[Your "Gochisousama" (thank you for the meal) becomes a donation] United Nations World Food Programme Association "#Gochisousama Challenge" Fair held at Shonan T-SITE

2022.09.29 Press Releases
Culture Convenience Club Co., Ltd. / T-Point Japan Co., Ltd.

-The collaboration menu "Creme d'Anjou" is also on sale, with one school lunch donated.-

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as CCC) and T-Point Japan Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Keita Sugiura; hereinafter referred to as TPJ) have announced that they will open a lifestyle-oriented commercial facility with Tsutaya Bookstore at its core, "Shonan T-SITE" will be holding a fair for the social media campaign "#GochisousamaChallenge" from Thursday, September 29th at "GochisousamaChallenge." This campaign aims to reduce food waste and lead to donations to support school lunches in developing countries. The "#GochisousamaChallenge" is a campaign organized by the certified NPO Japan Association for the World Food Programme (hereinafter referred to as the United Nations WFP).

Background of the initiative: Does every Japanese person throw away one bowl of rice every day?

With up to 800 million people suffering from hunger, food waste, with one-third of the food produced in the world being wasted, has become a global problem. In Japan, too, approximately one bowl of food is wasted per person every day, amounting to approximately 5.22 million tons per year (2020), making Japan one of the world's leading food waste countries. This calls for a change in each individual's awareness and actions.

United Nations World Food Programmeis the United Nations' only food aid agency dedicated to eradicating hunger and poverty. We save lives in emergencies and use food assistance to build pathways to peace, stability and prosperity for people recovering from conflict, disasters and the impacts of climate change. In addition, since 2010, TPJ has been running a T-Point fundraising campaign called "Donations for the WFP School Meal Programme", and T members have donated T points equivalent to approximately 2.58 million yen to the initiative, which provides nutritious school lunches to schools in developing countries (as of the end of September 2022).

About this initiative: "#GochisousamaChallenge"

The United Nations World Food Programme (WFP)#ThankYouForTheMealChallenge" is a campaign in which, between Thursday, September 29th and Monday, October 31st, if you post on social media a photo of an action that will help reduce food waste or the "Gochisousama pose" using the two designated hashtags "#GochisousamaChallenge" and "#ZeroHunger," 120 yen will be donated to support school lunches in developing countries for each post.

This year's fair will be held at Shonan T-SITE, a popular destination for customers with an interest in social issues and the SDGs. The Shonan Tsutaya Bookstore on the first floor of Building 2 will feature a panel exhibition on food waste and hunger, as well as an introduction to food preservation methods to reduce food waste by Kureha Corporation, a special supporter of the #GochisousamaChallenge. Pop-up displays will also be available, including books and recipe books selected by the concierge for the fair.

In addition, the restaurant "LIFE SeaFor one week only, we will be selling "Creme d'Anjou," a dessert from the Anjou region of France, made with yogurt provided by Meiji Holdings Co., Ltd., a special supporter of the #GochisousamaChallenge. "Crème d'Anjou" is made using yogurt, which is often left over, and egg whites, which tend to be wasted. When you order it, 30 yen, the equivalent of one school lunch for a child in a developing country, will be donated. The recipe is from Shonan T-SITESpecial pageWe have introduced it here and you can try it at home.

Collaboration Fair Event Overview

Through the UN WFP's "#GochisousamaChallenge," CCC and TPJ aim to raise the interest of more customers in reducing food waste, one of the global challenges, and to promote efforts to realize a sustainable society among consumers, companies, and local communities, thereby aiming to solve social issues.

Materials related to this matter

[Your "Gochisousama" (thank you for the meal) becomes a donation] United Nations World Food Programme Association "#Gochisousama Challenge" Fair held at Shonan T-SITE

Inquiries regarding this matter
[Customer inquiries]
Shonan Tsutaya Bookstore
TEL: 0466-31-1510 (main)

[Inquiries regarding the Gochisousama Challenge]
Watanabe, Public Relations Officer, Japan Association for the World Food Programme, Certified NPO
TEL:045-221-2515　FAX:045-221-2534
E-mail: pr@jawfp.org

Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764／tsutaya_pr@ccc.co.jp
T Point Japan Co., Ltd. 　
Public Relations: Nonaka
TEL: 03-6800-4764