Free webinar held on Friday, April 15th! Deep dive into the Gen Z sweets market, which is growing amid the COVID-19 pandemic!

2022.03.28 Press Releases
CCCMK Holdings Co., Ltd. / Mynavi Co., Ltd.

--What are the values held by female high school students and female university students?--

　This is the first time we have conducted an interview survey of Mynavi Teens members nationwide, focusing on the "growing sweets market among female high school students (hereafter referred to as "JK") and female university students (hereafter referred to as "JD") amid the COVID-19 pandemic," which was revealed through an analysis of 6 billion types of product data held by unique data*1.

　"Mynavi Teens Lab" provides a variety of information about the market for teenage girls from a unique perspective, including survey data obtained from members (aged 13-19) of "Mynavi Teens," a YouTube-linked website for high school girls, examples of marketing activities that have actually been effective, and analytical data from experts who are well-versed in the market.

　Since its founding in 2020, CCC Marketing Research Institute has defined today's young people with diverse values as those under 30 (16-29 years old). By disseminating trend information and hosting online seminars based on consumption data, changes in mindset, the social environment, and economic conditions, the organization has been working as a "think tank closest to consumers" to solve the marketing challenges faced by small and medium-sized enterprises and startups that provide services for young people.

　Recently, with the spread of new lifestyles, people's values have changed significantly, and the values and trends of Generation Z are becoming more diverse than ever before. Mynavi Teens Lab and CCC Marketing Research Institute will combine the quantitative and qualitative data held by both companies, along with direction from researchers, to conduct interview surveys to understand teen purchasing habits and insights, with the aim of helping to solve the problems faced by companies that are implementing or exploring services, product development, and marketing activities for teens and Gen Z.

　Mynavi Teens Lab and CCC Marketing Research Institute aim to create new social value by using the important data entrusted to them by consumers and daily interviews to understand the new values and needs of Generation Z that are emerging in this new lifestyle and delivering this information to various companies.

0. Basic information about sweets for JK and JD
1. Sweets that make an appearance in school life　
2. The feeling when eating sweets　
3. Differences in what JKs and JDs want from sweets　
4. Q&A ~Speakers will answer your questions~


・CCC Marketing Co., Ltd. CCC Marketing Research Institute
Researcher: Sayumi Ishikawa / Researcher: Shohei Oyama
・Mynavi Co., Ltd. Teens Division
Business Division Manager Hiroyoshi Utsunomiya / Ryo Oigawa　　


・Those who want to understand the values of JK/JD
・Those involved in businesses targeting high school girls and college girls, and managers and staff in charge of development
・Those involved in creating content targeted at high school girls and college girls

1. If you answer the questionnaire after the seminar, you will receive an excerpt from the materials shown on the day.
2. You can purchase the joint survey "JK and JD Sweets Report 2022" at a special price (details will be provided at the seminar).

*1: Refers to over 70 million single IDs, over 3.5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.

Materials related to this matter

Free webinar held on Friday, April 15th! Deep dive into the Gen Z sweets market, which is growing amid the COVID-19 pandemic!

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations Officer: Nakagawa
TEL: 03-6800-4464

Mynavi Teens Public Relations Officer, Mynavi Co., Ltd.: Oigawa
TEL: 03-6625-8882
Address: ts-ms@mynavi.jp

CCC Marketing Research Institute　
Person in charge: Sugiura
Address: cccmk-souken@ccc.co.jp