"Express your individuality 365 days a year" TSUTAYA's original accessories "Lelierre" now available in full scale!

2023.05.31 Press Releases
Culture Convenience Club Co., Ltd.

-Available at select Tsutaya bookstores, TSUTAYA, and TSUTAYA BOOKSTORE-

Culture Convenience Club Co., Ltd. has collaborated with Adastria to renew and fully launch its TSUTAYA original accessories line, "Lelirere," which is based on the concept of "wearing your own style 365 days a year," at select stores nationwide.

"LeLierre" brand concept

"Le Lierre" means "ivy" in French.
　　We want this item to be like an ivy, clinging to you and adding color to your daily life.
　　With this in mind, we have created accessories that can be worn closest to you.
　　A minimalist design that adds a trendy touch to your outfit, perfect for both work and play.
　　Wearing it will make your everyday life brighter and just a little more fun.
　　We offer casual daily accessories for adults.

About "LeLierre" products

"We make your desire to be stylish 365 days a year come true, right within reach."
Many of Lelierre's products come in multiple sets, allowing you to choose the one that best suits your mood, outfit, and whether you're on or off duty that day.
The products are available in a set that combines simple, basic colors that can be worn in business situations, as well as gorgeous designs and colors that can be worn on the weekends. With an average price ranging from 600 to 1,900 yen, these are daily accessories for those who want to incorporate trendy items at a low price.

In addition, the planning and production of "Lelirere" accessories is carried out in collaboration with Adastria Co., Ltd., an apparel company with deep knowledge of fashion. This allows us to offer a lineup of products that capture the latest trends and quality that exceeds the price. This brand was renewed through a collaboration between TSUTAYA and Adastria.

*The Adastria Group is a casual fashion specialty store chain that operates approximately 1,400 stores in Japan and overseas, carrying over 30 brands.

"LeLierre" Product Details

We offer a wide range of items including earrings, ear cuffs, rings, necklaces, bracelets, and hair accessories. When you visit TSUTAYA with your family, we offer a wide selection of hair accessories that parents and children can enjoy sharing. Our popular hair ties are made with sturdy rubber that is resistant to stretching. By sharing half of the outfit between parent and child, you can create a casual parent-child coordinated look. In addition, new products will be released from time to time to match the trends of each season. The next release is scheduled for May or June.

■Set of 10 earrings　¥1,430 (tax included)　Materials: titanium, alloy, glass, resin, brass

■Set of 5 Rings　　¥1,650 (tax included)　Brass, alloy　Free size (approximately 3-11)

■Mini scrunchie set　2,090 yen (tax included)　Polyester

Set of 4 mini scrunchies. The fabric has a moderate sheen, giving it a slightly elegant look. It can be worn alone or layered, and is an item that looks cute just by wearing it on your arm. This is a recommended item for the upcoming season when short sleeves become more common. The product comes in a "Lelierre" box with a message card inside, making it a great gift idea. *Available in 3 other colors in addition to the product pictured

■Hair tie set　　\990 (tax included) Polyester　　　　　　　　　　　　　　　　　　
■Mini Rubber 4-Piece Set ¥1,100 (tax included) Rubber, brass, resin, rayon, iron

Set rubber is a popular staple product of "Lelierre". The set includes hair ties with designs, so you can enjoy using them in multiple hairstyles. Made of durable rubber, it is resistant to stretching and can be used for a long time.

■ Triangle bandages　 1,430 yen (tax included)　 Resin, iron　　　　
■Long barrette　 1,540 yen (tax included)　Brass, alloy

We also offer the currently popular buns and barrettes. Both of these new items for May are items that will give you a sophisticated look just by wearing them loosely.

■Double chain bracelet　￥1,430 (tax included)　　Alloy, iron　　　　　　　　　　　　　

Chain bracelets are trending this season. The design is neither too bold nor too bold, making it a product that will add a touch of this year's style. We also recommend layering it with a hair tie or mini scrunchie.

Materials related to this matter

"Express your individuality 365 days a year" TSUTAYA's original accessories "Lelierre" now available in full scale!

Inquiries regarding this matter
Culture Convenience Club Co., Ltd. Public Relations Office
TEL: 03-6800-4764 MAIL: tsutaya_pr@ccc.co.jp