Survey on "door-to-door delivery," which is used by approximately one in two people

2022.04.18 Press Releases
LOCCO Co., Ltd. / T Point Japan Co., Ltd.

― The #1 appeal of unattended delivery is "reducing the burden on delivery personnel" — Growing awareness of "sustainable logistics" that considers people and the environment. Free webinar on 4/26: "What is sustainable delivery that reaches end-users?" ―

LOCCO Co., Ltd. (Head office: Chuo-ku, Tokyo; President and CEO: Fumitaka Sekiya; hereinafter referred to as "LOCCO"), a Seino Holdings Group company, and T Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Keita Sugiura; hereinafter referred to as "T Point Japan") conducted a survey of 1,251 T members regarding "drop-off delivery," which allows customers to receive their packages at their doorstep or in a delivery box.

Due to the new lifestyle brought about by the COVID-19 pandemic, there has been a significant increase in demand for delivery services such as online shopping and food delivery. On the other hand, there are concerns about the "2024 problem," which involves the application of caps on overtime work for truck drivers, resulting in serious logistics issues such as shortages of delivery personnel, delivery delays, and rising freight prices. Additionally, the increase in CO2 emissions due to redelivery and the ongoing shortage of delivery personnel remain critical issues. In this situation, "drop-off delivery" is attracting a lot of attention because it does not require the recipient to be at home and eliminates the need for redelivery. This survey investigated consumers' actual usage of "drop-off delivery" and their attitudes toward the service.

●90% of people know about "drop-off delivery." Approximately one in two people have used it.

First, we conducted a survey on awareness and usage of "drop-off delivery" services. The percentage of people who answered that they were aware of the "drop-off delivery" service was 93.6%, while 6.4% answered that they were not aware of it. Furthermore, of those who answered "I know about it," 49.7% answered "I have actually used the service," while 43.9% answered "I have never used the service." Furthermore, the percentage of people who answered "I have used drop-off delivery" by age group was 57.1% for those in their 20s (most used*1: 13.4% / recently used*2: 22.3% / used in the past*3: 21.4%), 55.4% for those in their 30s (most used: 12.2% / recently used: 22.4% / used in the past: 20.8%), 51.6% for those in their 40s (most used: 11.3% / recently used: 19.0% / used in the past: 21.3%), 41.4% for those in their 50s (most used: 9.3% / recently used: 15.3% / used in the past: 16.8%), and 43.0% for those in their 60s (most used: 10.3% / recently used: 14.5% / used in the past: 18.2%).

Over 90% of people are aware of the "drop-off delivery" service, indicating that most people understand the service. In addition, approximately one in two people have already used the service, and there is a particularly strong tendency for active use among people in their 20s to 40s.

*1 "Most used": Those who have received the most parcels by "drop-off delivery" when using delivery services in the past month.
*2 "Recently used": Those who have used delivery services in the past month and have received a parcel by "drop-off delivery."
*3 "Used in the past": Those who have received parcels via "drop-off delivery" in the past.

●Are consumers beginning to feel like they are contributing to sustainable logistics?

Next, we surveyed users who answered that they "most frequently used" drop-off delivery in the past month about the reasons they would recommend drop-off delivery to others. As a result, out of a total of eight items*4, the top answer was "Since there is no redelivery, the burden on the delivery person is reduced" (62.4%), followed by "Since there is no redelivery, there is no need to contact the delivery company" (58.2%), and "There is no need to be at home to receive the delivery" (56.0%).

On the other hand, we also conducted a survey to find out what features of drop-off delivery services non-users find attractive. The results showed that the top answer was "Since there is no redelivery, the burden on delivery staff is reduced" (32.8%), followed by "Since there is no redelivery, CO2 emissions from vehicles during delivery are reduced, making it environmentally friendly" and "Since there is no redelivery, there is no need to contact the delivery company" (26.4% each), and in third place was "You can earn points by choosing drop-off delivery" (25.9%).

Regardless of whether or not they have used the service before, the main appeal of drop-off delivery is identified as "reducing the time and environmental costs of redelivery." Additionally, "reducing the burden on delivery staff" received the highest rating, reflecting consideration for delivery workers whose role as essential workers has become increasingly prominent during the COVID-19 pandemic. Consumers receiving packages also appear to be developing a sense of involvement in supporting sustainable, eco-friendly, and people-friendly logistics.

*4: No need to be at home for delivery / Package theft and damage insurance applies / No need to contact the delivery company due to no redelivery / Burden on the delivery person is reduced / Single delivery reduces vehicle CO2 emissions, making it eco-friendly / Photo sent after delivery completion / Earn points by selecting drop-off delivery / No need for face-to-face contact with the delivery person

●Are heavy users of "drop-off delivery" those living an "urban lifestyle"?

