CCC Marketing to Provide AI Matching for Matchmaking Event in Saijo City, Ehime Prefecture in 2022
2022.05.12
Press Releases
CCC Marketing Co., Ltd.
"Saijo City's Data-Driven Measures to Combat Declining Birthrate" received the 2021 Code for Japan Contribution Award!
Since July 2021, CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro) has been providing AI matching*1 developed by CCC Marketing to matchmaking events held by Saijo City, Ehime Prefecture, as part of a joint research project with the city. We are pleased to announce that we have decided to continue providing AI matching to Saijo City in 2022.
In addition, the data-based matchmaking support project by CCC Marketing and Saijo City was highly evaluated by judges at the 2021 Awards hosted by Code for Japan (hereinafter referred to as "Code for Japan"), a general incorporated association that arbitrarily selects and awards outstanding initiatives related to solving social issues through data utilization and digitalization, and the "Project to improve matching and marriage rates through lifestyle analysis using big data" won the "Contribution Award."
In a joint research project conducted by CCC Marketing and Saijo City, the results were announced on January 5, 2022, and CCC Marketing's AI matching was evaluated as having contributed to increasing the number of couples formed and married in Saijo City, as a "project to improve matching and marriage rates through lifestyle analysis using big data."
CCC Marketing will continue to work with Saijo City to utilize big data and AI matching at matchmaking events, contributing to an increase in the number of new participants in matchmaking events, the number of couples formed, and the number of successful marriages, and to encouraging people to move to and settle in Saijo City.
About the Code for Japan-sponsored Unofficial Awards
Starting in 2021, Code for Japan will take over the "unofficial awards" program previously run by the Open & Big Data Utilization and Regional Revitalization Promotion Organization (VLED), a general incorporated association. The arbitrary awards are given to outstanding initiatives that utilize data and digitalization to solve social issues, and are selected and awarded at the discretion of the organization. This event began in 2013 and will be held for the 9th time this year. Every year, the secretariat compiles a list of candidates, which are then reviewed and selected by the chief, deputy chief and members of the VLED Utilization and Promotion Committee. Initially, the target was open data initiatives, but as the number of meetings increased, the scope was broadened to include not only open data but also initiatives related to data disclosure and utilization, as well as initiatives to use data to revitalize local areas.
Comments from judge Koichi Kawashima (Professor at the Graduate School of Tsukuba University)
This project was highly praised as an example of an ambitious cross-disciplinary data utilization initiative by a local government, taking a step beyond existing activities.
CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.
*1: We have developed an AI-based matching algorithm that predicts lifestyles and values such as food, clothing, and shelter based on T-Card data, and predicts compatibility between two people by applying machine learning to the model data. When developing the algorithm, we prioritize protecting our customers' personal information and privacy, and use trend data obtained through statistical analysis of T Card data.
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CCC Marketing to Provide AI Matching for Matchmaking Event in Saijo City, Ehime Prefecture in 2022
Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando
TEL: 03-6800-4464
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