[Nagatanien x CCC Marketing] Launch of comprehensive promotion for new series "Dashigokochi"

2022.09.08 Press Releases
Nagatanien Co., Ltd. / CCC Marketing Co., Ltd.

- A talk event will be held on September 9th where you can experience "careful living" -

Nagatanien Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Kenichi Narita; hereinafter referred to as "Nagatanien") and CCC Marketing Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Makoto Tashiro; hereinafter referred to as "CCC Marketing") of the CCC Group, have announced the launch of a new series of "Dashigokochi" by Nagatanien on Monday, September 5th. https://www.nagatanien.co.jp/brand/dashigokochi/We are pleased to announce the opening of our new store, the launch of an in-store promotion at Futako Tamagawa Tsutaya Electrics (Setagaya Ward, Tokyo), and the planned talk event at the store on Friday, September 9th.

The company also worked to understand the needs (aspirations, lifestyle, insights) of the target customer demographic for Dashigokochi, identifying the main customer demographic as "women in their 20s to 40s who are busy every day with housework, childcare, work, etc." The company set the message it wanted to convey to the target customer demographic as "a luxury of the mind" that Dashigokochi will provide, allowing them to spend a moment of relaxation and calm in their busy daily lives, and came up with the brand slogan, "Good dashi, comfort, good feeling. " was born.
In order to increase awareness and empathy for the product, we also produced creative content and concept videos, and created a brand site (https://www.nagatanien.co.jp/brand/dashigokochi/) is also available.

To give people a real-world experience of a life with Dashigokochi, we will be exhibiting the product in-store at Futako Tamagawa Tsutaya Electrics from Thursday, September 1st, and will also be selling Dashigokochi for a limited time from Monday, September 5th to Wednesday, September 14th. On Friday, September 9th, we will be holding a talk event featuring Takayama Miyako, a lifestyle model who has gained overwhelming support from women under the motto of "living carefully" (registration for the event has now closed). Furthermore, from Saturday, September 17th to Friday, September 30th, the products will also be on display and for sale at Hirakata Tsutaya Bookstore (Hirakata City, Osaka Prefecture), creating an opportunity for many people to experience a lifestyle with Dashigokochi.

Nagatanien and CCC Marketing will be in tune with the lifestyles of people who strive for a "careful life," delivering the concept and message of "Dashigokochi," and will engage in total online and offline communication that combines the "brand and store network."

"Dashigokochi" series product overview

Futako Tamagawa Tsutaya Electrics Development Overview

Materials related to this matter

[Nagatanien x CCC Marketing] Launch of total promotion for new series "Dashigokochi"

Inquiries regarding this matter

Nagatanien Holdings Co., Ltd.
Public Relations Department
TEL: 03-3432-2519

CCC Marketing Co., Ltd.
Public Relations Officer: Hatanaka
TEL: 03-6800-4464