[Results Announcement] The winning team in the 2021 Student Marketing Study Group, which aims to create industry-academia collaboration, is Senshu University's Ishikawa Seminar!

2021.12.23 Press Releases
CCC Marketing Co., Ltd. / CCC Marketing Research Institute

The theme was "Using the Asahi Shimbun sports media outlet '4years.' as a hook, we're thinking of service ideas involving university sports."

CCC Marketing Research Institute (Director: Minoru Niihashi, CCC Marketing Research Institute) of CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) will hold the "2021 Student Marketing Research Group" (https://www.cccmk.co.jp/thinktanks/gakusei5) was held online. The 2021 Student Marketing Research Group, where university students present the results of their research on corporate marketing issues, was attended by 117 students from 20 teams of 15 seminars at 14 universities and five private companies. The research theme, which was the same as in 2020, was set as "Capturing modern consumption and creating new marketing plans from a young person's perspective."

The winning team at the final presentation of the 2021 Student Marketing Study Group, held on Saturday, December 18th, was Senshu University's Ishikawa Seminar (Iwase Koichi, Sugimoto Yuutaro, Nagai Yuutaro, Hara Soutaro, Miyaoka Kenta).The theme, set by Asahi Shimbun Co., Ltd., was "Creating a service idea involving university sports using the sports media '4years.' as a hook."Ishikawa Seminar at Senshu University announced a plan called "Pixis - University branding measures using '4years.'"Based on the results of our survey and analysis, we concluded that watching university sports is correlated with school loyalty, and proposed university branding measures to increase student loyalty.

[Judges' overall comments]
Both the winning team and the championship team presented high-quality projects, and we enjoyed listening to the presentations, excited by the students' perspectives, ways of thinking, and each of their ideas. We hope that through this seminar, students will become interested in marketing and that it will contribute to realizing self-marketing in their lives. We continue to believe that data is valuable because it brings small joys to our daily lives, and we hope to contribute to society by providing information to students and companies, with the aim of creating a world where anyone can do marketing anytime, anywhere.

The winners of each award and the final presentation nominated teams are as follows:

[Best Award - Asahi Shimbun Co., Ltd.: Senshu University, Ishikawa Seminar, Team Name: "Kanda Five"]
■The Asahi Shimbun Company's theme: "Using the sports media '4years.' as a hook, we're thinking of service ideas involving university sports."
■ Presentation theme: Pixis - University branding measures using "4years."
■Comment from The Asahi Shimbun Co., Ltd.: All of the teams gave excellent presentations that showed the results of their four months of work. The winning team was evaluated for taking advantage of the strengths of "4years." while also using a T-Survey to investigate "challenges facing university sports," and for the fact that their measures were conscious of feasibility. In addition, it was also great that they conducted their own research, including face-to-face interviews, based on the insights gained from the T-Survey, and combined the two to delve deeper into hypotheses about the issues. I think it would have been more interesting if there had been some more outstanding ideas throughout the film.

[Xebio Co., Ltd. Award: Mejiro University, Nagasaki Seminar, Team Name: Mejiro Student Marketing Team]
Xebio Co., Ltd.'s theme: "Looking at the changes in the sports market during the COVID-19 pandemic and the changes in consumer behavior among university students, we are considering measures to increase sales by encouraging people to shop at Xebio."
■ Presentation theme: Joy Sports - Providing a new sports and play space that even people who aren't good at exercise can enjoy -
■Comment from Xebio Co., Ltd.: Throughout the event, we received a variety of suggestions that delved deep into our daily challenge of "how to attract university students to our stores."The winning team was investigated from various angles about the reasons why university students do not play serious sports. The hypothesis that "bad memories from sports" are due to athletic ability or physical constitution was a new discovery for me and very refreshing. In addition, the presentation was very engaging, with excellent materials and word choice, and the use of video was also good.

[EDION Corporation Prize: Nihon University, Mizuno Seminar, Team Name: "Sea Rice"]
■ Edion Co., Ltd.'s theme: "Creating projects that will make young people want to visit the Edion store closest to their home, and give them a reason to go."
■ Presentation theme: #Edion ~ Providing a special experience at Edion for students who are conscious of their quality of life ~
■Comment from Edion Co., Ltd.: The target audience for this event was the young generation, and we could feel the passion from all the teams about the stores they wanted to go to and the stores they liked, which was wonderful. There was a lot of content that could be immediately applied to work, and this time it was a close winner. The winning team was evaluated for focusing on the insights of young people from an earlier stage than the other teams, and arriving at the survey result that they are "conscious of QOL."Also, I liked how the presentation used concise language that everyone could understand.

