Launch of "social listening" service that connects companies and consumers' true feelings

2021.09.10 Press Releases
CCC Marketing Co., Ltd.

- "Unique data x people" solves marketing challenges for small and medium-sized enterprises and startups -

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura), a marketing solutions company, will launch a "Social Listening" service ( ) on September 10, 2021, which connects companies and consumers' true feelings through "unique data x people" to help solve the marketing challenges of small and medium-sized enterprises and startups nationwide. https://www.cccmk.co.jp/slWe are pleased to announce that we have launched the following service. 　

CCC Marketing has been cultivating unique data*1 with over 70 million T members and businesses across the country, co-creating and refining it into valuable information, and marketing each individual's life to connect it to the future. In 2020, we established the CCC Marketing Research Institute, and are working in collaboration with universities and research institutions to carry out a variety of initiatives as the "think tank closest to consumers," including investigating changes in society and lifestyles, changes in consumer behavior and awareness, understanding the characteristics of generations and regions, and publishing industry trend reports.

As we move from an era where companies created the reasons why services and products would sell to an era where consumers themselves decide why they buy, this new "social listening" service delivers consumers' true feelings to companies, leading to the return of the essential value that consumers desire. Specifically, by utilizing over 6 million pieces of "beverage, daily necessities, and food review data" and over 5 billion pieces of "purchase transaction data" per year, as well as BI (business intelligence) tools that can grasp changes in consumer needs by business type, category, and SKU (product) from this massive amount of data, and a communication platform that unearths consumer insights, it is possible to understand consumers' true, hidden feelings.

In the future, we also plan to offer a service called "Partner that conveys the voice of consumers," which will regularly deliver information to companies about the challenges and changes facing consumers, as well as social trends, captured from unique data. By supporting companies in systematically interpreting their data, we hope to refine the important and diverse data entrusted to us by consumers into valuable information that can be given back to society.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

■ Introduction to "Social Listening"
Social listening (https://www.cccmk.co.jp/sl) is a service that connects companies and consumers to communicate their true feelings and supports co-creation. You can utilize various BI tools and communication platforms that use vast amounts of data to capture changes in consumer needs by business type, category, and SKU (product).

[Blabo!] ~Deriving consumer insights through a co-creation platform~
It is a communication platform that derives insights from consumer feedback. Companies can post information they want to know as "topics" that consumers can easily answer, and collect consumer feedback through their website or app. Like an online planning meeting, we will extract consumer insights through a free and open exchange of opinions and accompany you in creating products, ideas and concepts that are needed by the world.

[Cattemiru] - Analyzing customer reviews on a product-by-product basis -
This is a service that allows T members to post ratings and reviews of products they have purchased. The site has over 7 million reviews covering a wide range of topics, including food, beverages, and daily necessities. You can analyze the vast amount of review data on a product-by-product basis based on the attributes of the posters and their purchasing information, and use this data for marketing purposes.

[T Research] - Direct interviews with actual product purchasers -
We extract attribute data such as gender, age, and city of residence from over 5 billion purchase transaction data per year, and send survey offers directly to relevant individuals via email. We provide full support, from designing survey questions to analyzing collected information.

[Market Watch] ~Analyzing reviews from restaurant gourmet sites~
We analyzed over 3 million reviews posted on restaurant review sites. By breaking down the content of posts at the word level, it is possible to understand which food words are appearing more frequently. There are a wide variety of variations, including analysis of "co-occurring words" that tend to be used together in a single review, as well as age-based and time-series analysis.

[ID-POS Analysis] - Analyzing purchasing behavior from various angles -
CCC Marketing believes that understanding consumers' purchasing behavior is also part of social listening. The advantage of this system is that it can withstand analysis even when extracting huge amounts of purchasing data into detailed segments, such as product categories, or people, such as family structure and area of activity. Macro data makes it possible to grasp signs of market changes.

It only takes one minute to diagnose the social listening service that best suits your company from the various BI tools and communication platforms listed above. (https://www.cccmk.co.jp/sl/question)

*1 Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, thousands of items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*We take our customers' privacy into consideration when we do our business. For details regarding the handling of customer information, please click here (https://www.ccc.co.jp/customer_management/) for more information.
*When sharing data with each media, we will process the data in accordance with the policies of each media in addition to the above terms of use, and will only share data to the extent necessary for advertising delivery.

Materials related to this matter

Launch of "social listening" service that connects companies and consumers' true feelings

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations: Nakagawa
TEL: 03-6800-4464