CCC Marketing builds segment panels that allow any company to freely combine unique data

2021.11.08 Press Releases
CCC Marketing Co., Ltd.

-Visualize 130 million different data sets. Check customer size and promote in one place! Aiming to deliver information consumers want using first-party data

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko), a company that operates a marketing solutions business, is pleased to announce that it has begun offering a segment panel on Monday, November 8th, which uses the analysis platform Tableau*2 to enable advertising agencies and companies in all types of industries and business types to more easily and quickly utilize unique data*1.The new panel allows users to freely combine unique data such as gender, age, area, attributes, and interests of 70 million people, and visually confirm the size of 130 million different customers in line with their business or service.

In addition, by using the various solution media*3 offered by CCC Marketing, we aim to provide end-to-end marketing support, from media planning customized for each industry and business type to effectiveness verification, which is possible only because the data is connected by a single ID, in order to disseminate the information that consumers want.

As digitalization progresses rapidly and privacy protection becomes increasingly important worldwide, CCC Marketing has held first-party data since the start of its marketing services and has worked with advertising agencies and all kinds of companies to deliver useful information to consumers.

In this environment, there has been a growing demand for database marketing that is easier to understand and faster, so in July 2021, we created an environment where databases such as lifestyles, gender and age groups, and prefecture composition ratios could be visualized using Tableau Public, making them available for open use.

Now, in response to further requests from a wide variety of companies to "know the target size that combines attributes and interests," we have built a segment panel using Tableau that allows you to freely combine data and visualize 130 million different segments. You can freely combine vast amounts of unique data, from "attribute" information such as whether they have children or their occupation, to "interests" such as car enthusiasts or travel lovers, and visually check the size of your potential customers by gender, age, and area, tailored to your business or service.

Going forward, using this segment panel and the various solution media*3 developed by CCC Marketing, we will provide comprehensive marketing support, from media planning for targeted promotional media to effectiveness verification, to anyone looking to acquire customers, regardless of industry or type, including food and beverage and consumer goods manufacturers, real estate, finance and insurance, retail, and the service industry. For example, a company that operates a cram school could send direct mail to a panel that combines the attributes "married" and "children (elementary school students)," while a company that provides car insurance services could combine the attributes "married" with the asset "car ownership" and interest "insurance" to approach customers with optimal solutions such as TV commercials and digital advertising*4.

CCC Marketing believes that "unique data can be used to solve problems."" is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

■What is a "segment panel"?
Content: Using Tableau, we freely combine unique data such as gender, age, area, attributes, and interests of 70 million people.
You can check the size of 130 million customers according to your business or service.
Target: Food and beverage and consumer goods manufacturers, real estate, mail order, finance and insurance, retail, service industry, etc. Database marketing regardless of industry type
For those who wish to participate in the event
Cost: Free

*After entering your company information at this URL, we will reply with the URL for the "Segment Panel."

■ "Segment Panel" Examples of segments by industry and business type
Beverage manufacturer: Attributes: "Construction/agriculture/fisheries, etc." Interests: "Caffeine lover"
Real estate: Attributes: "High income earner", Interests: "Stocks/Investment interest"
Mail-order cosmetics: Attribute: "High school student with children"; Interest: "Beauty lover"
Automobile insurance: Attribute "Married", Asset "Car ownership", Interest "Insurance"

*1 Unique data refers to over 70 million single IDs, over 5 billion purchasing transactions per year, 6 billion types of product data handled by a network of 200,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2 Tableau is a trademark or registered trademark of Tableau Software.
*3 When sharing data with each media outlet, processing will be carried out in accordance with the policies of each media outlet, and data will only be shared to the extent necessary for ad delivery.
*4 Please feel free to contact our advertising inquiry desk (mks-info@ccc.co.jp) regarding the number of approaches possible in collaboration with various media solutions.
*We take our customers' privacy into consideration when we do our business. For details regarding the handling of customer information, please click here (https://www.ccc.co.jp/customer_management/) for more information.

Materials related to this matter

CCC Marketing builds segment panels that allow any company to freely combine unique data

Inquiries regarding this matter
[Sales inquiries]
CCC Marketing Co., Ltd. Advertising Inquiry Desk
mks-info@ccc.co.jp

[Inquiries from the press]
CCC Marketing Co., Ltd. Public Relations Officer: Nakagawa
TEL: 03-6800-4464