Launched a total communication package that links marketing with approximately 1,000 Tsutaya Bookstores and TSUTAYA stores nationwide
2022.10.03
Press Releases
Culture Convenience Club Co., Ltd. / CCCMK Holdings Co., Ltd.
- "Customer Experience Media Plan" that creates empathy through product and brand experiences at real locations, leading to purchases -
Culture Convenience Club Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Masuda Muneaki; hereinafter referred to as "CCC") and CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takahashi Yoshinori; hereinafter referred to as "CCCMKHD") began offering the "Customer Experience Media Plan," a total communication package that combines real customer experiences at approximately 1,000 Tsutaya Bookstores and TSUTAYA stores nationwide with marketing based on the unique data*1 of approximately 70 million T members held by CCCMKHD, from Monday, October 3, 2022.
In recent years, the ways in which consumers encounter products and brands have become more diverse, and companies are being asked to provide approaches and customer experiences that utilize both online and offline methods for their products and services.
Against this backdrop, CCC and CCCMKHD have begun offering communication packages that can be used by companies to promote their products and brands using Tsutaya Bookstore, TSUTAYA, and T-SITE, a lifestyle-oriented commercial facility centered around Tsutaya Bookstore.
You can also choose a store that matches your products and brand based on the concept of each TSUTAYA bookstore and the locations of TSUTAYA bookstores, which are located in a wide range of areas from Hokkaido to Okinawa. Through real customer contact points at approximately 1,000 stores nationwide, you can use this service to communicate with customers in various ways, such as displaying products in stores, selling products, hosting events, and sampling.
Furthermore, by combining it with the advertising media and marketing solutions provided by CCCMKHD, you can seamlessly disseminate information (digital advertising, etc.) to approximately 70 million T members, encourage in-store visits, measure the effectiveness of promotions, and analyze users' lifestyles. For customers and T-members who visit Tsutaya Bookstores and TSUTAYA, we offer a space where they can enjoy culture and lifestyles, as well as a place where they can have chance encounters with products and brands.
Through this package, CCC and CCCMKHD will create an opportunity for consumers to experience the brand concept and story at a real location, thereby increasing awareness and empathy for the product and brand.
Going forward, we will continue to combine the wide variety of data we receive from consumers with the assets of the CCC Group, including Tsutaya Bookstore and TSUTAYA, to support total communication between customers and products and brands. By combining our database with our platform of brick-and-mortar locations, including stores, we will work to solve the problems of a wide range of companies.
"Four Promotion Packages" recommended for corporate promotion managers
*The following are just some examples, and we will make suggestions based on your needs.
1. "Automobile Exhibition & Test Drive Plan" (for mobility manufacturers/car dealers)
・Vehicle exhibits at "Tsutaya Bookstore," "TSUTAYA," and "T-SITE" (to promote product and brand awareness)
・Providing test drive departure and arrival space in store (product and brand experience)
・Giving and analyzing visitor points using T-Points
・Promoting visits to stores and distributors (direct promotions via direct mail, etc./contact analysis)
2. "POPUP Showroom Development Plan" (for house builders/housing material manufacturers)
・Mini showroom development at "Tsutaya Bookstore," "TSUTAYA," and "T-SITE" (product and brand experience)
・Giving and analyzing visitor points using T-Points
・Promoting visits to stores and housing exhibitions (direct promotions via direct mail, etc./contact analysis)
3. "Health Food Experience Plan" (for health food manufacturers/cosmetics manufacturers)
・Direct sampling (product and brand experience) at "Tsutaya Bookstore," "TSUTAYA," and "T-SITE"
*You can also distribute it to your target customer base.
・Sampling subject analysis (demographics, lifestyle, preferences, etc.)
・Promoting in-store visits (direct promotions via direct mail, etc./contact analysis)
4. "Beverage/Alcohol Experience & Sales Plan" (for consumer goods manufacturers)
・Product display and sales at "Tsutaya Bookstore," "TSUTAYA," and "T-SITE" (product and brand experience)
・Increase in-store visits (promotions through digital advertising, etc./contact analysis)
・Promotional activation by influencers (SNS posts, etc.)
"Customer Experience Media Plan" Overview
You can download the document here.
*1: Unique data refers to approximately 70 million single IDs, over 3.5 billion purchase transactions per year, 6 billion types of product data handled by a network of 150,000 stores, customer DNA persona data consisting of thousands of items, offline and online movement and behavior data, media contact data, and CCC Marketing Group's original enhanced data.
Materials related to this matter
Started offering a total communication package that links marketing with approximately 1,000 "Tsutaya Bookstore" and "TSUTAYA" stores nationwideInquiries regarding this matter
CCCMK Holdings Co., Ltd.
Public Relations Officer: Hatanaka
TEL: 03-6800-4464
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