"TSUTAYA BOOKSTORE Joso Interchange" opens on May 27th

2023.04.27 Press Releases
Culture Convenience Club Co., Ltd. / Toda Corporation

- Promoting the sixth industrialization of agriculture*1 in Agriscience Valley Joso (Joso City, Ibaraki Prefecture) -

Toda Corporation (Head office: Chuo-ku, Tokyo; President: Seisuke Otani), Towa Kanko Kaihatsu Co., Ltd. (Head office: Oshima-gun, Yamaguchi Prefecture; President: Takeshi Kobayashi; hereinafter referred to as "Towa Kanko Kaihatsu"), a Toda Corporation Group company, and Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Yoshinori Takahashi; hereinafter referred to as "CCC") are participating as PPP business partners in the "Agriscience Valley Project (Joso City, Ibaraki Prefecture)," and will be grand opening "TSUTAYA BOOKSTORE Joso Interchange" on Saturday, May 27, 2023, located right next to the Joso Interchange on the Ken-O Expressway.

The "Agriscience Valley Concept" is centered around the area around the Joso Interchange on the Ken-O Expressway, and aims to contribute to regional revitalization by creating a new base through the sixth-sector agricultural industry, with a focus on food, agriculture, and health. In this project, "TSUTAYA BOOKSTORE Joso Interchange" will create a tertiary industry space that will attract a diverse range of customers, thereby contributing to the formation and development of a vibrant and unique local community in Joso City.
The facility is based on the concept of a "Second House," and is a multi-purpose bookstore that offers lifestyle suggestions based on the themes of "parents and children," "lifestyle," and "food," centered around the "BOOK & CAFE" where customers can leisurely select books before purchasing while enjoying a coffee or other beverage. We offer a space where the whole family can spend time together, with play areas both inside and outside the facility that parents and children can enjoy.

*1 Since it incorporates not only the original primary industries of agriculture, forestry and fishing, but also secondary industries (industry and manufacturing) and tertiary industries (sales and services), it means "6", which is the product of "1 for primary industry" x "2 for secondary industry" x "3 for tertiary industry".

About "TSUTAYA BOOKSTORE Joso Interchange"

"BOOK & CAFE" (planned by CCC and operated by Towa Tourism Development) offers a casual and creative lifestyle
・"Parents and Children": "kusuguru" (an all-weather children's playground with activities that promote the development of children's minds, bodies, and minds) Planned by Bornelund Co., Ltd. and operated by Towa Tourism Development
・"Lifestyle": "Honda ASV-Lab." (Honda R&D's test base for technology demonstration experiments and a space for disseminating technical information) Honda R&D Co., Ltd.
・"Food": "Yumekobo Kona to Cream Joso Rêves" (Specialty Bakery & Cafe) Inoue Food Co., Ltd.
・Food: "SENDA BANDA" (premium gelato shop using home-grown strawberries and local seasonal produce) TODA Nobo Joso (same)

[Facility Overview]
Name: TSUTAYA BOOKSTORE Joso Interchange
Location: Around 1737 Misakashinden, Joso City, Ibaraki Prefecture
(With the completion of the land readjustment project, the address will change to "3 Musubimachi, Joso City, Ibaraki Prefecture" from April 28, 2023.)
Site area: 20,948.81㎡
Building area: 3,158.43㎡
Total floor area: 2,977.54㎡
Operated by: Towa Tourism Development Co., Ltd.
Design/Supervision: SUPPOSE DESIGN OFFICE Co., Ltd.
Construction: Showa Construction Co., Ltd.
Opening: Saturday, May 27, 2023 Business hours: 9:00-21:00 Closed: Open all year round

[Store List]
・Starbucks
・Kusuguru (children's play area)
・Honda ASV-Lab. (A test base for Honda R&D's technology demonstration experiments and a space for disseminating technical information)
・Yumekobo Kona to Cream Joso Rêves (Specialty Bakery & Cafe)
・SENDA BANDA (A premium gelato shop using home-grown strawberries and seasonal local produce)

[What is the Agriscience Valley Initiative?]
This is a town development project that aims to revitalize the region through the sixth-sector agricultural industry by consolidating farmland owned by many landowners into large plots and developing business facilities that handle everything from production, processing, distribution, and sales.
　Our company has been involved in the local area since the project's conception stage, and has concluded a public-private partnership agreement with the city and landowner, while also acting as the administrative agent for the land readjustment project.

Materials related to this matter

"TSUTAYA BOOKSTORE Joso Interchange" opens on May 27th

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154
MAIL: inquiry@ccc.co.jp