Richmond Hotels' first experiential hotel, Richmond Hotel Premier Tokyo Scuola, is the first hotel in the world to feature spatial design on an entire floor by the CCC Group

2022.11.28 Press Releases
Culture Convenience Club Co., Ltd.

- "SHARE LOUNGE" to open in hotel for the first time on December 27, 2022 -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo / President and CEO: Masuda Muneaki) has been involved in the spatial design of one floor of Richmond Hotel Premier Tokyo Scuola (now Richmond Hotel Premier Tokyo Oshiage), which is being renovated as Richmond Hotels' first experiential hotel by RNT Hotels Co., Ltd. (Head office: Setagaya-ku, Tokyo / President and CEO: Motoyama Kohei), which is responsible for the hotel business at Royal Holdings Co., Ltd. For the first time in the CCC Group, Culture Convenience Club was involved in the spatial design of one floor of the hotel, including the selection of appliances, books, and art in the guest rooms, as well as the art direction and book direction for the common areas. In addition, SHARE LOUNGE Oshiage, the first of its kind in a hotel, will open on Tuesday, December 27, 2022.

[The "Concept Floor" (13th floor) is where people who want to enjoy culture gather and discover new cultures]
　The CCC Group designed the space for the entire hotel floor, the 13th floor, known as the "concept floor."Based on the concept of "Club "Culture"," each room has a theme of "BOOK," "Video," "Game," or "JAPAN," allowing guests to encounter, explore, and enjoy new cultures. The concept rooms were designed to take advantage of the strengths of the CCC Group, such as books and home appliances. We will also direct the art in the hallways and other common areas, embodying "culture" throughout the entire floor and offering a hotel stay that is "experienced and enjoyed."

① Ginza Tsutaya Bookstore to be art directed under the theme of "Playful Art"
Ginza Tsutaya Bookstore was in charge of art direction for the common areas, with the theme of "Playful Art."There are new realizations and discoveries that can be made through engaging in activities and play. And when you look at your surroundings from a different perspective, a new world opens up before you. Ginza Tsutaya Bookstore will present artworks that will inspire you to see and feel exciting art and bring back your sense of playfulness, from a unique perspective.
　When you step down to the 13th floor, you will be greeted by a variety of artworks that can only be seen here. The museum also exhibits unique, colorful portraits by Ryosuke Misawa of pop culture pioneers that fit the renovation concept. In addition, the corridor leading to the rooms is lined with works by Masahiro Masuda, set against the backdrop of Oshiage scenery, and created through multiple processes including photography, image projection, and silkscreen printing, giving the impression of the overlapping of time. It is a place where you can get to know the city through art and make new discoveries.

②Book direction on the theme of "From Edo to Tokyo"
The theme of the book direction for the bookshelves in the elevator hall on the 13th floor is "From Edo to Tokyo."Sumida Ward developed as the birthplace of Edo culture and is also the birthplace of ukiyo-e artist Katsushika Hokusai, and has a history where tradition lives on even today. We will focus on the culture and art that has been passed down to the present day, and present art books by symbolic artists that trace the changes that have taken place from Edo to Tokyo. You can enjoy the books on the bookshelf in your room. 3. CCC Group directs guest rooms

■ Concept room "BOOK"
We offer three types of rooms based on the book concept. This is a "guest room where you can read books" that focuses on four cultures: "art," "travel," "children," and "food," and is selected from a perspective unique to TSUTAYA Bookstore, with the aim of "making guests want to pick up books while traveling" and "enhancing the travel mood."Enjoy your stay surrounded by books and enjoy your own personal reading space.

[Four themes]
・"Art"...We have selected books that allow you to experience art from various perspectives, from easy-to-read entertainment to architecture and fashion. You can discover new things.
・Travel: We will make suggestions based on your travel goals, such as a trip to be soothed by nature or a trip to enjoy a luxurious experience. Next
Find your travel destination.
・"Children"...We have collected exciting books that will tickle the child's heart, including pop-up books that adults can enjoy as well as children's books that are fun to learn from. Enjoy a fun time with your family or with other adults.
・"Food"...We have selected books related to food, such as global food culture, Japanese tea culture, and the world of tableware that adds color to food. Spend some time reading to enrich your daily life.

