Toda Construction has signed a franchise agreement with TSUTAYA Co., Ltd. "TSUTAYA BOOKSTORE Joso Interchange (tentative name)" is scheduled to open in spring 2023.

2022.06.20 Press Releases
Culture Convenience Club Co., Ltd. / Toda Corporation

―Opens at a Commercial Facility Driving the "Tertiary Industry" of the Agriscience Valley Project (Joso City, Ibaraki Prefecture)―

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) has signed an agreement with Toda Corporation (Head office: Chuo-ku, Tokyo; President and CEO: Seisuke Otani) to join the TSUTAYA franchise, aiming to create a store that leverages the strengths of both companies. The company will open "TSUTAYA BOOKSTORE Joso Interchange (tentative name)" in spring 2023.

The store will be located in the Agriscience Valley Project (Joso City, Ibaraki Prefecture), which is centered on the area around the Joso Interchange on the Ken-O Expressway, in which Toda Corporation is participating as a public-private partnership business partner. The project aims to contribute to the formation and development of a vibrant and unique local community in Joso City, with a focus on the themes of food, agriculture, and health.

"TSUTAYA BOOKSTORE Joso Interchange (tentative name)" is a multi-purpose bookstore that offers lifestyle suggestions based on the themes of "parents and children," "lifestyle," and "food," and features a "BOOK & CAFE" style where customers can enjoy a cup of coffee while leisurely selecting a book before purchasing it in the store. The store is based on the concept of a "Second House" and was designed and supervised by SUPPOSE DESIGN OFFICE (*1), an architectural firm led by Makoto Tanijiri and Ai Yoshida. The store will provide a family-friendly space with play areas for children both inside and outside the store.

Through this store, CCC and Toda Corporation will contribute to regional co-creation by creating a place for tertiary industry (distribution and sales) that will bring together a diverse range of customers, as part of the Agriscience Valley initiative's sixth-sector industrialization of agriculture (*2).

*1. SUPPOSE DESIGN OFFICE, an architectural design firm led by Makoto Tanijiri and Ai Yoshida. Established in 2000. Since 2014, Makoto Tanijiri and Ai Yoshida have co-directed the firm. Based in Hiroshima and Tokyo, the company has worked on numerous projects in a wide range of fields both in Japan and overseas, including housing, commercial spaces, venue design, landscapes, products, and installations. Recently, the company has expanded its scope of activities, opening "Sha Shokudo," "BIRD BATH & KIOSK," and "Zekkei Real Estate," all attached to its Tokyo office. Their collection of works includes "SUPPOSE DESIGN OFFICE -Building in a Social Context" (Frame Publishers) and their 20th anniversary book "Beautiful Noise" (Shufunotomo).
*2 The 6 in the term "sixth industry" refers to the multiplication of "1 for primary industry" x "2 for secondary industry" x "3 for tertiary industry," as it incorporates not only the original primary industries of agriculture, forestry, and fishing, but also secondary industries (industry and manufacturing) and tertiary industries (sales and services). (Quoted from the Ministry of Agriculture, Forestry and Fisheries website)

■Reference material [Agriscience Valley Concept Facility Overview]
Location: Around 1737 Misakashinden, Joso City, Ibaraki Prefecture
・Site area: 20,948.81㎡
・Building area: 3,158.43㎡
・Total floor area: 2,977.54㎡
・Design and supervision: SUPPOSE DESIGN OFFICE Co., Ltd.
・Construction: Showa Construction Co., Ltd.
・Construction start: Late June 2022 (planned)
・Opening: Spring 2023 (planned)

[What is the Agriscience Valley Initiative?]
At the same time as consolidating farmland owned by numerous landowners into large plots, business facilities are being developed to handle everything from production, processing, distribution, and sales. This is a town development project that aims to revitalize the region through the sixth-sector agricultural industry.
Toda Corporation was involved in the area from the planning stage of the project, and has entered into a public-private partnership agreement with the city and landowners, and is also acting as the administrative agent for the land readjustment project.

■ Rendering of the completed Joso City Agriscience Valley project, an industrial park for food, agriculture, and health

■ Overview of the Ken-O Expressway Joso Interchange Surrounding Area Development Project (Agriscience Valley Concept) (Joso City website)

■ Toda Corporation's business introduction: New business "Regional revitalization project through the sixth industrialization of agriculture"

Related Materials

Toda Corporation has signed an agreement with TSUTAYA to join the franchise. "TSUTAYA BOOKSTORE Joso Interchange (tentative name)" to open in spring 2023

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL 03-6800-4764 Mail: tsutaya_pr@ccc.co.jp

Toda Corporation Strategic Business Promotion Office, Domestic Investment and Development Division, Regional Value Creation Department, Joso Project Promotion Section
MAIL: todajosopr_m@toda.co.jp