[For marketers of startups and small and medium-sized enterprises] CCC Marketing's "Partner to convey consumer voices" launches casual consulting service

2021.10.08 Press Releases
CCC Marketing Co., Ltd.

- Understanding consumer feedback with a "social listening" service -

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura), a company that develops marketing solutions, has launched "Social Listening" (https://www.cccmk.co.jp/slWe are pleased to announce that five "partners who convey the voice of consumers" who analyze consumers' true feelings based on the above information have begun casual consulting services on October 7, 2021, to support startups and small and medium-sized enterprises across the country in solving their marketing challenges.

CCC Marketing, through the CCC Marketing Research Institute established in 2020, has been working in collaboration with universities and research institutions to carry out various initiatives as a "think tank closest to consumers," including studying changes in society and lifestyles, changes in consumer behavior and awareness, understanding the characteristics of generations and regions, and publishing industry trend reports. On September 10, 2021, we began selling "social listening," which uses massive amounts of data, such as over 6 million pieces of "beverage, daily necessities, and food review data" and over 5 billion pieces of "purchase transaction data" per year, to understand the true intentions of consumers. This has connected companies with the true intentions of consumers and led to the return of essential value that consumers desire.

Now, as various social changes and external factors are changing people's lives and values, and a rapid response to this unpredictable society is required, we are launching casual consulting services provided by "partners who convey the voice of consumers" who listen to the voices of consumers every day based on unique data and capture social trends. To help startups and small and medium-sized enterprises that find it difficult to secure the funds and time for analysis to solve their marketing challenges, five members of CCC Marketing will provide free reports on changes in market trends and consumer opinions based on social conditions. They will also provide support for companies that wish to utilize this information in their business by holding study sessions, providing information, and systematically interpreting data for a flat monthly fee of 50,000 yen.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

Casual Consulting Overview

①    ユニークデータで読み解いた生活者の声や社会情勢、市場動向の変化などをレポート配信
Price: Free
Method: Press release and official website (https://www.cccmk.co.jp/white_papers/whitepaper7)
Frequency: Twice a month (each theme is divided into two parts)
②    生活者の声に関する情報提供や勉強会の開催、体系的なデータ解釈と伴走など
Price: 50,000 yen/month (minimum 6-month contract)
Method: Webinars for contracted companies (once a month)

Overview of "Social Listening"

Social listening (https://www.cccmk.co.jp/sl) is a service that connects companies and consumers to communicate their true feelings and supports co-creation. Our "partners who convey the voice of consumers" will support you in systematically interpreting data, while you utilize various BI tools and communication platforms that can capture changes in consumer needs by business type, category, and SKU from vast amounts of data.

Introducing the members of "Partners who convey the voices of consumers"

"A partner that conveys the voice of consumers" is a "social listening" service (https://www.cccmk.co.jp/slThis is the collective name for CCC Marketing's original partners who analyze consumers' true feelings based on their data and support startups and small and medium-sized businesses across the country in solving their marketing challenges.

Comment from Minoru Niihashi, representing "a partner that conveys the voices of consumers"

CCC Marketing has been grasping the voices of consumers through various "social listening services" and delivering this information to companies. In response to requests from companies such as "I want to reflect consumer feedback in my planning at a casual cost," we have decided to launch a casual consulting service so that we can more easily solve your problems and provide strategic support. We hope to continue connecting businesses and consumers and contribute to realizing "a little something nice" in society.

*1 Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, thousands of items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*We take our customers' privacy into consideration when we do our business. For details regarding the handling of customer information, please click here (https://www.ccc.co.jp/customer_management/) for more information.
*When sharing data with each media, we will process the data in accordance with the policies of each media in addition to the above terms of use, and will only share data to the extent necessary for advertising delivery.

Materials related to this matter

[For marketers of startups and small and medium-sized enterprises] CCC Marketing's "Partner to convey consumer voices" launches casual consulting service

Inquiries regarding this matter

[Inquiries from the press]
CCC Marketing Co., Ltd. Public Relations: Nakagawa
TEL: 03-6800-4464

[Sales inquiries]
CCC Marketing Co., Ltd.
Person in charge: Fukai, Wakai
MAIL: mks-info@ccc.co.jp