The number of reviews on T Card's product review service "Cattemiru" has exceeded 10 million!

2022.08.25 Press Releases
CCC Marketing Co., Ltd.

-Celebrating 10 million word-of-mouth reviews! We're holding a "Great Thanksgiving" campaign where you can win T-Points and more-

CCC Marketing Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro) is pleased to announce that the number of reviews on "Cattemiru," a service that allows users to write reviews of products based on their T-Card shopping history, has exceeded 10 million.

"Cattemiru," which began service in March 2018, is a service that allows you to write reviews of products you have actually purchased from your T-Card shopping history, and view review rankings and repeat purchase rankings. As a service that allows users to connect and communicate with each other around products such as groceries, drinks, cosmetics, and daily necessities, and supports fun and smart shopping, the service is currently enjoyed by approximately 2 million users, and the number of reviews has now exceeded 10 million.

We are holding a "Big Thanksgiving" campaign where you can win T points and more!

To express our gratitude to all users of "Cattemiru," we will be holding a "10 Million Reviews Celebration! Big Thanksgiving" campaign, where everyone can win T Points every day through a lottery or roulette, and if you post a review for the first time, you will be entered into a lottery to win up to 10,000 T Points. For details of the campaignCampaign sitePlease see.

Analysis of 10 million reviews! Haagen-Dazs dominates the premium ice cream rankings!

We analyzed 10 million reviews accumulated over the four years and five months since the launch of "Cattemiru."Speaking of summer, ice cream is what you want to eat. When we focused on the "Premium Ice Cream" category, the top 9 ice creams with the most reviews were all "Häagen-Dazs."Haagen-Dazs offers a wide variety of ice cream flavors, from classic flavors like vanilla, strawberry, and green tea to mini cups, crispy sandwiches, and bars, and has received many positive reviews from users, which has resulted in its ranking. Also ranked 10th is Lotte's Lady Borden Pint Vanilla, which is celebrating its 50th anniversary this year.

What took the top spot, beating out the popular lactic acid bacteria drink Yakult?

Next, we focused on the "lactic acid bacteria drink" category. The product with the most reviews over the past four years and five months was Nissin York's "Pilcru."When we investigated the secret behind Pilkul's popularity through reviews within Kattemil, we found many comments such as, "I buy it because it's cheaper than Yakult."And in second place was Morinaga's "Mommy."Yakult came in third place. There is also a wide variety of lactic acid bacteria drinks on the market, including Kagome's "Lovere" in 7th place and Chlorella's "Itsumo no Nyusankin Bin" in 8th place, which are popular with a wide range of people from adults to children.

Through its "Cattemiru" service, CCC Marketing aims to make everyday shopping smarter and provide a service that leads to encounters and discoveries of new products. It will also continue to work to convey consumer feedback to companies by comparing and analyzing review data on a product-by-product basis and using it for marketing purposes such as product improvements.

<"Cattemill" service>
・Service name: Cattemill

・Usage fee: Free
・Main features:
(1) Purchase history: With Cattemir, you can view your shopping history for the past year. Products purchased by presenting your T-Card at participating T-Point partner stores are automatically recorded.
(2) My Ranking: You can see the ranking of your purchases by category, such as what was the most purchased product in the past year, or what was the product you spent the most money on last month.
(3) This week's new products: This page lets you check out the new products released this week. In addition, new product rankings and related news are updated daily. If you find a product that interests you, you can "clip" it and use it as a reference when shopping.
(4) Everyone’s Product Rankings: In the “Weekly Rankings” section, you can see the weekly rankings of products purchased by T members. The "Repeat Purchase Ranking" shows you the products that T members have repeatedly purchased, in other words, the products that T members have given their stamp of approval to. The "Rating Ranking" shows a ranking calculated based on the ratings and number of purchases from people who have actually purchased the product.
(5) Product details page: On the product details page, you can check the weekly ranking and evaluation points, as well as comments from the producer or manufacturer and detailed information (ingredients, nutritional information, etc.). You can also click on an ingredient to see a list of products that contain the same ingredient.
(6) Review list: On the product details page, you can write a rating and comment on the product, and check the number of purchases and reviews from people who have actually purchased the product. When you write your own rating, it will be displayed on the site along with the score you received when purchasing the product.
(7) Follow/Reply Function: You can leave comments or ask questions on reviews posted by others. By following users you are interested in, such as those who always post helpful reviews, you can check the latest reviews in a list.
(8) User Level: A system in which points are added based on the number of reviews posted, etc., and the user's level increases. Use lots of Kattemir to raise your level!

Materials related to this matter

The number of reviews on T Card's product review service "Cattemiru" has exceeded 10 million!

Inquiries regarding this matter
CCC Marketing Co., Ltd. Public Relations
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp