Announcement of a 10,000-person consumer panel that can be used by companies to market SDG-related products and services
2022.08.05
Press Releases
CCC Marketing Co., Ltd.
-The "SDGs Purchasing Panel" shows not only interest but also the purchasing behavior of those who are SDG-related.
CCC Marketing Inc. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro; hereinafter referred to as "CCC Marketing") has announced the "Buying SDGs Panel," a consumer panel that captures consumers' purchasing behavior to contribute to the SDGs (Sustainable Development Goals) and supports companies in marketing "SDG-related products and services."
With the promotion of ESG investment and growing awareness of social issues, there are increasing opportunities for companies to incorporate the SDGs into their management strategies and work to develop and improve products and services that solve social issues.
To support the marketing activities of such companies, this panel was created based on the purchasing data of approximately 70 million T members nationwide and the results of questionnaire research analysis, quantifying three indicators linked to purchasing behavior related to the SDGs: "SDG awareness at the time of product purchase," "purchase amount and frequency of SDG-related products (products that individuals recognize as being related to the SDGs)," and "SDG-related behavior."
In addition to a panel of 10,000 people representing the "purchasing demographic" based on the survey research results, we have also created a panel of "potential purchasing demographic" that is estimated to be expanded to approximately 70 million T members based on the panel of 10,000 people. This makes it possible to approach them directly through digital distribution, direct mail, and more, in addition to product development and sampling. In addition, the panels are divided into groups based on the 17 SDGs, so companies can choose a panel that best suits their initiatives and the demographic they want to reach.
We have created this site with the belief that by appropriately approaching the "purchasing demographic" related to the SDGs, companies' SDG-related efforts will lead to sustainable efforts for both companies and consumers.
Three indicators for "Buying SDGs Panels"
1. "SDGs awareness when purchasing products"
Among the factors that determine a product purchase (quality, design, etc.), people tend to have a high percentage of those who choose "things related to the SDGs"
2. "Purchase amount and frequency of SDG-related products (products that individuals recognize as being related to the SDGs)"
People who spend a high amount and frequency of purchasing SDG-related products (products that individuals recognize as being related to the SDGs) in their everyday shopping
3. Actions related to the SDGs
People who frequently engage in "SDG-related activities" such as participating in activities that contribute to the SDGs, gathering and disseminating information, and providing support
Because this panel captures actual "SDG-related purchasing behavior demographics," by combining it with CCC Marketing's solutions, we will support companies' activities to contribute to the SDGs, such as developing SDG-related products in collaboration with consumers, sampling SDG-related products, and visualizing the user demographics that purchase target products.
Generational characteristics of "SDGs panels purchased"
Based on a database of approximately 70 million T members, the lifestyles and inclinations of the "Buying SDGs" panel by generation are as follows: people in their 20s tend to "cook at home," "like beauty-enhancing foods," and "value inner health and beauty," while people in their 30s and 40s tend to "eat healthily" and "are premium-oriented," and people in their 50s and 60s tend to "keep things (wear clothes for a long time and take good care of them)," "like to eat out in busy areas," and "are very health-conscious."Additionally, all generations share the following characteristics: they "value self-improvement and personal time," "like new things," and "are highly sensitive to information and get it from a variety of media."
CCC Marketing aims to work together with consumers and businesses to solve various social issues based on "unique data"*1. We will continue to work towards achieving the SDGs and taking social actions that lead to the resolution of various social issues, while returning social value to society, in order to achieve our group mission of "UNIQUE DATA, SMALL HAPPY."
You can download the document here.
*1: Unique data refers to approximately 70 million single IDs, over 3.5 billion purchase transactions per year, 6 billion types of product data handled by a network of 150,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.
Materials related to this matter
Announcement of a 10,000-person consumer panel that can be used by companies to market SDG-related products and services
Inquiries regarding this matter
CCC Marketing Co., Ltd.
Public Relations Officer: Hatanaka
TEL: 03-6800-4464
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