CCC Marketing and Treasure Data partner in CDP field to build information platform based on consumer lifestyles

2022.07.28 Press Releases
CCC Marketing Co., Ltd. / Treasure Data Co., Ltd.

- "CDP for LIFESTYLE Insights" scheduled to launch in August -

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Makoto Tashiro; hereinafter referred to as "CCC Marketing") and Treasure Data Inc. (Head office: Chiyoda-ku, Tokyo; CEO: Takashi Miura; hereinafter referred to as "Treasure Data") have entered into a business partnership in the CDP field. Through this partnership, they will launch "CDP for LIFESTYLE Insights" will begin offering. Through the provision of this service, the two companies will support various companies and organizations in gaining a deeper understanding of data-driven consumer insights and in creating better products and services.

■About "CDP for LIFESTYLE Insights"
"CDP for LIFESTYLE Insights" is a data service provided by combining the unique data*1 held by CCC Marketing and the data utilization technology held by Treasure Data. Specifically, CCC Marketing's "Treasure Data CDP" will link*2 the customer data held by companies using "Treasure Data CDP" with T Member data related to T Members who have agreed to the T Membership Terms and Conditions, etc., in a secure environment while protecting privacy, and provide services*3. The reports provided, along with demographic information on T members, allow companies to gain a deeper understanding of their customers' insights, which can be used to understand the market environment, develop products and services, and communicate with customers in accordance with their individual lifestyles, thereby further improving customer engagement.

In connection with this partnership, we would like to inform all T members who will be entrusted with your data:A website explaining the initiativeswill be released.

■About the framework of this service
CCC Marketing has been working to create customer value based on data since before the concept of "big data" became widespread in society. In November 2021, we declared that we would make the unique data of 70 million "T" users widely available to society, create a fair and open information platform with the aim of co-creating customer value through data with diverse partners, and give back that value to society. Treasure Data has been providing CDP since the market's early days and has earned a reputation as a global leader*4 as a CDP vendor. To date, we have provided "Treasure Data CDP," the customer data infrastructure necessary for digital transformation, to over 450 companies both in Japan and overseas, and continue to provide technical support to help companies understand their customers and optimize their customer experience.

Both companies will leverage their respective strengths to begin offering "CDP for LIFESTYLE Insights," aiming to jointly achieve CCC Marketing Group's mission of "UNIQUE DATA, SMALL HAPPY."

Through this partnership, CCC Marketing will launch "UNIQUE DATA+," a solution that will co-create customer value with various companies based on unique data. "UNIQUE DATA+" aims to create a fair and open information platform that will make "T"'s unique data widely available to society, co-create value with a variety of partners, and return that value to society. The first initiative in this initiative is "CDP for LIFESTYLE Insights."Through this initiative, we will also contribute to solving corporate marketing and management issues.

■ Future plans
CCC Marketing and Treasure Data will continue to deepen their collaboration to build "CDP for LIFESTYLE Insights," an information platform based on consumers' lifestyles, and will work to bring the potential and value that data can bring to consumers and society.

*1: Unique data refers to approximately 70 million single IDs, over 3.5 billion purchase transactions per year, 6 billion types of product data handled by a network of 150,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.

*2: After obtaining consent under the T Membership Terms and Conditions, etc., data will be encrypted and linked in a secure environment.

*3: We will provide you with reports that analyze and statistic the lifestyle purchasing behavior and inclinations of our customers, as well as demographic information for T members.

*4: We were selected as a leader in the IDC MarketScape: Worldwide Customer Data Platforms Focused on Data and Marketing Operations Users 2022 (IDC #US48858321, March 2022), the first large-scale survey evaluating CDP vendors published by IDC.

■About CCC Marketing
CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. We will continue to refine the important and diverse data entrusted to us by our customers into valuable information, and by working together to address various social issues and find solutions, we aim to realize a sustainable and better society.

About Treasure Data Inc.
Founded in the United States in 2011, Treasure Data has been providing CDPs since the market's inception. Treasure Data CDP, provided by Treasure Data, is a customer data management platform necessary for companies' digital transformation, and supports companies in understanding their customers and optimizing the customer experience. By linking their existing systems with Treasure Data CDP, companies can flexibly collect various data and integrate and analyze it securely on a large scale. Treasure Data CDP has established itself as a leader in the rapidly growing CDP field. The company operates from bases in Japan, South Korea, Canada, India, the UK, France and Germany, and serves more than 450 clients, including Fortune 500 and Global 2000 enterprises. The Japanese subsidiary was established in November 2012 and serves as the base for business and technology development.

Materials related to this matter

CCC Marketing and Treasure Data partner in CDP field to build information platform based on consumer lifestyles

Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Ando and Hatanaka
TEL: 03-6800-4464