CCC Marketing and Kuradashi launch joint campaign to reduce food waste

2022.03.31 Press Releases
CCC Marketing Co., Ltd.

- Developing campaigns and services utilizing "KURADASHI" for over 70 million T members -

CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Kitamura Kazuhiko; hereinafter referred to as CCC Marketing) and Kuradashi Co., Ltd. (Head office: Shinagawa-ku, Tokyo; President and CEO: Sekito Tatsuya; hereinafter referred to as Kuradashi), which operates the socially responsible shopping site "KURADASHI," have begun collaborating on "reducing food waste" and have opened a special website. To commemorate the opening, a joint campaign will be held from Wednesday, March 30th.

Kuradashi's vision is to be "the company that reduces food waste the most in Japan," and they work to reduce food waste by purchasing consumable products that are difficult to sell through normal distribution channels due to factors such as approaching expiration dates, seasonal products, dirty or scratched packaging, or damage caused by natural disasters, and selling them on their social contribution shopping site, "KURADASHI."

CCC Marketing has been providing marketing support to deliver essential products to customers who need them, and has been co-creating products that utilize unused resources with consumers, based on unique data*1 collected from over 70 million T Members, which accounts for one in two Japanese people.

Kuradashi and CCC Marketing have begun collaborating on the topic of "reducing food waste" and have launched a special website. To commemorate the opening, a joint campaign will be held from March 30th. During the campaign period, if you use "KURADASHI" on the special website, you will be entered into a lottery to win 1,000 T points. T members are welcome to try out the "KURADASHI" service, deepen their understanding of the social issue of "food waste," and enjoy great savings on their everyday shopping.
Going forward, CCC Marketing and Kuradashi plan to develop regular services for T members on "KURADASHI" and disseminate information on "food waste" using T Point's owned media, and will consider full-scale collaboration to achieve "food waste reduction" with more consumers.

[About Kuradashi Co., Ltd.]
Kuradashi operates "KURADASHI," Japan's first and largest social contribution shopping site, which sells products provided by manufacturers supporting the food waste reduction initiative to consumers (members) at sponsored prices up to 97% off, and donates a portion of the sales to social contribution organizations. We also support various organizations, including environmental and animal protection groups and the Kuradashi Foundation.
With the motto "Turning waste into value," we are creating an entirely new market called 1.5th distribution*2, which adds new value to discarded products and re-distributes them without disrupting the normal distribution route.

[About CCC Marketing Co., Ltd.]
CCC Marketing, a part of the CCC Marketing Group, has set its group mission as "UNIQUE DATA, SMALL HAPPY." Its major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. We will continue to refine the important and diverse data entrusted to us by our customers into valuable information, and by working together to address various social issues and find solutions, we aim to realize a sustainable and better society.

■Company information
Company name: Kuradashi Co., Ltd.
Address: Meguro Center Building 5F, 3-2-1 Kami-Osaki, Shinagawa-ku, Tokyo
Representative: President and CEO: Tatsuya Sekito
Established: July 7, 2014

Company name: CCC Marketing Co., Ltd.
Address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
Representative: President and CEO Kazuhiko Kitamura
Established: April 1, 2020

*1: Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, thousands of items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.
*2: Primary distribution: When a product reaches the consumer in new condition.
1.5 distribution: Transforming products that would have been discarded into something valuable and offering them to the market.
Secondary distribution: Resale of a product that has already been on the market.

"1.5-tier distribution," "social contribution shopping site," "KURADASHI" and its logo, and "Turning waste into value" are registered trademarks of Kuradashi Co., Ltd.

Materials related to this matter

CCC Marketing and Kuradashi launch joint campaign to reduce food waste

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Nonaka TEL: 03-6800-4464