Management, "Uemoto Wataru Seminar"
・Senshu University, School of Commerce "Kazuo Ishikawa Seminar"
・Takushoku University Faculty of Commerce "Yoshitaka Nakajima Seminar"
・Chukyo University School of Business Administration "Masaaki Tsumura Seminar"
・Tokyo University of Foreign Studies, School of International and Area Studies, "Shu Watanabe Seminar"
・Nihon University College of Commerce "Tetsuya Kishimoto Seminar"
・Nihon University College of Commerce "Mizuno Manabu Seminar"
・"Tsuchiya Ari Seminar" at the Faculty of Regional Resources Creation, University of Miyazaki
・Meisei University School of Business Administration "Yasuoka Hiromichi Seminar"
・Mejiro University Faculty of Sociology "Hidetoshi Nagasaki Seminar"
・Yamaguchi University Faculty of Economics "Hiroshi Miyai Seminar"
・Masahiko Hatou Seminar, Faculty of Commerce, University of Marketing and Distribution Sciences

■ Theme: "Understanding modern consumption and creating new marketing plans from a young person's perspective"
■Event period: Saturday, August 21, 2021 - Saturday, December 18, 2021
■Final presentation: Saturday, December 18, 2021
■ Prize: Each "Excellent Team" from each company will receive 50,000 T-Points
　　　 The "best team" will receive 50,000 T-points.
■Method of holding: Online
Participating companies and theme:
・The Asahi Shimbun Company: "Using the sports media '4years.' as a hook to come up with service ideas involving university sports"
- EDION Co., Ltd. "Creating projects that will make young people want to visit the EDION store closest to their home, and give them a reason to go"
- Xebio Co., Ltd. "Looking at changes in the sports market and consumer behavior among university students amid the COVID-19 pandemic, we will consider measures to increase sales by encouraging people to shop at Xebio."
・Seven-Eleven Japan Co., Ltd. "Considering sustainable products and services using convenience stores as a platform"
・Nissan Motor Co., Ltd. "With so many options available, how can we encourage Gen Z to choose EVs (electric vehicles)?"

■Student Marketing Research Group note:https://note.com/mksoken_gakusei

Materials related to this matter

[20 teams of 117 people from 14 universities nationwide have been confirmed to participate] The 2021 Student Marketing Study Group has begun!

Media Inquiries
CCC Marketing Co., Ltd.
Public Relations Officer: Hatanaka
TEL: 03-6800-4464

Inquiries from companies and universities
CCC Marketing Co., Ltd.
Student Marketing Research Association Secretariat
MAIL: gakuseimk@ccc.co.jp