Culture Experience Co., Ltd., a joint venture between CCC and Nippan GHD that integrates the franchise and wholesale businesses, will launch on October 1st.
2023.10.02
Press Releases
Culture Experience Co., Ltd. / Nippan Group Holdings Co., Ltd. / Culture Convenience Club Co., Ltd.
MPD Co., Ltd., a joint venture between Culture Convenience Club Co., Ltd. (Head office: Shibuya-ku, Tokyo; President and COO: Takahashi Yoshinori; hereinafter referred to as "CCC") and Nippan Group Holdings Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Yoshikawa Eisaku; hereinafter referred to as "Nippan GHD"), has changed its name and launched on Sunday, October 1, 2023, as a new joint venture company, Culture Experience Co., Ltd. (Head office: Chiyoda-ku, Tokyo; President and CEO: Kamaura Shinichiro; hereinafter referred to as "CX"), which integrates its franchise and wholesale businesses.
Culture Experience Co., Ltd.:https://www.cl-ex.co.jp
Company Profile
Company name: Culture Experience Co., Ltd.
Website: https://www.cl-ex.co.jp
Head office address: 4-3 Kanda Surugadai, Chiyoda-ku, Tokyo
Office:
1F Kojimachi NK Building, 2-14-2 Kojimachi, Chiyoda-ku, Tokyo
Shibuya Garden Tower 9th floor, 16-17 Nanpeidai-cho, Shibuya-ku, Tokyo
出資比率： 日販GHD 51%、CCC 49%
Management structure (full-time):
| full name | Positions effective from October 1st | Previous positions |
| Toyomitsu Naga |
Culture Experience Co., Ltd. Chairman and Representative Director |
Executive Officer, Nippan Group Holdings Co., Ltd. President and CEO of MPD Co., Ltd. |
| Shinichiro Kamaura |
Culture Experience Co., Ltd. President and CEO |
Executive Officer of Culture Convenience Club Co., Ltd. Vice President of MPD Co., Ltd. |
| Yuki Nagao |
Culture Experience Co., Ltd. Executive Vice President |
Nippon Shuppan Hanbai Co., Ltd. Marketing Division, Distribution Reform Promotion Department, General Manager |
| Yoshiari Takahara |
Culture Experience Co., Ltd. Director (General Manager of FC Operations Division) |
Culture Convenience Club Co., Ltd. FC Operations Division General Manager |
| Akira Asai |
Culture Experience Co., Ltd. Director (Management Head) |
Director and General Manager of Management Division, MPD Co., Ltd. |
| Morimasa Wada |
Culture Experience Co., Ltd. Director (General Manager of Product Division) |
Culture Convenience Club Co., Ltd. Product Division Manager |
* Naga will continue to serve as an executive officer of Nippan Group Holdings Co., Ltd., and Kamaura will continue to serve as an executive officer of Culture Convenience Club Co., Ltd., even after October 1st.
About the logo and slogan
In this era where social values are shifting from "material" to "spiritual richness" and living a healthier life in both mind and body is a major social theme, we would like to contribute to society through the services and places we provide.
TSUTAYA has evolved into a "new-generation experiential bookstore that creates interaction in the community," and has adopted the corporate slogan "Love is life." This embodies the desire to be a place where people in the community can connect with each other and share their favorite things. "
The logo depicts the organic connections of the circle (people) that represent CX, and expresses the blending of lifestyle content that creates a culture centered around books and experiences in a local community.
Business overview
1) TSUTAYA franchise business
By integrating the nationwide TSUTAYA franchise business with the distribution and sales of books, stationery, trading cards, and other entertainment merchandise offered by TSUTAYA, we will provide a product selection that satisfies customers, a rich reading experience, and spatial value. Furthermore, we will work to improve store gross profits and reform franchise services, creating a new store model.
Regarding books, magazines, comics, etc., we also plan to participate in joint purchasing through Booksellers & Company, Inc., which was established on October 2, 2023.
2) Commercial logistics business
We support sales growth for stores across the country, primarily through our procurement of books, stationery, trading cards, and other entertainment merchandise, planning sales promotion strategies, inventory management, and all-in-one logistics for these merchandise.
3) New businesses
As a "new-generation experiential bookstore that creates interaction in the local area," we aim to create a local community centered around the bookstore, and will undertake new businesses such as wellness projects, events, and pop-ups.
Message from the CEO
Representative Director and Chairman: Toyomitsu Naga
The CX logo is intended to represent the harmony of change and contrast, and is expressed with a gradation from blue to red.
"Economy" and "Culture", "Nihon Shuppan" and "CCC", "Retail" and "Wholesale",
"FC business" and "commercial logistics", "buy-out" and "consignment",
"Real" and "Internet", "Uniformity and "Diversity",
"Convenience" and "Environmental Consideration"...
By harmonizing conflicting values, striking the optimal balance between them, and making the space centered around the bookstore sustainable, we hope to contribute to helping people in the local community "live better lives."
President and CEO: Shinichiro Kamaura
TSUTAYA has been delivering culture to customers across the country for 40 years.
Even today, diverse cultures continue to be born every day, including publications, IP, and entertainment content.
However, now that we have experienced the COVID-19 pandemic and have shifted to digital, the time has come to make a major shift in how we deliver culture, something that can only be achieved in a "real-world setting."
Aiming to become a "new-generation experiential bookstore that creates interaction in the local community."
Our company name and slogan embody our desire to create a place where our customers' passions can come to life through their experiences at TSUTAYA. We will continue to take on the challenge of ensuring that there is no town without a bookstore, the source of Japanese culture.
Materials related to this matter
Culture Experience Co., Ltd., a joint venture between CCC and Nippan GHD that integrates the franchise and wholesale businesses, will launch on October 1st.
Inquiries regarding this matter
Culture Experience Co., Ltd.
TEL: 03-6774-7814 / Mail: cx_press@cl-ex.co.jp
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