CCCMK Holdings wins Best Conference Track Paper Award at the 2023 Global Marketing Conference

2023.08.24 Press Releases
CCCMK Holdings Co., Ltd.

　

CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Takahashi Yoshinori) won the Best Conference Track Paper Award at the Global Marketing Conference 2023 (GMC2023), held in Seoul, South Korea from Thursday, July 20th to Sunday, July 23rd, 2023, for its co-authored paper, "Impact of Retailers' Goal-directed Motivational Promotions on Customers' Participation."

■ Award recipients
・CCC Marketing Research Institute, Shin Sato
・Business Data Analysis by Takashi Watanabe

About GMC2023
The GMC (Global Marketing Conference) is held every two years and is co-sponsored by the American Marketing Association, the world's largest marketing organization, as well as the European Marketing Association, the Australian and New Zealand Marketing Association, the Japanese Society of Marketing and Sales Studies, and the Korean Association of Marketing Science.

About the Best Conference Track Paper Award
　This award was given to the 2% of outstanding papers accepted at GMC2023.

■About research papers
In this study, we analyzed campaign performance data and conducted improvement experiments to clarify the effects of changing the reward tiering method and advertising display method on campaign participation and goal achievement in stamp campaigns run by supermarkets and drugstores (e.g., 100 points for 5 stamps (first tier), 300 points for 10 stamps (final tier)). Specifically, when participants who have achieved the first stage aim to achieve the final stage, it was found that the likelihood of achieving the final stage is increased by providing the reward for the final stage in advance in installments for each stamp obtained, rather than immediately upon achievement.

■About CCCMK Holdings' research initiatives
　CCCMK Holdings has been conducting full-scale research in the field of marketing science since 2019, and has been working on making presentations and submitting papers both domestically and internationally. In particular, we believe that the cutting-edge efforts and analytical perspectives in the analysis of campaigns using digital measures, which was the theme of this research, have been highly praised internationally. There are various conditions for running a campaign, such as the reward point amount, campaign period, and point acquisition conditions. CCCMK Holdings will continue to shed light on the knowledge and hypotheses it has cultivated to date through point campaign performance data, and will continue to propose better campaign measures for both participating customers and campaign implementing companies, taking into account the perspectives of both parties.

Materials related to this matter
CCCMK Holdings wins Best Conference Track Paper Award at the 2023 Global Marketing Conference

Media Inquiries
CCCMK Holdings Co., Ltd. Public Relations Office TEL: 03-6800-4464 / MAIL: cccmkpr@ccc.co.jp