Survey on "delivery to door," which is used by approximately one in two people

2022.04.18 Press Releases
LOCCO Co., Ltd. / T Point Japan Co., Ltd.

―「置き配」魅力1位は、「配達員の負担が減るから」ヒトと環境に配慮した"サステナブルな物流"に意識が高まる。4/26、無料ウェビナー開催！「エンドユーザーの思いが届くサステナブルな配送とは」―

LOCCO Co., Ltd. (Head office: Chuo-ku, Tokyo; President and CEO: Fumitaka Sekiya; hereinafter referred to as "LOCCO"), a Seino Holdings Group company, and T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Keita Sugiura; hereinafter referred to as "T Point Japan") conducted a survey of 1,251 T members regarding "drop-off delivery," which allows customers to receive their packages at their doorstep or in a delivery box.

Due to the new lifestyle brought about by the COVID-19 pandemic, there has been a significant increase in demand for "delivery services" such as online shopping and food delivery. On the other hand, there are concerns about the "2024 problem," which is the application of caps on overtime work to driver work, resulting in serious logistics issues such as shortages of delivery personnel, delivery delays, and rising freight prices. Additionally, the increase in CO2 emissions due to redelivery and the shortage of delivery personnel continue to be issues. In this situation, "drop-off delivery" is attracting a lot of attention because it does not require the recipient to be at home and does not require the delivery person to make a second delivery. This survey investigated consumers' actual usage of "drop-off delivery" and their attitudes toward the service.

●90% of people know about "leave at door."Approximately one in two people have used it.

First, we conducted a survey on awareness and usage of "leave at door" services. The percentage of people who answered that they were aware of the "leave at door" service was 93.6%, while 6.4% answered that they were not aware of it. Furthermore, of those who answered "I know about it," 49.7% answered "I have actually used the service," while 43.9% answered "I have never used the service."Furthermore, the percentage of people who answered "I have used drop-off delivery" by age group was 57.1% for those in their 20s (most used*1: 13.4% / recently used*2: 22.3% / used in the past*3: 21.4%), 55.4% for those in their 30s (most used: 12.2% / recently used: 22.4% / used in the past: 20.8%), 51.6% for those in their 40s (most used: 11.3% / recently used: 19.0% / used in the past: 21.3%), 41.4% for those in their 50s (most used: 9.3% / recently used: 15.3% / used in the past: 16.8%), and 43.0% for those in their 60s (most used: 10.3% / recently used: 14.5% / used in the past: 18.2%).

Over 90% of people are aware of the "leave at door" service, indicating that most people understand the service. In addition, approximately one in two people have already used the service, and there is a particularly strong tendency for active use among people in their 20s to 40s. The frequency was also found to be higher among younger people.

*1 "Most used": Those who have received the most parcels by "leaving to the door" when using the delivery service in the past month.
*2 "Recently used": Those who have used the delivery service in the past month and have received a parcel by "leaving it at the door"
*3 "Used in the past": Those who have received parcels via "delivery to door" in the past.

●Are consumers beginning to feel like they are part of supporting sustainable logistics?

Next, we surveyed users who answered that they had "most used" the "leave-to-door" delivery service in the past month about the reasons they would recommend leave-to-door delivery to others. As a result, out of a total of eight items*4, the top answer was "Since there is no redelivery, the burden on the delivery person is reduced" (62.4%), followed by "Since there is no redelivery, there is no need to contact the delivery company" (58.2%), and "There is no need to be at home to make the delivery" (56.0%).

On the other hand, we also conducted a survey to find out what features of drop-off delivery services non-users find attractive. The results showed that the top answer was "Since there is no redelivery, the burden on delivery staff is reduced" (32.8%), followed by "Since there is no redelivery, CO2 emissions from vehicles during delivery are reduced, making it environmentally friendly"/"Since there is no redelivery, there is no need to contact the delivery company" (26.4%), and in third place was "You can earn points by leaving the package at the door" (25.9%).

Regardless of whether or not they have used the service before, the appeal of drop-off delivery is said to be "reducing the costs (time and environmental) of redelivery."Additionally, the point that "reducing the burden on delivery staff" was most highly rated, showing consideration for delivery staff, whose presence has increased as essential workers during the COVID-19 pandemic. It seems that the consumers who receive these packages are also beginning to feel a sense of responsibility as part of supporting sustainable logistics that is kind to both the environment and people.

*4: There is no need to be at home for delivery / Insurance for theft and damage to packages is applied / There is no need to contact the delivery company as there is no redelivery / The burden on the delivery person is reduced as there is no redelivery / Since delivery is only required once, CO2 emitted from vehicles during delivery is reduced, which is environmentally friendly / After delivery is completed, a photo of the delivered package is sent / If you select leave-at-home delivery, you will receive points / There is no need for face-to-face contact with the delivery person

●Are heavy users of "leave at door" those living an "urban lifestyle"?

