Starting October 11th, points earned on the point-earning app "Powl" can be exchanged for "T Points"!

2023.10.11 Press Releases
Testee Co., Ltd. / CCCMK Holdings Co., Ltd.

Testee Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yuki Yokoe; hereinafter referred to as "Testee") and CCCMK Holdings Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; President and CEO: Yoshinori Takahashi; hereinafter referred to as "CCCMKHD") have launched a service on Wednesday, October 11, 2023, which allows users to exchange points earned on "Powl," a points media app operated by Testee, for "T Points," a common points service operated by CCCMKHD.

■About the point-earning app "Powl"
"Powl" is a points-earning app that allows you to easily earn points during your commute, lunch break, before bed, or any other spare time you have, and exchange them for small amounts based on the concept of "making your spare time a little more fulfilling."The app is currently used by 4.5 million people and has been particularly well received by customers in their teens to 30s.
Within the app, you can easily earn points by simply walking or moving around in the "Steps" and "Movement" sections, or by participating in content such as "Multiple Choices," "Chat," "Quiz," "Surveys," and "Games."Through this initiative, points earned on "Powl" can be exchanged for "T Points," gift certificates on e-commerce sites, and electronic money. Once exchanged for "T Points," you can use them at approximately 150,000 T Point partner stores nationwide and at internet services. (※)

(*) Some stores and services may not be available.

By allowing users to exchange points from Powl, which has gained popularity among many users as an easy pocket money app, for T Points, Testee and CCCMKHD aim to provide a more convenient service that is closer to everyday life. We will also work to provide services with higher customer value, improving the shopping experience through "T Points" and enabling many people to experience the joy and value of points earned in their daily lives, aiming for a world in which one point is perceived as being worth more than one yen.

[How to exchange Powl points for T points]
1. Tap "Exchange" in the Powl app
2. Select "T Points" under "Other" in the menu that opens and apply for an exchange.
3. Your points will be immediately converted into T-Points (Note: Some points may be reflected 2-3 days after the exchange request).

[Points exchange service overview]
・Exchange start date: Wednesday, October 11, 2023
・Exchange rate: 10 Powl points = 1 T-point (equivalent to 1 yen)
・Exchange fee: None
・Minimum exchange amount: 500 Powl points → 50 T points (equivalent to 50 yen)
・Expected exchange date: Immediately (*Some points may be reflected 2-3 days after the exchange request)

[Testee Co., Ltd. Company Profile]
Testee Co., Ltd. is expanding its advertising and research business by leveraging its strengths in having a large number of smartphone users for the point-earning app it operates, as well as its ability to conduct surveys optimized for smartphones using chat tools. Testee will leverage its strengths to further expand the online research market, aiming to solve industry challenges such as a lack of young people and slow adoption of smartphones in the ever-expanding online research market.

■Company name: Testee Co., Ltd.
■Address: 2F KN Shibuya 3 Building, 9-8 Sakuragaokacho, Shibuya-ku, Tokyo
■Established: May 2014
■Representative: Representative Director Yokoe Yuki
■ Business: Development and operation of the point-earning app "Powl"
Development and provision of the chat tool "Fast Sonar"
Advertising and online research using the chat tool "Fast Sonar"

[CCCMK Holdings Co., Ltd. Company Profile]
CCCMK Holdings' motto is "Turn unique data into solution power. " is our key message, and we aim to be a company that uses technology, communication skills, and proposal capabilities to solve the problems faced by a wide range of companies, based on the valuable and diverse data we receive from consumers.

■Company name: CCCMK Holdings Co., Ltd.
■Address: 16-17 Nanpeidaicho, Shibuya-ku, Tokyo
■Established: October 2012
■Representative: President and CEO Takahashi Yoshinori
■ Business details: Marketing solutions business, point alliance business

Materials related to this matter

Starting October 11th, points earned on the point-earning app "Powl" can be exchanged for "T Points"!

Inquiries regarding this matter
CCCMK Holdings Co., Ltd. Public Relations
TEL: 03-6800-4464／cccmkpr@ccc.co.jp