TSUTAYA x Subarusha x bizplay, a project to discover future bestselling business book authors, have selected the grand prize winner for the 1st Japan Business Book Newcomer Award from a total of 301 entries!

2022.10.31 Press Releases
Culture Convenience Club Co., Ltd.

-The grand prize winning work, "Japan's Most Enjoyable Tax Lesson," will be released at TSUTAYA stores nationwide next year-

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and CEO: Masuda Muneaki / hereinafter referred to as CCC), comprehensive publisher Subarusha Co., Ltd. (Head office: Toshima-ku, Tokyo / Representative Director: Tokudome Keitarou / hereinafter referred to as "Subarusha"), and Innovation & Co., Ltd. (Head office: Shibuya-ku, Tokyo / Representative Director: Saito Kazuma / hereinafter referred to as "Chirayomi") are collaborating to discover future bestselling business book authors, with Shigehisa Nagamatsu, whose book "90% of what we think of ourselves is how we speak" has sold 1.1 million copies and was the number one best-selling book of 2021 (according to Nihon Honpo), serving as executive producer. The final selection and award ceremony for the 1st Japan Business Book Newcomer Award was held on Friday, October 28th.

This is the first time the awards have been held, and from a total of 301 entries, we are pleased to announce that in addition to the Grand Prize winner, we have selected five other awards, including the TSUTAYA Award, Producer's Special Award, Chirayomi Award, and Special Award, as detailed below.

■Final selection results for the 1st Japan Business Book Newcomer Award
・Grand Prize: "The Most Fun Tax Lesson in Japan" (Keigo Sasa)
・TSUTAYA Award: "The Art of Delegating - The Best Way to Delegate and Make People Happy" (Wataru Yamamoto)
Chirayomi Award: "The Power of Apologies" (Uchida Yuji)
Producer's Special Award: "Pushing a Wheelchair with High Heels" (Hatakeyama Orie)
・Special Award: "The Habit of Doing It Immediately" (Takuya Mizue)

■Judges' overall comments
The thing I struggled with the most this time was deciding who should win the grand prize, but I am truly grateful that the project to discover a new business book award has turned out to be even better than I expected. Nothing has been decided yet, but I am currently filled with the desire to provide some kind of publishing support to today's finalists. While the publishing industry as a whole is in a slump, I hope to revitalize Japan through the power of books. We are determined to fulfill our mission as senior authors by producing future bestselling authors from here.

■Comments on each award
Grand Prize: "The Most Enjoyable Tax Lesson in Japan" (Keigo Sasa)
Thank you for the wonderful presentation. I was excited. This award was not based on merit, but on my honest desire to hear and read Sasa's presentation. He is also skilled in copywriting and has overwhelming content strength and marketing ability. I hope that by using the world of taxes as a starting point, this will open up a new world of business books and lead to the creation of many best-selling books. It looks like it will be a business book that can be read by a wide range of people.

(Executive Producer: Shigehisa Nagamatsu)

TSUTAYA Award: "The Art of Delegating - The Best Way to Delegate and Make People Happy" (Wataru Yamamoto)
The skill of delegating is a broad and deep management concern for many different people. The theme of "leaving it all to one person" may seem like a negative wording, but in fact the content has been carefully crafted, and I could imagine a content that lived up to the title. I'm looking forward to it!

(CCC BOOKSTORE Company President/Shinichiro Kamaura)

Chirayomi Award: "The Power of Apologies" (Uchida Yuji)
A new idea that transforms the negative keyword "apologize" into a positive one through the way you do things and the way you think. What appealed to me was that it was highly relatable and could be accepted by a wide range of people. I hope they will further refine it.

(Chirayomi CEO/Kazuma Saito)

Producer's Special Award: "Pushing a Wheelchair with High Heels" (Hatakeyama Orie)
Business books are very broad. In an age where even the way one lives is included, Hatakeyama's way of life is not just that of a "mother who struggled" but is important for Japan today. I am confident that this book will provide the kind of "inspiration" that is often forgotten in business books.

(Executive Producer: Shigehisa Nagamatsu)

Special Award: "The Habit of Doing It Immediately" (Takuya Mizue)
I could imagine him as a future star author who would travel all over Japan and deliver his message. The best thing about it is that it seems like anyone can wear it. I appreciated his star quality as an author.

(Subarusha Editorial Department Editor-in-Chief/Uezu Yasunari)

The grand prize winner, "Japan's Most Enjoyable Tax Lesson," is scheduled to be published as a book sometime next year, and we will be working with the editorial team at Subarusha to turn it into a book. In addition, the book will be available in a corner in the book section of TSUTAYA stores nationwide (excluding some stores), and will also be available in bookstores and e-book stores nationwide.

Through this award, CCC, Subarusha, and Chirayomi will continue to aim to produce business book authors with ideas and content that will enrich our lives in the future, and to propose self-improvement and rich lifestyles to working and living readers.

What is the Japan Business Book Newcomer Award?

■Outline: 
This award is an open project co-sponsored by CCC, Subarusha, and Chirayomi, with the aim of "discovering future best-selling business book authors who lie dormant in the private sector."
For this project, we have appointed Shigehisa Nagamatsu as executive producer. His book, "90% of a person's personality is determined by how they speak," has sold 1.1 million copies and was the number one best-seller of 2021 (according to Nihon Honpo). Subarusha is committed to publishing the book with Nagamatsu's full cooperation, including editorial guidance and sales production. In addition, TSUTAYA will support the debut of new authors by selling the book extensively at its in-store sales areas (excluding some stores).

■Award　Additional prizes may be awarded depending on the content of the application.
-Grand Prize: 1 work
① Prize money of 300,000 yen
② Publication
3. Large-scale launch in TSUTAYA bookstores nationwide
-TSUTAYA Award, Chirayomi Award, Producer's Special Award, Special Award: A few people. Considering publishing a book

■Schedule
-Application period: Tuesday, February 1, 2022 to Sunday, July 10, 2022 23:59
-Result notification: First selection result notification early August 2022
-Final selection: Friday, October 28, 2022 (Award ceremony will also be held on the same day after the selection)
-Book publication: Scheduled for 2023

■ Executive Producer/Shigehisa Nagamatsu Profile

Materials related to this matter

The grand prize winner for the 1st Japan Business Book Newcomer Award, a project to discover future bestselling business book authors, has been decided from a total of 301 submissions, led by TSUTAYA, Subarusha, and bizplay!

Inquiries regarding this matter

Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp