[Aoyama Trading x CCC Marketing Group] New business wear "BORDERLESS STYLE" goes on sale at "THE SUIT COMPANY" stores and online shop from October 1st

2021.09.30 Press Releases
Aoyama Trading Co., Ltd. / T-Point Japan Co., Ltd. / CCC Marketing Co., Ltd.

- Co-creation community site "Blabo!" born from the voices of over 30,000 consumers -

Aoyama Trading Co., Ltd. (Headquarters: Fukuyama City, Hiroshima Prefecture; President and CEO: Aoyama Osamu), CCC Marketing Group's T Point Japan Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Nagashima Hiroaki) and CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko) have carried out their first product development project together, working on everything from consumer insight analysis using the co-creation community site "Blabo!" to communication plan design for "BORDERLESS STYLE," a line of business wear that will go on sale at "THE SUIT COMPANY" and "WHITE THE SUIT COMPANY" stores nationwide and online shops from Friday, October 1, 2021.

[MEN'S]

●Product: Set-up (basic type, detachable color type)
●Appealing points:
Both of the new designs use jersey material, which is also used in sportswear, and are not only stretchy enough to allow for relaxed work, but also have antibacterial, odor-resistant, wrinkle-resistant, and hand-washable properties. It also meets the needs of the COVID-19 pandemic, such as an inner pocket for storing a mask case. Furthermore, the detachable collar type adds a transformation function, a first for THE SUIT COMPANY, that allows for the collar to be detached. This jacket can be adapted to a variety of environments, such as being tailored for work and collarless for off-duty wear.
●Concept: "A suit that lets you relax both body and mind, making you feel like you're at home"
● Insight analysis by "Blabo!": "High functionality," "I want to be comfortable," etc.

[LADIES']

●Products: Set-up, multi-way trench coat, multi-way dress
●Appealing points:
The set-up jacket comes in easy-to-match colors and patterns, and the collar can be easily removed with a zipper, expanding the range of styling options. In addition, the set includes many highly requested pockets such as inner pockets, mask holders, and ID card holders, and the pants also feature snap buttons that allow you to adjust the length when wearing heels or flats, as well as a removable lining to keep your feet warm, making the set both fashionable and functional. Additionally, we will be releasing a hand-washable short coat and gilet, a multi-way trench coat set that includes a padded vest, and a highly functional dress that can be worn inside out and has different collar designs on the front and back, allowing for multiple different looks.
●Concept: "First-class uniform + functionality that can be used both on and off the job"
● Insight analysis by "Blabo!": "I want to wear it both on and off the job," "Women's suits have few pockets," etc.

■ Co-creation from market-oriented product development to communication plan design

As work styles change due to the COVID-19 pandemic, with work from home and remote meetings taking place, Aoyama Trading's "THE SUIT COMPANY" and CCC Marketing Group have teamed up to develop new business wear that will be needed in the new normal era. Blabo!We worked on product development based on insight analysis using "
T-Point Japan will also collaborate with Culture Entertainment Neko Publishing Company, a publisher in the CCC Group, to create creative content to communicate the appeal of this product, as well as to provide information aimed at consumers. Special siteWe have opened the following website. In addition, we will carry out effective promotions for this product's target demographic through sales promotion campaigns using T Points and direct marketing using coupons, and we will also work on designing the optimal communication plan.

Aoyama Trading and the CCC Marketing Group aim to propose work styles and lifestyles with fashion that offers high customer value, including the provision of convenient and advantageous services through the T-Point service, as well as product development and promotion planning through database marketing that captures customer insights.

<"BORDERLESS STYLE" product details>
▼Product name: Price
[MEN'S]
・Set-up jacket: 20,900 yen (tax included)
・Set-up pants: 10,780 yen (tax included)
・Detachable color set-up jacket: 25,300 yen (tax included)
・Detachable color set pants: 12,100 yen (tax included)

[LADIES']
・Set-up jacket: 20,900 yen (tax included)
・Set-up pants: 10,780 yen (tax included)
・Dress: 10,780 yen (tax included)
・Trench coat: 20,900 yen (tax included)

▼Sales outlets: "THE SUIT COMPANY" and "WHITE THE SUIT COMPANY"
(Stock availability varies by store. )

▼Online Shop:

■ Co-creation community site "Blabo!"
Blabo! is a co-creation community site where over 30,000 consumers participate as planners in solving problems for companies and government agencies, and aims to derive insights from the "true feelings of consumers."The information that companies want to know is presented as "questions" that consumers can easily answer. You can collect consumer feedback through websites and apps. It was just like an online planning meeting. Through a free and open exchange of opinions, we extract insights from consumers and accompany them in creating products, ideas and concepts that are truly needed by the world.

Materials related to this matter

[Aoyama Trading x CCC Marketing Group] New business wear "BORDERLESS STYLE" goes on sale at "THE SUIT COMPANY" stores and online shop from October 1st

Inquiries regarding this matter
T Point Japan Co., Ltd.
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka
TEL: 03-6800-4464