CCC Marketing Research Institute launches regional revitalization consulting service

2021.11.02 Press Releases
CCC Marketing Co., Ltd.

- Aiming for a future that combines the aspirations of consumers with the resolution of local issues -

CCC Marketing Research Institute (Director: Minoru Niihashi, hereinafter referred to as "CCC Marketing Research Institute"), a research institute at CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura), which weaves together the thoughts of 70 million people, is pleased to announce that it has launched a new consulting service aimed at government agencies, local governments, and local companies and organizations to help them achieve sustainable regional development.

Since its establishment in 2020, CCC Marketing Research Institute has been disseminating information on trends based on consumption data, consumer insights and changes in mindset, as well as the social environment and economic situation, implementing industry-academia collaboration programs in collaboration with universities and research institutions, and providing consulting services to solve marketing challenges faced by small and medium-sized enterprises and startups.

In the new regional revitalization consulting service that CCC Marketing Research Institute is now launching, we will act as a "think tank that walks and thinks together with the people who live there," viewing the region and its residents as one "town," and working to create the future of the "town" through the power of "data," "creativity," and "consulting."At CCC Marketing Research Institute, we are different from traditional think tanks; all of our data analysts, creators, and consultants believe that "there can be no strategic design without understanding the sei-katsu-sha," and we work towards the future of our towns and cities and their residents.

■ "Data" area
CCC Marketing Research Institute's data analysts use unique data from 70 million people and a variety of original consumer analysis methods to understand the preferences and deep psychology of consumers living in the "town," and use this to build a foundation for creative and strategic planning.

■ "Creative" area
Creators engaged in a wide range of expressive and creative activities within the Culture Convenience Club (CCC) Group, which operates Tsutaya Bookstore and other stores, as well as creators with diverse external networks, will work with consultants to propose data-based solutions that are easy for consumers to understand and relate to.

■ "Consulting" area
CCC Marketing Research Institute consultants will comprehensively oversee data and creativity, providing consulting services that address not only pressing issues but also contribute to the sustainable development of the town. Unlike traditional think tanks, the company will offer data-based consulting services that combine the three pillars of "data," "creative," and "consulting."

Going forward, CCC Marketing Research Institute will continue to solve town issues from its own unique perspective and with a consumer-oriented approach, by providing a variety of research services, such as town brand image surveys that bring out the voices of consumers, consulting services for government agencies, local governments, and companies, and town development through consortiums in collaboration with external companies.

CCC Marketing Research Institute aims to convey the feelings of consumers to the world and contribute to helping each and every one of you realize your "little bit of good."I believe that there are various problems and concerns that residents face in the towns where they live. I believe that the key to resolving this issue is to take into account the thoughts of the people who live in the town.
We would like to work together with residents to solve problems in the towns where they live. We would like to convey your thoughts and create the future of the town. CCC Marketing Research Institute is a think tank that walks and thinks together with the people who live in the city.

Name: CCC Marketing Research Institute (CCC Marketing Research Institute)

Established: July 21, 2020
It was launched in 2020 to realize consumers' "slightly nice" goals, based on consumer consumption data, insights, changes in mindset, as well as the social and economic environment.
As a "think tank that walks and thinks together with consumers," we strive to understand consumers' awareness, and based on their opinions, we will accompany you in creating your future through the power of "data," "creativity," and "consulting."

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CCC Marketing Research Institute launches regional revitalization consulting service

Inquiries regarding this matter
CCC Marketing Co., Ltd.
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TEL: 03-6800-4464