Furthermore, from an analysis of the lifestyles of over 70 million T members, we extracted the lifestyles and preferences of users who responded that they "most frequently used" drop-off delivery, and derived their characteristics.

As a result, when it comes to family and housing, many people live alone in rented apartments, and it seems that many of them take advantage of the functionality of drop-off delivery, which allows them to receive packages even when they are not at home. In addition, their interests tend to be "financial investment," "overseas travel," "food," and "language studies," which suggests that they have a strong desire to learn and an active personality. Other preferences include "I like shopping in department store basements" and "I like limited edition products," suggesting a strong preference for an urban lifestyle.

●The reason I don't use the "leave at door" service is because I'm worried about theft.

On the other hand, we asked those who "know about delivery service but have never used it" to give an open-ended response about "the reason why you do not use delivery service."As a result, as can be seen from the word cloud, comments such as "theft," "stealing," "loss," and "anxiety" were frequently received across all age groups. It appears that many people who have not yet used the "drop-off delivery" service are reluctant to do so due to security concerns, such as theft or loss of packages.

However, according to LOCCO Co., Ltd., which operates the delivery service "LOCCO," the rate of coverage for theft insurance due to actual "theft" or "loss" between January 2021 and March 2022 was 0.0008%, meaning that fewer than one in 100,000 cases of delivery problems actually occur. Furthermore, with LOCCO's "drop-off delivery" service, even in the "one in a hundred thousand" chance of a problem occurring, this will be covered by a uniquely designed damage insurance called "drop-off delivery insurance," and the product will be delivered immediately. In addition, we offer services that allow you to use the "leave at door" service with peace of mind, such as a delivery completion notification with an image and a bag covering the parcel during delivery to prevent it from getting wet or dirty.

●Announcement of the free webinar "What is sustainable delivery that delivers to end users' needs?"

We bring you the real, honest thoughts of end users, unravelled from data on T members, who number over 70 million! 　
The theme of the second seminar, hosted by LOCCO Co., Ltd., a Seino HD group company, was simply "The true thoughts of end users."As the growth rate of the e-commerce market continues to expand due to the COVID-19 pandemic, a new option has emerged: "drop-off delivery."In providing this delivery service, LOCCO Inc. focused on the true feelings of end users.
Based on the results of a survey conducted by T Point Japan, which has over 70 million T members, we will talk about what customers really want right now.

◇Recommended for these people◇
・Those who want to know the real opinions of customers and end users
・Those who feel there are vague issues with the current "logistics"
・People who want to make Japan's logistics "more interesting!"
◇ Overview ◇
Date and time: Tuesday, April 26, 2022, 5:30 PM to 6:30 PM *Feel free to leave at any time
Venue: ZOOM webinar
Participation fee: Free
Capacity: 150 people
Organizer: LOCCO Co., Ltd.
Speakers:
・Tomohiro Noguchi (General Manager, Living Consulting Division, T-Point Japan Co., Ltd.)
- Hideharu Kawai (Seino Holdings Co., Ltd. Executive Officer, Last Mile Promotion Team / LOCCO Co., Ltd. Representative Director)
Kunihiro Ichihashi (FELISSIMO Corporation (New Business Development Division, Logistics E-Commerce Support Division, and Business Platform Division Manager))
・Kasama Issei (CEO of NL Plus Co., Ltd., Director of LOCCO Co., Ltd., Executive Director of PEACE BY PEACE COTTON General Incorporated Foundation)

Survey overview
Survey period: February 1st (Tuesday) to February 6th (Sunday), 2022
Survey organization: T-Point Japan Co., Ltd. T Survey (online survey of T members)
Survey target: Nationwide / Men and women / aged 20-60
Number of subjects: 1,251 (629 men, 622 women)

About LOCCO delivery service
The LOCCO Drop-Off Delivery Service is a shared LCC (Low-Cost Carrier) delivery service that provides a full range of services related to the delivery business by opening up the logistics infrastructure of logistics company Seino Holdings and mail-order company Felissimo and combining it with NL Plus's IT technology.
■Sending packages: By improving loading rates on trunk route transport and reducing redelivery by leaving packages at the door, we can deliver your packages more cheaply and safely than existing delivery companies.
■Receive your package: With "Leave at door" delivery, the package will be delivered to your front door or delivery box regardless of whether you are at home or not, so there is no need to respond or sign. You will be notified by email once delivery is complete.
■The goods will be transported to the nearest depot using Seino HD's nationwide trunk line delivery network, and the last mile delivery will be made by LOCCO's delivery partner companies that are closely connected to the local community.

*Service overviewHerePlease see.

Materials related to this matter

Survey on "delivery to door," which is used by approximately one in two people

Inquiries regarding this matter
T-Point Japan Co., Ltd. Public Relations Officer: Nonaka
TEL: 03-6800-4464

LOCCO Co., Ltd. Muraki and Kawasaki
TEL 03-6823-4500
bs_info@locco.co.jp