"Happiness Survey" Is there a correlation between happiness and communication?
2022.05.31
Press Releases
CCC Marketing Co., Ltd.
—The current happiness level of Japanese people is 6.51 out of 10; for those who make time for communication, it is 7.46. What highly happy people consider "important for happiness" are "health," "peace of mind," and "financial security."—
CCC Marketing Co., Ltd. is pleased to announce that it has conducted a "Survey on Happiness" among 1,500 men and women aged 18 to 79 through "T-Questionnaire," an online awareness survey.
■ Survey on Happiness Digest
● The current average happiness score for Japanese people is 6.51 out of 10. Happiness is higher among women than men, and higher among older age groups.
The highest average happiness scores are 6.87 for men in their 60s and older, and 7.29 for women in their 60s and older.
● Is there a correlation between happiness and communication?!
The average happiness score for those who have recently made time to communicate with others in their private lives is 7.46.
The average happiness score for those who do not make time to communicate is 6.11.
● What do highly happy people consider "important for happiness"?
1st: "Health" 2nd: "Mental leeway" 3rd: "Financial leeway" 4th: "Spouse/Partner" 5th: "Free time"
What are the characteristic interests of highly happy people? "Cooking/Gourmet," "Shopping," and "Watching movies."
● What about happiness 5 years from now? The results show that making time for communication impacts future happiness as well.
The overall average is 6.53. Those who make time for communication score 7.51.
● Are Japan and the world currently in a happy situation?
40% say "Japan is in a happy situation." 60% say "The world is not in a happy situation."
● The current average happiness score for Japanese people is 6.51 out of 10. Happiness is higher among women than men, and higher among older age groups.
The highest average happiness scores are 6.87 for men in their 60s and older, and 7.29 for women in their 60s and older.
Recently, the term "Well-being" has become increasingly common, and attention is beginning to focus on the argument that physical, mental, and social richness—in other words, "Well-being"—is important as we navigate through life. Therefore, in this T-Questionnaire, we conducted an online survey on "happiness," which is the foundation of "Well-being," targeting 1,500 men and women aged 18 to 79.
First, when asked what score they would give their degree of happiness, with 10 points meaning "very happy" and 0 points meaning "not happy at all," the overall average happiness score was 6.51 out of 10. Given that the average was 6.20 in a survey conducted in 2014, it was found that the happiness level of Japanese people has been gradually increasing. Furthermore, looking at this result by gender and age group, it was found that women have a higher degree of happiness than men, and the older the age group, the higher the happiness. The average happiness scores are highest among both men and women in their 60s and older, at 6.87 for men in their 60s and older and 7.29 for women in their 60s and older.
● Is there a correlation between happiness and communication?!
The average happiness score for those who have recently made time to communicate with others in their private lives is 7.46.
The average happiness score for those who do not make time to communicate is 6.11.
"Interaction with others" is sometimes mentioned as one of the barometers of "happiness," so we tried to measure whether there is a correlation between communication and happiness. First, when asked whether they have recently made time to communicate with others in their private lives, 29.6% responded "I do," 28.4% responded "I want to but haven't been able to," 30.5% responded "I don't," and 11.5% responded "I don't intend to." This result showed that despite the COVID-19 pandemic, 30% of the overall respondents make time to communicate with others on a daily basis. Then, when cross-referencing the two axes of those who make time for communication and those who do not with the average happiness score, the average happiness score for those who make time to communicate with others was 7.46, while for those who do not, it was 6.11. This revealed that the degree of happiness is overwhelmingly higher for those who make time to communicate with others on a daily basis.
● What do highly happy people consider "important for happiness"?
1st: "Health" 2nd: "Mental leeway" 3rd: "Financial leeway" 4th: "Spouse/Partner" 5th: "Free time"
What are the characteristic interests of highly happy people? "Cooking/Gourmet," "Shopping," and "Watching movies."
Next, we asked in a multiple-choice format what they think is necessary for happiness. Narrowing it down to "highly happy people" who selected a happiness score of 9 to 10 points, the 1st place was "Health" (70.3%), 2nd place was "Mental leeway" (67.8%), 3rd place was "Financial leeway" (66.5%), 4th place was "Spouse/Partner" (61.0%), and 5th place was "Free time" (58.5%). The items listed at the top were exactly the components of "Well-being." In particular, although "Income" was lower for those with a higher degree of happiness, it was found that if there is "Financial leeway," non-material things are essential elements for happiness.
Also, when narrowing down the results of asking about their interests in a multiple-choice format to "highly happy people," characteristic interests observed included "Cooking/Gourmet," "Shopping," and "Watching movies (in theaters, video streaming, etc.)."
● What about happiness 5 years from now? The results show that making time for communication impacts future happiness as well.
The overall average is 6.53. Those who make time for communication score 7.51.
As the chaotic situation in the world continues, to gauge how people perceive their future happiness, we asked how happy they think they will be 5 years from now, with 10 points meaning "very happy" and 0 points meaning "not happy at all." The overall average was 6.53 points, revealing that they perceive their happiness level to be almost unchanged from the current "6.51 points" in 2022. Narrowing this result down to those who routinely make time to communicate with others, the current happiness score of 7.46 rises to 7.51 points 5 years from now, indicating that the presence or absence of communication also impacts future happiness.
● Are Japan and the world currently in a happy situation?
40% say "Japan is in a happy situation." 60% say "The world is not in a happy situation."
Finally, when asked whether they think Japan and the world are currently in a happy situation, the total percentage of those who responded "Strongly agree" or "Somewhat agree" that Japan is currently in a happy situation was 37.4%, "Neither" was 30.5%, and the total for "Don't really agree" and "Don't agree at all" was 32.1%, showing that overall, a high percentage think Japan is in a happy situation. On the other hand, the total percentage of those who responded "Strongly agree" or "Somewhat agree" that the world is currently in a happy situation was 6.9%, "Neither" was 34.3%, and the total for "Don't really agree" and "Don't agree at all" was 58.8%, showing that perhaps heavily influenced by the current social climate, more than half of the people think the world is not happy right now.
■ Survey Overview
Survey method: Internet (T-Questionnaire)
Survey period: Monday, April 25 to Friday, May 6, 2022
Survey region: Nationwide
Survey target: Men and women aged 18 to 79 (T Members)
Number of samples: 1,500 people
Materials related to this matter
"Survey on Happiness" Is there a correlation between happiness and communication?!
Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Contact: Ando
TEL: 03-6800-4464
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