[Pola x CCC Group Collaborative Project] "Beautiful Skin Prefecture Tour" Launches to Explore the Secrets of Beauty Hidden in Local Communities

2021.11.11 Press Releases
CCC Marketing Co., Ltd. / T-Point Japan Co., Ltd. / Pola Co., Ltd.

-Pola's beautiful skin data x CCC's lifestyle data-

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "CCC Marketing"), part of the CCC Marketing Group, and T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Kazuhiko Kitamura; hereinafter referred to as "T Point Japan") have collaborated with POLA Inc. (Head office: Shinagawa-ku, Tokyo; CEO: Miki Oikawa; hereinafter referred to as "POLA") to plan a "Beautiful Skin Prefecture Tour" to explore the beauty secrets hidden in each region, and sales of the tour will begin on Friday, December 10th.

Enjoy the region's beautiful skin and lifestyle characteristics and update your sensibilities for beautiful skin and beauty.

This collaborative project aims to provide an opportunity for people to experience the unique characteristics of each region, connect with the region, and discover a new version of themselves. POLA's personalized service brand APEX has combined its approximately 19.1 million skin big data records*1 with the T-Point unique data*2 held by the CCC Marketing Group to create a "Beautiful Skin Prefecture Tour" that reflects the skin and lifestyle characteristics of each region, and to promote the tour on the travel site "T Travel" will be sold atThrough "beautiful encounters" with the local beauty culture, sensibilities for beauty, fine cuisine, and local residents, we offer a travel experience that will update your sensibilities for beautiful skin and beauty while exploring the secrets of local beauty.

[First installment] "Beautiful Skin Prefecture Tour Ehime" Exploring the roots of "Iyo's strong skin"

The first part of this project will offer a tour in Ehime Prefecture. Ehime Prefecture won first place in the "Skin Potential Category" of the "Beautiful Skin Prefecture Grand Prix 2021," which was announced on Thursday, November 11th. At POLA, we define potential as "the power of skin that we want to continue to improve for our skin now and in the future." The characteristics of skin in Ehime Prefecture are thought to be skin in which oxygen circulates and the three layers of the epidermis, dermis, and subcutaneous tissue each play their respective roles.
Additionally, the "unique data" suggests that many people living in Ehime Prefecture enjoy outdoor activities on their days off, are conscious of separating their work and personal lives, and live a life that reduces stress and incorporates moderate exercise. In terms of diet, they regularly consume fruit pulp drinks, and it is thought that they are conscious of incorporating fruit into their diet.

Based on this data, Ehime Prefecture's unique tour experience content allows visitors to explore the secrets to beautiful skin in Ehime Prefecture while spending time in an environment different from their everyday lives, such as cycling, which is a moderate exercise to circulate oxygen throughout the body, a yoga experience where you move your body while taking deep breaths under an extraordinary starry sky, and cooking using local ingredients made with seasonal vegetables and fruits. Reservations for this tour will begin on Friday, December 10, 2021.

Since 2012, POLA has been using its own "big skin data" to create "Beautiful Skin Prefecture Grand Prix" and has been disseminating information that uses data to encourage people to learn about and cherish the unique characteristics of their local areas. Meanwhile, CCC Marketing Group will be launching a new service in May 2021:Tourism Marketing Support" service, and has since disseminated information about tourist areas, created tours, and sold them by analyzing the lifestyles of target demographics using "unique data."Going forward, POLA and the CCC Marketing Group will expand the creation and sales of tours that combine this "skin database" and "unique data" to other regions throughout Japan, and will work to support regional revitalization by promoting the attractions of these regions and increasing the number of visitors using the database.

・Tour experience content:
① E-BIKE cycling: Moderate exercise that circulates oxygen throughout the body
② A countryside experience harvesting seasonal vegetables with Mr. Mori, the farmer who runs MORI Farm
3. Skin-beautifying food made with ingredients harvested at Mori Farm
4. Afternoon tea while feeling the majestic forest of Nametoko Valley with your whole body
⑤ Providing hot drinks for beautiful skin made with citrus fruits from Ehime Prefecture and Matsuno Town
Tour location: Shimanto River source, Forest Country "Waterside Lodge" (Nametoko Valley, Meguro, Matsuno Town, Kitauwa District, Ehime Prefecture)

*The tour period and content may change depending on circumstances such as a state of emergency declaration.
*As of January 2021

The Beautiful Skin Prefecture Grand Prix, which was launched in 2012, utilizes the approximately 19.1 million skin records*1 held by POLA's personalized service brand, APEX, with the hope that it will provide an opportunity for people across Japan to learn about the unique characteristics of their local area and take better care of their skin. Aiming to celebrate the diverse beauty of skin from all regions of Japan, the awards select the top three winners in the overall awards and in 14 categories based on the elements of skin beauty that express the individuality of skin.

*1: The number of entries in the APEX skin database is as of January 2021.
*2: Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.

Materials related to this matter

[Pola x CCC Group Collaborative Project] "Beautiful Skin Prefecture Tour" Launches to Explore the Secrets of Beauty Hidden in Local Communities

Inquiries regarding this matter
[Inquiries regarding this matter]
CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Travel Contact: Tachibana/Miyaoka / email: toru.miyaoka@ccc.co.jp

[Inquiries from the press]
CCC Marketing Co., Ltd./T Point Japan Co., Ltd.
Public Relations Officer: Nonaka / TEL: 03-6800-4464
POLA Brand Creative Department, 2-2-3 Nishigotanda, Shinagawa-ku, Tokyo 141-8523
TEL: 03-3494-7119FAX: 03-3494-6198e-mail: pola_pr@pola.co.jp