"Customer-Centric Marketing DX" will be released on Thursday, March 31st, and a seminar will also be held to commemorate the publication!

2022.03.15 Press Releases
CCC Marketing Co., Ltd.

- A book filled with examples of marketing data utilization that will provide a prescription for "mass x digital" -

"Unique data as a solution. CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko; hereinafter referred to as CCC Marketing), which works to solve the problems of various companies with the key message of "Customer-Centric Marketing DX: Creating Unique Relationships Between Brands and Consumers with Data"*1, will release a co-authored book with Yokoyama Ryuji, representative of Yokoyama Ryuji Office (Six Site LLC; Head office: Minato-ku, Tokyo) and CCC Marketing's "Executive Advisor*2," titled "Customer-Centric Marketing DX: Creating Unique Relationships Between Brands and Consumers with Data (Publisher: Sendenkaigi)," in bookstores nationwide and online from Thursday, March 31, 2022. Reservations will be accepted from Monday, March 7th (URL:https://shop.tsutaya.co.jp/book/product/9784883355457/) has started.
In addition, to commemorate the publication, we will be holding an online seminar on Friday, March 25th for advertising and marketing professionals, where we will be joined by Ryuji Yokoyama to discuss the process that led to the book's creation and other topics that were not covered in the book. (URL:https://soreyuke.tv/events/webinar_20220325/)

With the advent of the after-cookie era and the increasing use of first-party data, the marketing environment is changing every day. With an abundance of data, both online and offline, it has become a challenging time for marketers just to keep up with the changes. In this environment, CCC Marketing has combined marketing data (*3) that links purchasing data from over 70 million T members with linked online ID data from over 40 million people and TV viewing data from over 460,000 people to provide "CCC Marketing's original circular marketing" that enables planning, advertising, and verification in a seamless process, thereby solving the challenges faced by advertising and marketing personnel.

This book combines Yokoyama's knowledge, which he has gained from supporting digital marketing since its early days, with the marketing solution know-how that CCC Marketing has cultivated day by day.The book will be a ``prescription for mass x digital'' and will provide consumer-centric marketing methods, use cases, and the future of marketing, and will be useful not only to marketers but also to those who will be using marketing data in the future.

■ Book Overview
The essence of marketing DX is to "digitally optimize customer experience (CX)."
The importance of digital transformation (DX) has been emphasized in recent years, but its true purpose is to skewer a company's value chain, including material procurement, manufacturing, logistics, sales, and marketing, and create new value through digitalization that was not previously possible. Among these, DX in marketing is about achieving "optimization of customer experience" through digital means. And it is the digital transformation of the advertising department, which utilizes mass advertising such as television commercials, that can be the key.
This book is a guide for advertising and marketing professionals who aim for "digitalization of marketing (DX)" rather than "digital marketing."We provide perspectives such as the reach of TV commercials, unearthing unique data that shows the relationship that exists only between your company and your customers, and how consumer behavior changes on social media, while also providing ideas for developing human resources and building organizations that can think digitally while maintaining a customer perspective.

■ Structure of this book
Chapter 1: Companies that succeed and fail in DX
Chapter 2: DX in the Advertising Department: The digital mindset required and the changing marketing environment
Chapter 3: Update your marketing by utilizing unique data
Chapter 4: Using unique data to move beyond demographic targeting
Chapter 5: Understanding the reach of television advertising
Chapter 6: The essence of advertising media allocation
Chapter 7: Purchasing behavior changes with the spread of social media
Chapter 8: Is digitalization progressing in Japan's advertising and media industries?

■Bibliographic information
Authors: Ryuji Yokoyama, Naohisa Hashimoto, and Koji Nagashima　
Release date: Thursday, March 31, 2022
Book title: Customer-centric marketing DX: Creating unique relationships between brands and consumers through data
Price: 1,980 yen (1,800 yen + tax) Format: 46-size Number of pages: 232
Published by: Sendenkaigi Co., Ltd. ISBN: 9784883355457

■Outline of the online seminar commemorating the publication
Date and time: Friday, March 25, 2022, 5:00 PM - 6:00 PM
Speakers: Ryuji Yokoyama, Naohisa Hashimoto, Koji Nagashima　

Content: Nowadays, various types of data are available, and the use of data in marketing has become unavoidable. CCC Marketing has collaborated with Ryuji Yokoyama, a leading expert in the use of mass digital and executive advisor, to compile a book on the challenges and examples of using marketing data, which has become possible thanks to today's data environment, based on the know-how gained from using data from approximately 70 million people. In this article, I would like to explain the background (industry challenges) that led to the publication of this book, as well as the importance of customer-centric marketing digital transformation, which can be undertaken now, and hope that it will be useful in utilizing marketing data that can be used starting tomorrow. (Application URL:https://soreyuke.tv/events/webinar_20220325/)

■Author Introduction

Going forward, together with our Executive Advisors, CCC Marketing will continue to face a society that is characterized by volatility, uncertainty, complexity, and ambiguity, while accurately capturing changes using vast amounts of data and converting them into new value, working to support the management strategies of many companies, solve marketing challenges, and create essential value for consumers and society.

■ Six Site Ltd. Overview
Company name: Six Site Ltd. (Yokoyama Ryuji Office)
Established: December 20, 2004
Representative: President and CEO Ryuji Yokoyama
Head office location: Minato-ku, Tokyo
Main business activities: Marketing consulting, DX support, brand communication consulting, allocation consulting, rental CDO

■ Overview of CCC Marketing Co., Ltd.
Company name: CCC Marketing Co., Ltd.
Established: April 1, 2020
Representative: President and CEO Kazuhiko Kitamura
Head office address: Shibuya Garden Tower, 16-17 Nanpeidai-cho, Shibuya-ku, Tokyo
Main business: Marketing solutions business

*1 Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, 300 items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCCMK Group's original enhanced data.
*2 Executive advisor is a general term for a role that contributes to the digital transformation (DX) of various companies and provides support ranging from resolving marketing issues to formulating business strategies.
*3 These figures are as of the end of December 2021 and have been statistically processed to prevent individuals from being identified. When sharing data with each media, we will process the data in accordance with the policies of each media in addition to the above terms of use, and will only share data to the extent necessary for advertising delivery.
*The company names and product/service names mentioned in this press release are trademarks or registered trademarks of the respective companies.

Materials related to this matter

"Customer-Centric Marketing DX" will be released on Thursday, March 31st, and a seminar will also be held to commemorate the publication!

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Officer: Nakagawa TEL: 03-6800-4464