CCC and Cyber Buzz collaborate to propose lifestyle ideas for "CCC OUTDOOR LAB"

2023.09.27 Press Releases
Culture Convenience Club Co., Ltd. / Cyber Buzz Co., Ltd.

- "MADURO_ONLINE" becomes official media partner -

Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC") and Cyber Buzz Inc. (Head office: Shibuya-ku, Tokyo; President and CEO: Takamura Akinori) are pleased to announce that they have entered into a collaboration. "CCC OUTDOOR LAB" is run by Culture Convenience Club and is involved in various activities to promote the outdoors as a culture. MADURO ONLINE " will be the official media outlet, and will disseminate information widely.In conjunction with this, Makoto Futase, head of the "CCC OUTDOOR LAB", will be appointed executive advisor of "MADURO ONLINE".

"MADURO" was first published as a magazine in 2014, and has been available as an online media since 2018. It is a men's lifestyle magazine that provides information specializing in genres that appeal to men's playful side, such as fashion, the outdoors, cars, sports, and resorts. "MADURO ONLINE" is popular among active men, mainly in their 30s and 40s, and has 4.5 million page views per month.

On the other hand, CCC OUTDOOR LAB was launched in 2022, positioning the outdoors, which has the appeal of bringing people of all ages together and coexisting with nature while cherishing nature, as one of the new lifestyle proposals. We collaborate with various brands and companies, including the car lifestyle event "KARUIZAWA MOTOR GATHERING," which brings together EVs, vintage cars, and camper vans, to create opportunities for many people to enjoy the outdoors, and work to help the outdoors take root as a part of Japanese culture.

Going forward, CCC and Cyber Buzz will continue to share information about events hosted by CCC OUTDOOR LAB and products produced through MADURO ONLINE, as well as propose new lifestyles from the perspective of active play and living. The first step is the event "CCC OUTDOOR LAB" will be held from October 7th to October 9th. Karuizawa Motor Gathering We plan to create content such as event reports for "MADURO ONLINE."

■Comment from Masashi Kakino, Editor-in-Chief of "MADURO ONLINE"
We empathize with CCC OUTDOOR LAB's goal of "establishing the outdoors as a part of Japanese culture," and have become their official media partner to widely disseminate information about the group. Together we will spread new values and carefully communicate ideas that will enrich your life through the outdoors and cars. 　

■Comment from Makoto Futase, Executive Advisor of "MADURO ONLINE"
MADURO is a pioneer in lifestyle media that has led the industry. He also shared our vision for CCC OUTDOOR LAB and we came to an agreement. Through this partnership, we hope to help even more people discover its true value and become fans of MADURO ONLINE.

About "MADURO ONLINE"

MADURO ONLINE offers a dream-like lifestyle. From the perspective of active play and living, it covers information on fashion, cars, bikes, the outdoors, spending time with family and friends, and hobbies. We will deliver information every day as a "positive and uplifting information media" that brings to life a new era with a dreamlike reality. MADURO ONLINE hopes that its exciting content will inspire you to have a more enjoyable everyday life.

About "CCC OUTDOOR LAB"

We launched the "CCC OUTDOOR LAB" project in August 2022, positioning the outdoors, which has the appeal of bringing people of all ages together while cherishing nature and allowing them to coexist with nature, as one of our new lifestyle proposals. Going forward, we will continue to collaborate with various companies and local governments to create opportunities for many people to enjoy the outdoors, with the aim of making the outdoors a part of Japanese culture.

■Culture Convenience Club Co., Ltd.
Business: Platform business, database marketing business, business related to public services and regional coexistence
Address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
Established: September 20, 1985
Representative: President and COO Takahashi Yoshinori

■Cyber Buzz Inc.
Business: Social media marketing, live streaming platform, HR
Address: Shibuya Info Tower, 18th floor, 20-1 Sakuragaokacho, Shibuya-ku, Tokyo
Established: April 1, 2006
Representative: Akinori Takamura, Representative Director and President

Materials related to this matter

CCC and Cyber Buzz collaborate to propose lifestyle ideas for "CCC OUTDOOR LAB"

For inquiries regarding this matter, please contact:

Culture Convenience Club Co., Ltd. Public Relations Office　
TEL: 03-6800-4764／MAIL: inquiry@ccc.co.jp