LINE FRIENDS' globally popular character brand "BT21" releases second TSUTAYA exclusive product! Released March 18th

2022.03.08 Press Releases
Culture Convenience Club Co., Ltd.

- Original transcription design with the theme of "Amusement park at night" -

Culture Convenience Club Co., Ltd. Tsutaya Bookstore Company will be releasing original TSUTAYA merchandise featuring BT21, the globally popular character brand from LINE FRIENDS, featuring an original transcription design with the theme of "Amusement Park at Night," at TSUTAYA stores (select stores) nationwide and on TSUTAYA Online Shopping from Friday, March 18th.

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An original TSUTAYA product will be released featuring an original transcription design based on the theme of "Amusement Park at Night" featuring the popular LINE FRIENDS characters "BT21."The store stocks exciting products that will make you feel at home, such as A4-sized clear files, flat pouches, melamine cups, masking tape, stickers, and acrylic key chains. Please purchase it at your nearest TSUTAYA or through TSUTAYA online shopping.
Plush keychains are also scheduled to be released in August. We will inform you as soon as it is decided.

"BT21" TSUTAYA Limited Original Merchandise 2nd Edition Details

Bande masking tape (2 types: character design/group and pair design)
□ Character (7 patterns, 98 pieces) □ Group/Pair design (4 patterns, 52 pieces)

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■Price: 685 yen each (tax included) ■Material: Paper
■Size:
・By character: [Package] Height 80mm x Width 105mm x Depth 42mm, [Per sticker] Height approx. 21.5mm x Width approx. 21.5mm
・Collection/Pair Design: [Package] Height 96mm x Width 105mm x Depth 42mm
[Per sticker] Height approx. 38mm x Width approx. 38mm
■This is masking tape, each piece of which is cut out into different patterns and can be peeled off like a sticker.

◆Flat pouch (1 type)

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■Price: 1,430 yen (tax included) ■Size: W210 x H155 mm
■Material: PVC, canvas (UV printing)
■A mix of different materials, with PVC on the surface and canvas fabric on the back. It's the perfect size for storing lipstick, stationery, and other small items.

Double print melamine cup (1 type)

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■Price: 770 yen (tax included)
■Size: Approx. 8.8 x 8.8 x 9.1 cm ■Material: Melamine
The inside of the cup is also printed. Made from melamine resin, it is shatter-resistant even when dropped. It is convenient for everyday use.

◆A5 clear file (7 types in total)

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■Price: 440 yen (tax included)
■Size: A5 ■Material: Polypropylene

◆ Stickers (7 types)

■Price: 330 yen each (tax included)
■Size: KOYA approx. W38 x H60mm, RJ approx. W47 x H60mm, SHOOKY approx. W60 x H29mm, MANG approx. W51 x H60mm, CHIMMY approx. W60 x H60mm, TATA approx. W53 x H57mm, COOKY approx. W36 x H60mm ■Material: Paper
■It is the perfect size to stick on notebooks, diaries, etc.

◆ Trading acrylic key chains (single item, 7 types in total, box containing 7)

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■Price: 770 yen (tax included) for a single item, 5,390 yen (tax included) for a box set
■Body size: KOYA approx. H33 x H60mm, RJ approx. W31 x H47mm, SHOOKY approx. H58 x H32mm, MANG approx. W37 x H50mm, CHIMMY approx. W38 x H43mm, TATA approx. W32 x H40mm, COOKY approx. W23 x H46mm
■Box size: W80 x H80 x D55mm ■Material: PMMA

What is "BT21"?

"Universal Star BT21" is a globally popular character brand from LINE FRIENDS.
TATA, the prince of Planet BT, who wants to spread love throughout the universe, visits Earth with his best friend, the space robot VAN.
Tata thought that the best way to spread love to the Earth was to become a famous star, so he began looking for friends. Then he met KOYA, RJ, SHOOKY, MANG, CHIMMY, and COOKY, and BT21 was born, aiming to become the greatest stars in the universe.
Each member has their own unique charm, but when they come together, BT21 shines even more!
The hilarious and sometimes moving story of BT21 as they pursue their dreams continues today.

Materials related to this matter

LINE FRIENDS' globally popular character brand "BT21" releases second TSUTAYA exclusive product! Released on March 18th

Inquiries regarding this matter

Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp

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