・"Standard Book Room (currently Superior Twin Room)"Starting from 27,000 yen / Capacity 1-4 people / 38.0 m²
Each room is themed around a particular culture and is stocked with visually appealing books and books that can be read even during a short stay. Each room is decorated with art pieces selected by Ginza Tsutaya Bookstore to match the theme.

・"The Premium Book Room (now Deluxe Twin Room)"From 41,000 yen / Capacity 1-4 people / 54.4㎡
・"The Royal Book Room (now Premier Twin Room)"37,000 yen / Capacity 1-3 people / 49.6㎡
These are the only two rooms where you can read books from all four cultures, and we have selected books that are different from the "Standard" books. In addition, "The Royal" features luxurious interiors perfect for anniversaries, while "The Premium" offers high-quality interiors perfect for relaxing with large groups.

■ Concept Room "Hobbies"
The rooms are based on the concept of "hobbies" and are equipped with appliances selected by Tsutaya Electrics Enterprise. Two types are available, with themes of "video" and "games."

・"Box Theater Room (currently Single/Double Room)"Starting from 14,000 yen / Capacity 1-2 people / 18.9 m² An approximately 85-inch screen is projected onto the wall using a projector, allowing you to enjoy a realistic visual experience, such as watching a movie or a live performance, in your own private space while lying in bed.

・"Trial Gaming Room (currently Moderate Double Room)"From 15,500 yen / Capacity 1-2 people / 23.5㎡
The rooms where you can enjoy "games" are equipped with the specs to allow you to enjoy popular PC games to your heart's content. This gaming room for adults is equipped with gaming monitors, chairs, headphones, and even lighting that creates a realistic atmosphere, allowing you to concentrate on your gaming experience without worrying about being seen by others, and will get you excited.

■ Concept Room "JAPAN"
・"Modern Japanese-style Room (new connecting room)"From 42,000 yen / Capacity 1-4 people / 71.7㎡

④Tsutaya Electrics Enterprise selects home appliances
Tsutaya Electrics Enterprises has selected high-quality home appliances so that you can relax and feel at home while staying at the hotel. We have a wide selection of home appliances that combine functionality and design, making them a pleasure to use and to look at.

A place where new ideas are born and shared. "SHARE LOUNGE" (5th floor)
Combining the convenience of a shared office with the comfort of a lounge, this new space can be used as both a cafe and an office, allowing you to spend your time freely and in your own way to your heart's content.
We aim to create a community space where guests can plan their trip at the beginning, take a break during their trip, and reflect on their journey, and where local residents can use the space as a place to work, a cafe, an office, or just relax, and where people can meet and interact, not only with guests but also with residents of the Oshiage area.

Reservations for the SHARE LOUNGE will begin on Tuesday, December 27th.

■■■ Hotel Overview ■■■
・Official name: Richmond Hotel Premier Tokyo Scuola
(Currently Richmond Hotel Premier Tokyo Oshiage)
・Address: 1-10-3 Oshiage, Sumida-ku, Tokyo
Access: 1 minute walk from Oshiage Station, 3 minutes walk from Tokyo Skytree Station
・TEL: 03(5819)0731
・Total number of rooms: 260 / Capacity: 627 people
13 floors above ground (5th floor: lobby, front desk, lounge; 6th to 13th floors: guest rooms)
・Total floor area: 11,423 m2 (3,455 tsubo)

・Company name: RNT Hotels Co., Ltd. https://rnt-hotels.co.jp/
・Established: April 2004
・Address: 1-34-6 Sakurashinmachi, Setagaya-ku, Tokyo
・Representative: President and CEO Kohei Motoyama
・Business details: Management of Richmond Hotel, etc.

Materials related to this matter

Richmond Hotels' first experiential hotel, Richmond Hotel Premier Tokyo Scuola, is the first hotel in the world to feature spatial design on an entire floor by the CCC Group

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764／tsutaya_pr@ccc.co.jp