Super Sanshi and T Point Japan conclude basic agreement for business partnership in online supermarket business

2022.08.02 Press Releases
Super Sanshi Co., Ltd. / T Point Japan Co., Ltd.

- Meeting the needs of the COVID-19 pandemic, accelerating store digital transformation with online supermarket and T-Point service -

Super Sanshi Co., Ltd. (Head office: Suzuka City, Mie Prefecture; President and CEO: Tanaka Isamu; hereinafter referred to as "Super Sanshi"), which operates supermarket and store delivery businesses (online supermarkets) mainly in Mie Prefecture, and T Point Japan Co., Ltd. (Head office: Shibuya Ward, Tokyo; President and CEO: Sugiura Keita; hereinafter referred to as "T Point Japan") have concluded a basic agreement on a business partnership that will include the provision of T Point services to member companies of "JAPAN NetMarket," the online supermarket operated by Super Sanshi.

Supporting optimal service provision by connecting the online delivery platform "JAPAN NetMarket" and "T Points"

Demand for online supermarkets has been increasing rapidly in recent years due to the increasing need for time-saving among dual-income generations and the spread of "new lifestyles" such as avoiding crowded places and close contacts brought about by the COVID-19 pandemic. Meanwhile, due to factors such as a declining workforce and rising labor costs, local supermarkets are seeing the introduction of "store DX" that utilizes digital technology as an urgent issue.

Super Sanshi, which operates 13 supermarkets mainly in Mie Prefecture, began its store delivery business in 1984 and launched an online delivery service in 2000. It has developed an online supermarket service that offers high customer value based on an efficient delivery scheme, including building its own delivery network, introducing a monthly membership system, and meticulously optimizing its smartphone app. Furthermore, since 2019, the company has been expanding its online supermarket know-how and scheme to other supermarkets under the name "JAPAN NetMarket," and it has already been adopted by 19 companies.

T Point Japan provides T Point, a common points service that can be used to shop at approximately 150,000 stores, both in real-world and online, to approximately 70 million T Members. Based on the purchasing information collected from T Members, T Point Japan also provides database marketing such as optimal recommendations, product ordering, and product development, supporting the core business of T Point partner companies.

Under this basic agreement, the two companies will begin collaborating to provide T-Point services to JAPAN NetMarket member companies and to support retailers' digital transformation. We also plan to use database marketing that integrates real-world and online purchasing information to create a system that will enable us to provide high-value services to customers through OMO (Online Merges with Offline), such as optimal recommendations, product ordering, and product development.

Furthermore, in order to provide the convenience of online supermarkets to all T members, we will propose the introduction of "JAPAN NetMarket" and the T Point service to partner companies of both companies, focusing on local supermarkets, with the aim of expanding nationwide. As the first step of this business partnership, from around November 2022, A-Co-op East Japan Co., Ltd., a T-Point partner company that operates food supermarkets in the Kanto and Tohoku areas, will begin offering a service that allows customers to earn T-Points by using JAPAN NetMarket.

About Super Sanshi Co., Ltd.

Founded in 1974, this supermarket operates 13 stores in Mie Prefecture. We provide services to support daily happiness according to the needs of each individual, including supermarket and delivery services, elderly care services, and lifestyle support services. We offer it.

We currently operate an online supermarket franchise nationwide under the brand name "JAPAN NetMarket."We will walk alongside our customers as a partner in their daily lives, not only through food sales but also through a variety of services.

About T Point Japan Co., Ltd.

T Point Japan, a member of the CCC Marketing Group, provides a convenient and advantageous shopping experience through the common point system "T Point," as well as sales promotion support utilizing T Point's owned media, which is used by one in two Japanese people, and recommendations and product development through database marketing based on purchasing information from "T Card/Mobile T Card," all of which contribute to supporting the core business of T Point partner companies.

Through co-creation with many people, including consumers and partner companies, we aim to realize our group mission, "UNIQUE DATA, SMALL HAPPY."

Company information

Company name: Super Sanshi Co., Ltd.
Address: 5-1 Sansho 2-chome, Suzuka City, Mie Prefecture, 513-0806
Representative: Representative Director and President: Isamu Tanaka
Established: June 1973

Company name: T Point Japan Co., Ltd.
Address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
Representative: Keita Sugiura, President and CEO
Established: April 1, 2020

*1 Unique data refers to over 70 million single IDs, over 5 billion purchase transactions per year, 6 billion types of product data handled by a network of 200,000 stores, thousands of items of customer DNA persona data, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.

Materials related to this matter

Super Sanshi and T Point Japan conclude basic agreement for business partnership in online supermarket business

Inquiries regarding this matter
T Point Japan Co., Ltd.
Public Relations Officer: Nonaka TEL: 03-6800-4464

Super Sanshi Co., Ltd.
Public Relations Officer: Iiboshi TEL: 059-340-3438
m-iiboshi@sanshi.co.jp