CCC Marketing Launches Proof-of-Concept Experiment to Advance Car Life Marketing Based on Travel and Purchase Data

2022.01.19 Press Releases
CCC Marketing Co., Ltd.

-Providing "HAPPY DRIVE CLUB," a car navigation app that allows users to earn T-Points-

CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Kazuhiko Kitamura) is pleased to announce that it will begin a demonstration experiment with Toyota Connected Corporation to advance car-life marketing based on consumer mobility and purchasing data.

1. Background and Objectives
The mobility industry is currently undergoing a dramatic paradigm shift due to advances in technologies such as AI and autonomous driving. On the other hand, it is also true that Japan faces a variety of social challenges, including an increase in people with mobility difficulties due to a declining population and an aging society, as well as traffic congestion and environmental issues in large cities that are still overcrowded.
In this context, CCC Marketing has launched the "MaaS (Mobility as a Service) Planning Promotion Project" and is working on car life marketing initiatives centered on lifestyle data from over 70 million people.As part of this effort, CCC Marketing will collaborate with Toyota Connected to conduct a demonstration experiment that combines technical capabilities, knowledge, and data.
The purpose of this proof-of-concept experiment is to verify whether point incentives can change consumer behavior and explore new possibilities for data utilization through the analysis of travel and purchase data linked to a single ID, with the aim of helping to resolve social issues facing the mobility industry and create new value in car lifestyles.

2. Overview of the demonstration experiment
In this demonstration experiment, CCC Marketing will provide the car navigation app "HAPPY DRIVE CLUB," which allows users to accumulate T points, to its more than 70 million T members. In addition, Toyota Connected, which utilizes the car navigation system know-how cultivated by the Toyota Group, will collaborate on the development of the "HAPPY DRIVE CLUB" app and database construction.

Those who participate in the demonstration experiment must agree to the terms and conditions, privacy policy, etc., and by using the "HAPPY DRIVE CLUB" car navigation app, they will earn 1 T-Point for every 10 kilometers driven.In addition, by using T-Point partner stores displayed in the car navigation system, they can earn points according to the number of stores they visit.

3. Implementation details
(1) Implementation period: Wednesday, January 19, 2022 to Monday, January 31, 2022
(2) Experimental areas: Tokyo, Saitama, Chiba, Kanagawa, Gunma, Tochigi, and Ibaraki prefectures
(3) Target: 2,000 people who use a Yahoo! JAPAN ID with a registered T-Card number

4. Future plans
Based on the insights gained through this proof-of-concept and the potential for data utilization, CCC Marketing will work with various regions and local governments to build and provide services that will lead to solving local transportation issues and revitalizing and revitalizing local communities. We are also considering expanding the target area of this app to the whole of Japan and providing it on a permanent basis as a "car navigation app that lets you accumulate T points."

As the mobility industry undergoes major transformation, CCC Marketing aims to realize a society where mobility brings well-being to all consumers by collaborating with various partners to conduct car life marketing that makes maximum use of travel and purchasing data.

Materials related to this matter

CCC Marketing Launches Proof-of-Concept Experiment to Advance Car Life Marketing Based on Travel and Purchase Data

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464