Co-creation platform "T Card Everyone's Ethical Food Lab" announces "Ethical Food Standards (Small and Medium-sized Enterprises Version)"

2022.09.10 Press Releases
CCC Marketing Co., Ltd.

- Aiming to create an ethical food market together with small and medium-sized enterprises that support Japan's food industry -

CCC Marketing Inc. (Head office: Shibuya-ku, Tokyo; CEO: Makoto Tashiro) launched the co-creation platform " " in March 2021. Utilizing T's unique data*1 and assets, CCC Marketing Inc. aims to tackle issues that are difficult for a single region or company to solve alone by engaging in dialogue with stakeholders with diverse knowledge across industries, primarily consumers, to consider and act on ethical food actions that lead to the global issue of "sustainable food."T Card Everyone's Ethical Food Lab"We are working on this.

Following the "Ethical Food Standards (Large Company Version)" announced in March 2022 at the "T Card Everyone's Ethical Food Lab," we have now created the "Ethical Food Standards (Small and Medium-sized Enterprise Version)" for small and medium-sized enterprises that support Japan's food supply, with the aim of creating an ethical food market in Japan. In addition, the "Ethical Food Standards (Major Companies Version)" has been updated to a second edition, taking into account various perspectives.

The Ethical Food Standards are one of the standards created to ensure that companies and products are ethically mindful of the environment, animals, people and society, and politics. The "Ethical Food Standards (Small and Medium-sized Enterprises Version)" have been formulated to better suit the actual situations of small and medium-sized enterprises. There are two major categories: "Company Evaluation" and "Food Evaluation." "Company Evaluation" consists of four major categories, 15 medium-term categories, and 37 sub-categories, while "Food Evaluation" consists of two major categories and nine sub-categories. Additionally, we have set thresholds for the sub-items that we would like to see met by 2022 as standards for presenting ethical food to the public. The threshold for "Corporate Assessment" is 10 minor items related to compliance with laws and regulations and any two minor items included in the major item "Environment." The threshold for "Food Assessment" is any one minor item included in the major item "Procurement."Products that meet all 13 of these thresholds are considered ethical foods. The thresholds for 2022 were set in consideration of current global and domestic trends, prioritizing environmental and human rights issues that need to be resolved on a global scale. Going forward, we plan to update the thresholds in line with changes in society and people's values.

CCC Marketing believes that because the various food-related data collected from T Card users is connected to each individual, it may be possible to create a sustainable social impact in the field of food, and that by formulating indicators that encourage consumers to choose better consumption behavior, it may be possible to promote ethical food action in society. Currently, there is no clear definition or standard for ethical food, making it difficult for consumers to know which foods are ethical. Ethical foods are also found in the foods that consumers purchase at their regular stores, and we have created the Ethical Food Standards to inform consumers which foods are ethical.

CCC Marketing hopes that by providing an "Ethical Food Action Score" based on the "Ethical Food Standards," we can work with all stakeholders involved in food, including consumers, manufacturers, and distributors, to help ethical food become more widespread in society. Furthermore, each and every activity of the "T Card Everyone's Ethical Food Lab" will contribute to creating a food cycle that will connect to the future.

CCC Marketing's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.

■Date of formulation: Monday, September 12, 2022
■Name: T-Card Everyone's Ethical Food Lab Ethical Food Standards (Small and Medium-sized Enterprises Version)

■Development members:
*In alphabetical order
・Office3.11 Inc., Rumi Ide
・One Planet Cafe Co., Ltd. Peo Ekberg
・Specially Appointed Professor, Graduate School of 21st Century Social Design, Rikkyo University ・Mariko Kawaguchi, Fuji Oil Holdings Co., Ltd.
・Hiroko Sasaki, Chefs for the Blue General Incorporated Association
・Patagonia Japan Branch, Etsuko Nakanishi
・Takumi Hirai, Honshoku Co., Ltd.
・Professor at the Graduate School of Life Sciences, Tohoku University ・Sustainability Editorial Producer Kaori Fujita
・Yukiko Fujita, Kodawariya Co., Ltd.
・CHOMPOO Miki Morie
・Good Tables Co., Ltd. Kenji Yamamoto

・Future Sessions Inc. Hideyuki Arifuku and Rena Shibaike
・CCC Marketing Co., Ltd. Nozomi Takita, Emiko Nakagishi, Chisato Yuasa

*1: Unique data refers to approximately 70 million single IDs, over 3.5 billion purchase transactions per year, 6 billion types of product data handled by a network of 150,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.

Materials related to this matter

Co-creation platform "T Card Everyone's Ethical Food Lab" announces "Ethical Food Standards (Small and Medium-sized Enterprises Version)"

Inquiries regarding this matter
Public Relations Officer, CCC Marketing Co., Ltd.
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp