CCC Marketing Research Institute begins supporting regional agriculture and digital transformation using data

2022.05.16 Press Releases
CCC Marketing Co., Ltd.

CCC Marketing Research Institute (Director: Minoru Niihashi, hereinafter referred to as "CCC Marketing Research Institute"), a research institute at CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro) that weaves together the thoughts of consumers, has begun providing support for regional agriculture and digital transformation using data as part of its regional revitalization consulting services that will lead to the sustainable development of local communities. As the first step, CCC Marketing Research Institute was commissioned to carry out tasks such as sixth-sector industrialization using data as part of the Ministry of Agriculture, Forestry and Fisheries' agricultural digital transformation initiative, and worked with the Ministry of Agriculture, Forestry and Fisheries.

CCC Marketing Research Institute, a think tank that walks and thinks together with the people who live there, launched a regional revitalization consulting service in November 2021 that views local areas and residents as a single "town" and uses the power of "data," "creativity," and "consulting" to create the future of the town. Through our work with local communities and residents, we have come to believe that one of our missions is to share with as many people as possible the thoughts and challenges that each individual has about their community, as well as their approach to solving those challenges and the solutions they use, and to share knowledge and co-create together. In the future, we will provide information that will be useful for the future of the region and its residents through a dialogue titled "How to Create the Future," in order to contribute to the sustainable development of the region.

Following the first project undertaken by the Ministry of Agriculture, Forestry and Fisheries, CCC Marketing Research Institute conducted a dialogue with Mr. Abe on the current challenges facing Japanese agriculture and the goals of the Ministry of Agriculture, Forestry and Fisheries' agricultural digital transformation.

Comment from Ms. Asuka Abe, Digital Planning Officer, Digital Policy Promotion Team, Digital Strategy Group, Minister's Secretariat, Ministry of Agriculture, Forestry and Fisheries

In the coming digital age, data will play a major role in management. The government will promote and provide open data in a way that makes it easier to use data held by the government, and will create opportunities for people in local communities to make use of the data. Furthermore, I feel that it is important to create an environment where new know-how can be provided, new discoveries can be made, and new actions can be taken by bringing in new professionals who can process data to local and production areas. We believe that data and human connections can create new value in the agriculture and food business.

For more information, please visit the CCC Marketing Research Institute website.

Going forward, CCC Marketing Research Institute will continue to solve town issues from its own unique perspective and with a consumer-oriented approach, by providing a variety of research services, such as town brand image surveys that bring out the voices of consumers, consulting services for government agencies, local governments, and companies, and town development through consortiums in collaboration with external companies.

Name: CCC Marketing Research Institute (CCC Marketing Research Institute)

Established: July 21, 2020
It was launched in 2020 to realize consumers' "slightly nice" goals, based on consumer consumption data, insights, changes in mindset, as well as the social and economic environment.
As a "think tank that walks and thinks together with consumers," we strive to understand consumers' awareness, and based on their opinions, we will accompany you in creating your future through the power of "data," "creativity," and "consulting."

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.

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CCC Marketing Research Institute begins supporting regional agriculture and digital transformation using data

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CCC Marketing Co., Ltd.
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TEL: 03-6800-4464