CCC Marketing Research Institute participates in Akita Prefecture's "Half-Farming, Half-X" program in Nikaho City
2022.10.12
Press Releases
CCCMK Holdings Co., Ltd.
- Towards regional revitalization consulting services that lead to sustainable regional development -
CCC Marketing Research Institute (hereinafter referred to as "CCC Marketing Research Institute"), a think tank at CCCMK Holdings Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Takahashi Yoshinori), which weaves together the thoughts of consumers, will participate in a monitor survey on "Half-Farming, Half-X," one of the initiatives to solve local agricultural, forestry, and fishery issues, which will be implemented by Akita Prefecture in Nikaho City from September 2022.
"Half-farming, half-X" refers to a lifestyle in which one balances work in the primary industries of agriculture, forestry, and fishing with work in "X (something)" other than agriculture. Akita Prefecture is promoting the "half-farming, half-X" model as one way to address the regional issue of a declining agricultural population due to population decline and an aging society.
As a "think tank that walks and thinks together with the people who live there," CCC Marketing Research Institute has launched a regional revitalization consulting service that views the region and its residents as one "town" and uses the power of "data," "creativity," and "consulting" to create the future of the "town."Starting in 2021, in order to further deepen our regional revitalization consulting services that will lead to sustainable regional development, we have decided to participate in the "Half-Farming, Half-X" monitor survey program being conducted by Akita Prefecture in Nikaho City.
This program involves farm work at a fig farm from September 27th to 29th, farm work and interaction with agricultural businesses and players working to revitalize the region from October 17th to 30th, and workshops to identify issues from a field perspective and then consider solutions.
At CCC Marketing Research Institute, consultants from CCC Marketing Research Institute will be working in local agriculture, discussing their passion for agriculture with producers and local players, and will use this to provide consulting aimed at resolving the local issues facing Nikaho City. Going forward, we will further strengthen our regional revitalization consulting services based on the experience and knowledge we have gained through this initiative, and will use our unique perspective and attitude of being close to the people who live there to solve town issues.
■Name: CCC Marketing Research Institute (CCC Marketing Research Institute)
■Established: July 21, 2020
■We were launched in 2020 to realize what consumers want, taking into account consumer consumption data, insights, changes in mindset, as well as the social environment and economic situation. As a "think tank that walks and thinks together with consumers," we strive to understand consumers' awareness, and based on their opinions, we will accompany you in creating your future through the power of "data," "creativity," and "consulting."
CCCMK Holdings' group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.
■ Explanation of Nikaho City, Akita Prefecture, which is implementing a half-farming, half-X system
Nikaho City is located on the southwestern edge of the coast of Akita Prefecture, surrounded by Mount Chokai and the Sea of Japan. It is a town with a population of approximately 23,000 people and is rich in natural resources. It was established on October 1, 2005, when the three towns of Nikaho, Kanaura, and Kisakata merged. Akita Prefecture is known as the warmest region in the prefecture where spring arrives earliest, and it also has little snowfall.
Primary industries such as fishing and agriculture, as well as high-tech industries centered on manufacturing, are thriving in the city, and the city is developing with a focus on child-rearing, welfare, and support for the working generation. Local specialties include natural rock oysters grown in the underground waters of Mount Chokai, cod, all parts of which can be eaten, sandfish, figs, and rice varieties such as Hitomebore and Sasanishiki.
Materials related to this matter
CCC Marketing Research Institute participates in Akita Prefecture's "Half-Farming, Half-X" program in Nikaho City
Inquiries regarding this matter
Public Relations Officer, CCCMK Holdings Co., Ltd.
TEL: 03-6800-4464
MAIL: cccmkpr@ccc.co.jp
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