[Nissan Motor Co., Ltd. Award: Ryukoku University, Hatou Seminar, Team Name: "Splash"]
■ Nissan Motor Co., Ltd.'s theme: "With so many options available, how can we get Generation Z to choose EVs (electric vehicles)?"
■ Presentation theme: E-Car Share - Car sharing service utilizing university parking lots
■Comment from Nissan Motor Co., Ltd.: Thank you for your excellent presentation. The winning team's presentation was easy to understand, as it combined data with insights from university students. Also, by narrowing the target of the project to university students, we were able to take advantage of the strengths of the participants, who were able to speak in the first person as university students, saying things like, "I want to use it in my free time" and "I want an enclosed space."In particular, the new possibilities and value presented by "using electric vehicles as space" was interesting and was a point of praise.

[Seven-Eleven Japan Co., Ltd. Award: Tokyo University of Foreign Studies, Watanabe Seminar, Team Name: "TUFS Business Management Seminar"]
■Seven-Eleven Japan Co., Ltd.'s theme: "Considering sustainable products and services using convenience stores as a platform"
■ Presentation theme: Proposal for reducing food waste - Introduction of a donation system for ethical projects -
■Comment from Seven-Eleven Japan Co., Ltd.: We are very grateful to each team for spending so much time preparing and for presenting with such passion. What struck me as most realistic about the winning team was the specific methods they presented for achieving the 2030 and 2050 targets set out in the Seven & i Group's environmental declaration, "GREEN CHALLENGE 2050."In addition, the use of numbers and T-surveys made the presentation more persuasive, and I felt the strength of the team. As the culture of donating is still in its infancy, we hope that linking donations to environmental measures will help to further spread the culture.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." We aim to create value from a wide variety of data using technology and ideas, connecting individual lifestyles with the society around them and bringing small moments of happiness to each and every person every day. Through the "Student Marketing Research Group," we will promote open innovation aimed at creating new industry-academia collaborations centered on consumer data and insights.

[About the Student Marketing Research Group]
This initiative is part of CCC Marketing Research Institute's goal of creating innovation through collaboration with a wide range of parties, including consumers, companies, educational institutions, and local governments. The research theme of the 2021 Student Marketing Study Group, which continued from 2020, has been set as "Understanding modern consumption and creating new marketing plans from a young person's perspective," and 117 people from 20 seminars at 14 universities and five general companies are participating. The event was held online from Saturday, August 21, 2021 to Saturday, December 18, 2021, and CCC Marketing provided support based on its database marketing know-how, providing a variety of assets such as data and research services.

■ "2021 Student Marketing Study Group" Participating Universities and Seminars (in alphabetical order)
・Asia University, School of Business Administration, "Akihiro Nishihara Seminar"
・Osaka City University, Faculty of Commerce "Marumaru Tetsuma Seminar"
・Kansai University Faculty of Commerce "Kenichi Nishioka Seminar"
・Kyoto Sangyo University, Faculty of Management, "Uemoto Wataru Seminar"
・Senshu University, School of Commerce "Kazuo Ishikawa Seminar"
・Takushoku University Faculty of Commerce "Yoshitaka Nakajima Seminar"
・Chukyo University School of Business Administration "Masaaki Tsumura Seminar"
・Tokyo University of Foreign Studies, School of International and Area Studies, "Shu Watanabe Seminar"
・Nihon University College of Commerce "Tetsuya Kishimoto Seminar"
・Nihon University College of Commerce "Mizuno Manabu Seminar"
・"Tsuchiya Ari Seminar" at the Faculty of Regional Resources Creation, University of Miyazaki
・Meisei University School of Business Administration "Yasuoka Hiromichi Seminar"
・Mejiro University Faculty of Sociology "Hidetoshi Nagasaki Seminar"
・Yamaguchi University Faculty of Economics "Hiroshi Miyai Seminar"
・Masahiko Hatou Seminar, Faculty of Commerce, University of Marketing and Distribution Sciences

[About CCC Marketing Research Institute]
It was launched in 2020 to realize consumers' "slightly nice" goals, based on consumer consumption data, insights, changes in mindset, as well as the social and economic environment. As a "think tank that walks and thinks together with consumers," we strive to understand consumers' awareness, and based on their opinions, we will accompany you in creating your future through the power of "data," "creativity," and "consulting."

Materials related to this matter

[Results Announcement] The winning team of the "2021 Student Marketing Study Group" aiming to create industry-academia collaboration is Senshu University's Ishikawa Seminar

Inquiries regarding this matter
[Inquiries from the press]
CCC Marketing Co., Ltd. Public Relations Officer: Nakagawa TEL: 03-6800-4464

[Inquiries from companies and universities]
CCC Marketing Co., Ltd. Student Marketing Research Group Secretariat Email: gakuseimk@ccc.co.jp