CCC Marketing Research Institute supports Takushoku University's regional revitalization efforts

2022.10.13 Press Releases
CCCMK Holdings Co., Ltd. / CCC Marketing Research Institute

- Utilizing T-Point data to survey usage trends at roadside stations following the opening of the Chubu-Odan Expressway -

CCCMK Holdings Co., Ltd. (Head office: Shibuya-ku, Tokyo; CEO: Takahashi Yoshinori; hereinafter referred to as "CCCMKHD"), a think tank that works together with consumers to think and work together, aims to solve local issues together with various parties. CCC Marketing Research Institute (Director: Niihashi Minoru; hereinafter referred to as "CCC Marketing Research Institute"), which aims to solve local issues together with various parties as "a think tank that works together with consumers to think and work together," has provided support using T-Point data for a usage trend survey of "Fujikawa Roadside Station" (Fujikawa Town, Yamanashi Prefecture) conducted by Takushoku University, and the results of the survey were presented at the symposium "Fujikawa Renaissance 2022: Reviving a New Fujikawa River Shipping" ( https://www.takushoku-u.ac.jp/newsportal/summary/summary_220824_18162.html ) was announced.

Background of the initiative

Fujikawa Roadside Station is a roadside station located on the Chubu-Odan Expressway, which connects Yamanashi and Shizuoka prefectures. Since its opening in 2016, the station has been a member of the T-Point program, and over 20,000 people from various regions visit the station each year and use their T-Points for shopping.

Since 2017, Takushoku University and Fujikawa Roadside Station have been working together on research and product development by students on the theme of regional revitalization. At the symposium "Fujikawa Renaissance 2022: Reviving New Fujikawa River Shipping," held to commemorate the first anniversary of the opening of the Chubu-Odan Expressway, T-Point data was used to investigate and announce changes in usage trends at Fujikawa Roadside Station due to the opening of the Chubu-Odan Expressway.

To date, CCC Marketing Research Institute has engaged in industry-academia collaboration with various universities and research institutes, based on lifestyle data from approximately 70 million consumers who use T Points. As part of this symposium, we collaborated with Fujikawa Roadside Station to help students from Takushoku University verify a hypothesis they had put forward using T-Point data on how customer demographics and usage patterns have changed since the opening of the Chubu-Odan Expressway.

Summary of the survey conducted by Takushoku University

<Overview>
Using August 29, 2021, when the Chubu-Tokaidō Expressway was fully opened, as the starting point, we conducted an analysis using T-Point data (statistical data) from Fujikawa Roadside Station for the three months before the opening (August 30, 2020 to November 29, 2020) and the three months after the opening (August 29, 2021 to November 28, 2021), and analyzed changes in users of Fujikawa Roadside Station (residential area, purchase amount, etc.).


・The opening of the Chubu-Odan Expressway has increased the number of users from neighboring prefectures
Shizuoka Prefecture in particular saw a growth rate of 120%.
・Sales and number of people by prefecture are dominated by Yamanashi and Shizuoka prefectures
Both figures have increased since before the opening of the Chubu-Odan Expressway. There was also a slight increase in the one prefecture and three prefectures in the metropolitan area.
・Average customer spending increased overall
It was found that the average customer spending is high in the one prefecture and three prefectures in the metropolitan area, and that Shizuoka Prefecture also has a high average customer spending comparable to that of the metropolitan area.
・By age group, the number of customers increased in almost all age groups, including young people.
It was found that the age group that most frequently uses Fujikawa Roadside Station is women in their 40s to 60s.

CCC Marketing Research Institute will continue to collaborate with various companies and organizations to utilize data to revitalize local communities.

CCCMKHD's group mission is "UNIQUE DATA, SMALL HAPPY." Our major mission is to connect "individual lifestyles" with the "society" that surrounds them, and to create small moments of happiness every day for every person in the world. By refining unique data into valuable information and working together to address various social issues, we aim to create a better, more sustainable society.

Overview of CCC Marketing Research Institute

Name: CCC Marketing Research Institute (CCC Marketing Research Institute)

Established: July 21, 2020

It was launched in 2020 to realize consumers' "slightly nice" goals, based on consumer consumption data, insights, changes in mindset, as well as the social and economic environment.

As a "think tank that walks and thinks together with consumers," we strive to understand consumers' awareness, and based on their opinions, we will accompany you in creating your future through the power of "data," "creativity," and "consulting."

Materials related to this matter

CCC Marketing Research Institute supports Takushoku University's regional revitalization efforts

Inquiries regarding this matter
CCCMK Holdings Co., Ltd.
Public Relations: Hatanaka TEL: 03-6800-4464