CCC Marketing begins providing AI matching services to Saijo City, Ehime Prefecture, ranked number one in the nation for best rural areas to live in

2021.09.27 Press Releases
CCC Marketing Co., Ltd.

- AI matches compatible partners based on their inner qualities! Supporting AI matchmaking -

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) will further promote the ``Initiative to support matchmaking in Saijo City, Ehime Prefecture based on ``T'' data'' announced in July 2021 by providing the AI matching*1 developed by CCC Marketing to Saijo City, which is ranked number one in the nation as the best rural area to live in*2, and will support AI matchmaking in Saijo City. In conjunction with this, we will continue to conduct joint research, including utilizing the results in matchmaking events to be held in October and November.

CCC Marketing's AI matching service uses data from T-Points, which is used by 70 million people, and data on the tendencies of happy couples to predict compatible "potential soul mates."Participants in this event will be able to experience AI matching by simply answering a simple questionnaire, and will also have the opportunity to use AI matching to find a more compatible partner based on each other's internal characteristics, such as values and lifestyle tendencies. The system used for this AI matching will be provided based on a business partnership between CCC Marketing and Exeo Japan.

Through this initiative, we aim to increase the number of couples formed and married by promoting AI matchmaking using AI matching. Furthermore, by returning "T" data to society and consumers, we will contribute to solving social issues such as the declining birthrate and aging population and regional revitalization, and to realizing a prosperous society for the next generation.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.

*1: We have developed an AI-based matching algorithm that predicts lifestyles and values such as food, clothing, and shelter based on T-Card data, and predicts compatibility between two people by applying machine learning to the model data. When developing the algorithm, we prioritize protecting our customers' personal information and privacy, and use trend data obtained through statistical analysis of T Card data.
*2: Takarajimasha's "Country Living Book" February issue "2021 Edition: Best Countryside Places to Live"

Materials related to this matter

CCC Marketing begins providing AI matching services to Saijo City, Ehime Prefecture, ranked number one in the nation for best rural areas to live in

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464