"TSUTAYA BOOKSTORE Joso Interchange" Grand Opening on Saturday, May 27th

2023.05.26 Press Releases
Culture Convenience Club Co., Ltd.

-The concept is "Second House: Enjoyment you can't have at home"-

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori), together with Toda Corporation (Head office: Chuo-ku, Tokyo; President and CEO: Otani Seisuke) and Towa Kanko Kaihatsu Co., Ltd. (Head office: Oshima-gun, Yamaguchi Prefecture; President and CEO: Kobayashi Takeshi), a Toda Corporation Group company, will be grand opening the "TSUTAYA BOOKSTORE Joso Interchange" on Saturday, May 27, 2023, located right next to the Joso Interchange on the Ken-O Expressway, as part of the "Agriscience Valley Project" (Joso City, Ibaraki Prefecture), in which Toda Corporation is participating as a PPP (public-private partnership) business partner.

The Agriscience Valley Project is centered around the area around the Joso Interchange on the Ken-O Expressway, and aims to contribute to regional revitalization by creating a new base through the sixth-sector agricultural industrialization*1 with a focus on food, agriculture, and health. In this project, "TSUTAYA BOOKSTORE Joso Interchange" will create a tertiary industry space that will attract a diverse range of customers, thereby contributing to the formation and development of a vibrant and unique local community in Joso City.

The concept of this facility is "Second House: Enjoyment you can't have at home," and it is a multi-purpose bookstore that offers lifestyle suggestions based on the themes of "parents and children," "lifestyle," and "food," with a focus on "BOOK & CAFE," where customers can leisurely select books before purchasing while enjoying a coffee or other beverage. We offer a space where the whole family can spend time together, with play areas both inside and outside the facility for parents and children to enjoy.

*1: Since it incorporates not only the original primary industries of agriculture, forestry and fisheries, but also secondary industries (industry and manufacturing) and tertiary industries (sales and services), it means "6" obtained by multiplying "1 for primary industry" by "2 for secondary industry" and "3 for tertiary industry."

*2: SUPPOSE DESIGN OFFICE, an architectural design firm led by Tanijiri Makoto and Yoshida Ai. Established in 2000. Since 2014, he has co-directed the group with Ai Yoshida. Based in Hiroshima and Tokyo, the company has worked on numerous projects in a wide range of fields both in Japan and overseas, including housing, commercial spaces, venue design, landscapes, products, and installations. Recently, the company has expanded its scope of activities, opening "Sha Shokudo," "BIRD BATH & KIOSK," and "Zekkei Real Estate," all attached to its Tokyo office. Her collection of works includes "SUPPOSE DESIGN OFFICE -Building in a Social Context" (FRAME Publishing) and her 20th anniversary non-fiction book "Beautiful Noise" (Shufunotomo Publishing).

Features of "TSUTAYA BOOKSTORE Joso Interchange"

1. Develop sales areas with the themes of "parents and children," "lifestyle," and "food"

Aimed at families living in the area and customers visiting Joso, we will be setting up a sales area with a selection of books and miscellaneous goods under the theme of "Parents and Children."We also focus on "lifestyle" and "food" and offer products that will add color to your daily life.

2. "BOOK & CAFE" where you can enjoy a book with a cup of coffee

This is a "BOOK & CAFE" style store where you can enjoy books before purchasing them while sipping coffee. You can take your time choosing from the approximately 100,000 books available in the store.

3. A bookshelf pyramid that will excite your children

4. The facility also features a children's play area, "Kusu-guru Kids Park," supervised by "Bornelund."

Kusu-guru Kids Park, where children can play, was established in response to local residents' concerns that there were no playgrounds with play equipment. This playground will be developed in collaboration with Bornelund, which selects only genuine play equipment from around the world and supports the healthy growth of children and the enriching lives of families through play.

Store Overview

Store name: TSUTAYA BOOKSTORE Joso Interchange　
Address: 3 Musubimachi, Joso City, Ibaraki Prefecture
Phone: 0297-44-7802
Business hours: 9:00-21:00
Store holidays: Open all year round
Items sold: Books, stationery and miscellaneous goods
Area: Approximately 900 tsubo

Materials related to this matter

"TSUTAYA BOOKSTORE Joso Interchange" Grand Opening on Saturday, May 27th

Inquiries regarding this matter
Culture Convenience Club Co., Ltd.
Public Relations Department
TEL: 045-522-8154
MAIL: inquiry@ccc.co.jp