"CCC OUTDOOR LAB" x "Nordisk" set up outdoor viewing area for "T Point x ENEOS Golf Tournament"

2023.03.30 Press Releases
Culture Convenience Club Co., Ltd. / Nordisk Japan Co., Ltd.

- Proposing a new way to enjoy watching golf that incorporates the Nordic concept of "hygge" -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and CEO: Muneaki Masuda; hereinafter referred to as "CCC")'s "CCC OUTDOOR LAB," which carries out various activities to make the outdoors a culture, and Nordisk Japan Co., Ltd. (Head office: Minato-ku, Tokyo; President and CEO: Hironobu Washizaki; hereinafter referred to as "Nordisk"), which has a mission to introduce the Nordic lifestyle to Japan and focuses on the outdoor lifestyle, have set up an "outdoor viewing area" that proposes a new way to enjoy watching golf, incorporating the Nordic concept of "hygge," at the JLPGA Tour "T Point x ENEOS Golf Tournament," held at Kagoshima Takamaki Country Club (Aira City, Kagoshima Prefecture) for three days from Friday, March 17th to Sunday, March 19th, 2023.

Since the first tournament was held in 2010, CCC has implemented many projects that have led to new golf tournaments. This 12th tournament will be the first to be held without restrictions amid the COVID-19 pandemic, and CCC OUTDOOR LAB and Nordisk have implemented a new initiative that allows people of all ages and genders to enjoy watching golf at their leisure in the lush greenery of the golf course.

Denmark, where Nordisk is headquartered, is known as the "happiest country in the world" and is known for the high level of happiness among its citizens. In Denmark, there is a special word called "hygge," which describes "a rich way of spending time and a state of mind, a comfortable time and space that is relaxing and soothing, and the sense of happiness that comes from that experience."This time, we have adopted the Nordic concept of "hygge" as a new way to enjoy watching golf, and created an "outdoor viewing area" directly behind the teeing area of the 9th hole, with lounge chairs for relaxing inside a large tarp set up to block out the sun and wind. We also have an outdoor model booth that conveys the world of "hygge" offered by Nordisk.

Many spectators flocked to the outdoor viewing area every day, and by watching the players' heated battles as they put on their best performances, we were able to convey to them the joy of golf and the true essence of sports - moving people's hearts.

■Comment from Hironobu Washizaki, Nordisk Japan Co., Ltd.
We are pleased that this collaboration with CCC will allow us to propose a new style of golf viewing. Our company's slogan is "Nature is Luxury," and we believe that nature is a great luxury and that spending time in nature leads to an improved "quality of life."Outdoor activities and golf are both enjoyed in the great outdoors, and this "outdoor viewing area" is a space where you can truly experience "Nature is Luxury."Nordisk will continue to work to provide opportunities for many people to experience the outdoors and feel the hygge spirit.

CCC OUTDOOR LAB will continue to collaborate with various companies to propose new styles in the outdoor field in order to continue to make the outdoors a part of culture.

Materials related to this matter

"CCC OUTDOOR LAB" x "Nordisk" set up outdoor viewing area for "T Point x ENEOS Golf Tournament"

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Officer: Ando / TEL: 03-6800-4464

Nordisk Japan Co., Ltd.
Public Relations: Kamiyama / TEL: 03-6885-8206