TSUTAYA's original brand "HEDERA" introduces new miscellaneous goods for the first time! "Enjoy the scent" lifestyle proposal room fragrance "ESSAY" goes on sale on February 23rd

2022.02.22 Press Releases
Culture Convenience Club Co., Ltd.

-Available at Tsutaya bookstores nationwide, TSUTAYA, TSUTAYA BOOKSTORE, and online stores-

Culture Convenience Club Co., Ltd. Tsutaya Bookstore Company has added a new lineup of miscellaneous goods to its TSUTAYA original brand "HEDERA," in addition to the stationery that has been released so far.The first of these items is the room fragrance "ESSAY," which offers an original scent created in collaboration with a perfumer.These two items will go on sale sequentially from Wednesday, February 23rd at "Tsutaya Bookstore," "TSUTAYA," and "TSUTAYA BOOKSTORE" nationwide, as well as TSUTAYA's e-commerce site, "TSUTAYA Online Shopping."

HEDERA, which was launched in 2017 as an original stationery brand, will celebrate its 5th anniversary in 2022 by adding new miscellaneous goods to its lineup, with the motto: "Like ivy that clings to flowers, we want our items to be close to you and add color to your everyday life.""The brand is based on the concept of "minimal design that flatters the user" and offers items that are comfortable to use.

The first miscellaneous item to be released by "HEDERA" is a room fragrance. As restrictions on going out continue amid the COVID-19 pandemic and more people are spending time at home, we hope that people will enjoy life at home even just a little.

The two types of room fragrance "ESSAY" - reed diffuser and fabric mist - use HEDERA's original "white tea" scent, accented with the refreshing scent of English ivy.

TSUTAYA will continue to expand its lineup of stationery and miscellaneous goods to suit and add color to customers' lifestyles.

The thoughts behind the name "ESSAY"

HEDERA new product “ESSAY” product details

■Reed diffuser (150ml) Price: 2,750 yen (tax included)

This reed diffuser comes in a simple square glass bottle and features grey reeds for an elegant look. The minimalist design makes it suitable for a variety of room types.

Fabric Mist (200ml) Price: 1,650 yen (tax included)

A fabric mist that deodorizes and fragrances. It can be used not only on fabric products but also as an air mist, so you can spray it anywhere you like and enjoy the scent.

TSUTAYA original brand "HEDERA"

The original brand "HEDERA" was launched in October 2017 with the release of staplers, scissors and other items featuring sharp and functional designs aimed at "adult women."Then, in 2018, under the slogan "HEDERA for students too," the brand released more practical items such as notebooks and loose-leaf paper, and in 2019, it focused on writing instruments based on the concept of "making the hands of adult women look beautiful." In 2020 and 2021, new colors and models of popular writing instruments, as well as large-capacity highlighters and new patterns of masking tape were added to the lineup.

In addition to the stationery items that have been released so far, miscellaneous goods will now be added to the lineup for the first time. "Like ivy clinging to flowers, we want our products to be an item that will be close to you and add color to your daily life. With this new concept, we will continue to propose items that suit our customers' lifestyles.

Materials related to this matter

TSUTAYA's original brand "HEDERA" introduces new miscellaneous goods for the first time! "Enjoy the scent" lifestyle proposal room fragrance "ESSAY" goes on sale on February 23rd

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office