Co-creation platform "T Card Everyone's Ethical Food Lab" and "Hello, Ethical" A pizza restaurant that will change the future" will open for one day only at CRAZY PIZZA
2022.10.06
Press Releases
CCCMK Holdings Co., Ltd.
- An ethical food event will be held where participants can eat and learn about pizza topped with ingredients that meet the "Ethical Food Standards (Small and Medium-sized Enterprises Version)" -
CCCMK Holdings Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Takahashi Yoshinori; hereinafter referred to as "CCCMKHD") is a co-creation platform that utilizes T-Card data and assets to engage in dialogue with various stakeholders across industries, primarily with consumers, to think about and take action on ethical food actions that will lead to the global issue of "sustainable food."T Card Everyone's Ethical Food Lab"We are working on this.
On Thursday, September 15, 2022, as part of our efforts to promote ethical food action, we held an ethical food event where people could eat and learn, "Hello, Ethical: A Pizza Shop That Will Change the Future," at "CRAZY PIZZA SQUARE" (1F Share Tenjin, 1-2 Tenjincho, Shinjuku-ku, Tokyo). The event offered eight special pizzas prepared by Chef Masakazu Taira of popular restaurants "Don Bravo" and "CRAZY PIZZA," which are visited by fans from all over Japan, and up-and-coming food producer and chef Mikio Morieda, who is also involved in the formulation of the "Ethical Food Standards."Pizza is a food that is familiar and easy to eat for a wide range of people, as it is topped with a variety of ingredients such as vegetables, meat, and fish. Taking advantage of the characteristics of this pizza, we held an experiential event where people could learn while eating pizza that "anyone can take ethical action."
On the day, participants enjoyed pizza topped with free-range Tosa Jiro chicken, Miyagi ASC Ginou salmon, and organic eggs from Kurofuji Farm, while learning about the purpose of the T-Card Everyone's Ethical Food Lab, which is to think about and act on ethical food actions that lead to sustainable food, as well as the significance and content of the Ethical Food Standards announced in March.
■Event flow
Participants were asked to choose one of eight types of pizza topped with ethical ingredients in advance, and on the day of the event, when they opened the pizza box they were served they were shown how their chosen pizza was connected to the future of food. In addition, guests were given cards that listed how ethical the ingredients were and the ethical points of the producers, and a talk session was held with experts from the ``T Card Everyone's Ethical Food Lab'' and Chefs for the Blue representative directors Hiroko Sasaki and Miki Morieda, as well as Chef Masakazu Taira. Sasaki and Morieda explained the "Ethical Food Standards" and social issues surrounding the ethical ingredients used in pizza toppings, while Chef Taira spoke about his ethical perspective as a chef and his pursuit of deliciousness using ethical ingredients. While enjoying pizza, participants were able to deepen their understanding and empathy for ethical food.
<8 types of pizza and ingredients>
"Pizza that creates the future of the ocean"
FIP Edomae Instant Sea Bass Sardinian-Style Pizza
Topping: Edomae Instant Marinated Sea Bass
Theme: "Harvesting while managing" - the future of the ocean is here
"Pizza that supports happy and healthy lives for animals"
Golden combination pizza of free-range Tosa Jiro chicken and potatoes
Topping: Tosa Jiro cut meat
Theme: Meat from happy local chickens raised in a "chicken-like" way
"Pizza that supports happy and healthy lives for animals"
Hokkaido Free-Range Pork Mayonnaise and Corn Pizza for Adults
Topping: Hokkaido free-range pork sausage
Theme: Sausage made from free-range pork
"Pizza that supports happy and healthy lives for animals"
Kurofuji Farm Organic Egg and Mushroom Bismarck Style
Topping: Real organic eggs
Theme: Organic JAS certified, Japan's first organic eggs
"Pizza for the health of the ocean"
Miyagi ASC Silver King Salmon Saor Pizza
Topping: ASC-certified Miyagi Prefecture Western-style smoked silver salmon slices
Theme: Protecting a healthy ocean and raising healthy fish
"Pizza that nourishes the healthy earth"
JAS Organic Komatsuna Napoli-style Agrodolce Pizza
Topping: Organically grown komatsuna
Theme: Protecting the soil ecosystem and growing healthy vegetables
"Pizza that supports happy and healthy lives for animals"
Tokyo Isonuma Milk Farm's Young Beef Sausage Pizza Tagliata Style
Topping: Young beef sausage
Theme: Sausage made from carefully raised male cattle
"Pizza that eliminates waste from the ocean"
Goto Unused Fish Ham and Fresh Tomato Margherita Pizza
Topping: Goto fish ham
Theme: Enjoy the deliciousness of wasteful fish species
"T Card Everyone's Ethical Food Lab" will continue to create opportunities to engage with consumers and make ethical food feel more familiar, in order to promote awareness, empathy, and understanding of ethical food.
CCCMK Holdings will work with all stakeholders involved in food, including consumers, manufacturers, and distributors, to help ethical food become more widespread in society, and each and every activity of the "T Card Everyone's Ethical Food Lab" will contribute to creating a food cycle that will connect to the future.
Materials related to this matter
Co-creation platform "T Card Everyone's Ethical Food Lab" and "Hello, Ethical" A pizza restaurant that will change the future" will open for one day only at CRAZY PIZZA
Inquiries regarding this matter
Public Relations Officer, CCCMK Holdings Co., Ltd.
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp
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