Furthermore, from an analysis of the lifestyles of over 70 million T members, we extracted the lifestyles and preferences of users who responded that they "most frequently used" drop-off delivery, and derived their characteristics.

As a result, regarding family and housing, many live alone in rented apartments, taking advantage of drop-off delivery to receive packages even when away from home. In addition, their interests tend to lean toward "financial investment," "overseas travel," "gourmet dining," and "language learning," suggesting a strong desire to learn and an active lifestyle. Other preferences include "shopping in department store food halls (depachika)" and "preference for limited-edition products," indicating a strong inclination toward an urban lifestyle.

●The main reason for not using "drop-off delivery" is concern about theft.

On the other hand, we asked non-users who "are aware of drop-off delivery but have never used it" to provide open-ended responses regarding their reasons for non-use. As shown in the word cloud, terms such as "theft," "stolen," "loss," and "anxiety" were frequently mentioned across all age groups. It appears that security concerns regarding potential theft or loss remain the primary barrier for non-users.

However, according to LOCCO Co., Ltd., operator of the "LOCCO" delivery service, the claim rate for theft insurance due to actual theft or loss between January 2021 and March 2022 was 0.0008%—meaning delivery incidents occurred in fewer than 1 out of 100,000 cases. Furthermore, LOCCO's "drop-off delivery" service includes specialized "Okihai Insurance," ensuring immediate replacement delivery even in the rare event of an incident. Additional features designed for peace of mind include photo-attached delivery completion notifications and protective delivery bags to prevent packages from getting wet or dirty.

●Announcement of free webinar: "What is sustainable delivery that satisfies end-user expectations?"

We deliver authentic insights from end users, uncovered from data across more than 70 million T members!
The second seminar hosted by LOCCO Co., Ltd. (a Seino HD Group company) focuses on "The True Intentions of End Users." As e-commerce growth accelerates due to the COVID-19 pandemic, "drop-off delivery" has emerged as a key delivery option. LOCCO focuses heavily on the true perspectives of end users in providing its delivery services.
Based on survey findings conducted by T Point Japan Co., Ltd., which holds a network of over 70 million T members, this session explores what consumers truly desire today.

◇Recommended for:◇
・Those seeking genuine opinions from customers and end users
・Those addressing challenges in current logistics operations
・Those passionate about making Japanese logistics more innovative!
◇ Overview ◇
Date and Time: Tuesday, April 26, 2022, 17:30–18:30 (*Participants may enter/leave freely)
Venue: Zoom Webinar
Fee: Free
Capacity: 150 participants
Organizer: LOCCO Co., Ltd.
Speakers:
・Tomohiro Noguchi (General Manager, Life Solution Division, T Point Japan Co., Ltd.)
・Hideharu Kawai (Executive Officer, Last Mile Promotion Team, Seino Holdings Co., Ltd. / Representative Director, LOCCO Co., Ltd.)
・Kunihiro Ichihashi (Manager, New Business Development, Logistics EC Support, and Business Platform Divisions, FELISSIMO Corporation)
・Issei Kasama (CEO, NL Plus Co., Ltd. / Director, LOCCO Co., Ltd. / Executive Director, PEACE BY PEACE COTTON Foundation)

Survey Overview
Survey Period: Tuesday, February 1, 2022 – Sunday, February 6, 2022
Survey Organization: T Point Japan Co., Ltd. (T Survey online panel)
Target Respondents: Men and women nationwide, aged 20–60
Sample Size: 1,251 respondents (629 men, 622 women)

About LOCCO Drop-Off Delivery Service
The LOCCO Drop-Off Delivery Service is a shared, low-cost carrier (LCC) delivery service that integrates the logistics infrastructure of Seino Holdings and mail-order company Felissimo with NL Plus's IT capabilities to deliver comprehensive logistics solutions.
■Sending Packages: By optimizing trunk transport load efficiency and reducing redeliveries through drop-off delivery, packages are delivered more affordably and securely than with conventional carriers.
■Receiving Packages: Packages are delivered to doorsteps or delivery boxes whether recipients are home or not, eliminating the need to sign or answer the door. Email notifications confirm delivery completion.
■Trunk Transport & Last Mile: Goods are transported to local depots via Seino HD's nationwide trunk network, with last-mile delivery handled by LOCCO's community-rooted delivery partners.

*For a service overview, please see here.

Related Press Release Materials

Survey on "drop-off delivery," used by approximately one in two consumers

Inquiries Regarding This Press Release
T Point Japan Co., Ltd. PR Contact: Nonaka
TEL: 03-6800-4464

LOCCO Co., Ltd.: Muraki / Kawasaki
TEL: 03-6823-4500
bs_info@locco.co.jp