[CCC Marketing x Welcia] Welcia Group App Wins Yappli Best App "BEST PRACTICE APPS" WITH Award

2021.10.22 Press Releases
CCC Marketing Co., Ltd.

-Recognized at Yappli Summit 2021 as "a familiar app that is always a part of users' lives"-

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Kitamura Kazuhiko, hereinafter referred to as "CCC Marketing") is pleased to announce that the "Welcia Group App" (https://tsite.jp/r/app/al/welcia.html) was jointly awarded the WITH Award in the "BEST PRACTICE APPS" category by CCC Marketing and Welcia at the "Yappli Summit 2021" held by Yappli Co., Ltd. (hereinafter referred to as "Yappli") on Thursday, October 21, 2021.
The award recognizes apps created on Yappli's platform, "Yappli," that have proven to be excellent examples in a variety of areas, including the use of features, measures, and data performance.

■Reasons for the award (Yapuri Co., Ltd., Yapuri Summit Management Office)
Since the app provides features that users want, including T-Points, and maintains a high repeat rate, we are giving it the "WITH" award as an app that is an integral part of users' lives.

■ The "Welcia Group App" has been downloaded a total of 3 million times, with more than 1 million monthly users
Since January 2019, the Welcia Group App has been providing services and functions that make everyday shopping more enjoyable and enriching, based on the collaborative platform between CCC Marketing and Yapuri. In addition to fun and advantageous content such as Welcia Group's "campaign information," "coupons," and "daily lottery tickets," the site also offers services that allow you to enjoy shopping with peace of mind even in the COVID-19 era, such as the "Mobile T Card," which can be used contactlessly, and the "Time-of-day Crowd Check Service," which lets you know how crowded a store is.
Yappli's flexible app platform enables it to quickly provide services and functions that are in line with the times. As a result, the app has grown into one that is loved by many people, especially customers in their 30s to 50s who frequently use Welcia Group stores. The app has been downloaded a total of 3 million times, and its MAU (monthly active users) exceeds 1 million (as of the end of September 2021), leading to its award as an app that is "an app that is an integral part of users' lives."

■Support digital marketing utilizing T-Point's membership base, data, and network
The T Card usage rate at Welcia Group stores has now reached 80%. Taking advantage of this high usage rate, Welcia, CCC Marketing, and T Point Japan Co., Ltd., the operator of the T Point program and a consulting company for Welcia, are also working on digital marketing centered on a membership base of over 70 million T members and over 40 million linked online ID users, as well as lifestyle data across a variety of industries and business types.
In addition to one-to-one marketing such as distributing coupons and providing information through the "Welcia Group App" based on the store's shopping situation and customer preferences, coupons that can be used at other T-Point partner stores are distributed through the "Welcia Group App," and similarly coupons that can be used at Welcia stores are distributed through the apps of other T-Point partner stores, leading to mutual customer referrals. As a result, the cross-sectional approach that utilizes the collaborative platform between CCC Marketing and Yapuri, as well as the T-Point alliance network, has led to increased usage of the Welcia Group App and increased visits to Welcia stores.

CCC Marketing and T Point Japan aim to create a shopping experience that is tailored to each customer's lifestyle, and are providing a wide range of support to accelerate the digital transformation of T Point Alliance companies, from planning, utilizing, and operating marketing strategies centered on apps.

■Comment from Akinobu Kiyota, Director of Sales Planning, Product Division, Welcia Pharmacy Co., Ltd.
I am extremely happy to receive this wonderful award, the "WITH" Award. Welcia is currently working with CCC Marketing and T-Point Japan on digital marketing using the "Welcia Group App," and is conducting analysis and planning measures centered around T-Points. Through one-to-one marketing, which delivers the most appropriate information for each customer, such as coupons and special offers based on the shopping situation at the store, we have seen the effect of customers who actually use the app visiting the store more often. Additionally, Yapli works hard every day to improve our app platform, supporting the foundation of our service. We will continue to work with various companies to make the app fun and easy to use for our customers.

Together with Welcia, CCC Marketing will further utilize the Welcia Group App to strengthen data-driven marketing through OMO (Online Merges with Offline), which combines stores and digital, and provide highly valuable services to customers.

Materials related to this matter

[CCC Marketing x Welcia] Welcia Group App Wins Yappli Best App "BEST PRACTICE APPS" WITH Award

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Officer: Hatanaka / TEL: 03-6800-4464